I just love a good sale shopping spree! The town is full of bargains at the moment but those bargains can be deceitful. Sometimes there is a reason why an item ended up in sale and sometimes you will find the item of your dreams for half the price. To help you navigate through the racks full of fluorescent florals that hardly looked good on the model, I have compiled a list of the DO’s and the DON’Ts of sale shopping. All rules apply regardless if you are shopping in stores or online.
Plan ahead: Go through your wardrobe and see what you really need. Sales are great for filling in the gaps in your style story and replacing your trusted basics. Look through your calendar for any upcoming events that might require a new outfit. Set yourself a budget.
Buy basics: These pieces are the foundation of your wardrobe and need most often replacing. There is no point paying a full price for them when you can get a full update with a reduced price. I just replaced a bunch of T-shirts. Boring, but we do need them.
Buy classics: These pieces will give you joy for years to come. There are so many lists for the classics every woman and man needs to own but actually you define your own classics. A trench coat is a true classic but so is a biker jacket.
Buy items with WOW-factor: These are the items that make your wardrobe shine. It’s the 3rd stage when building a wardrobe after you have mapped your perfect basics & classics (see points above). These items tend to be pricey and are often made in a limited edition so if you manage to snatch one then you can congratulate yourself. Wear them with denim, flats or a plain T-shirt if the feel too OTT for normal day time use, see point below.
Consider price per wear: This is the real price of an item. The most expensive piece becomes a bargain if you wear it a lot throughout the years. The cheapest item becomes expensive if you wear it only once, or gasp, not even once.
Read the T&C: Check the store’s exchange and return policy. Different rules may apply to sale items.
Live in a dream: You are not Carrie Bradshaw. You cycle in the rain. You have children. You don’t have time for ironing or dry cleaning as it is. You don’t have a fancy event every week -or if you do can we please hang out?
Buy trends: The trend is usually over by the time the item reaches the sales rack. Buy only if the trend has your name on it. For me it means broderie anglaise and sequins. I wear both trends regardless of the trends.
Go for second best: If the fit is not right or the colour doesn’t flatter your features move on to the next item. A bargain should never make you feel mediocre. Look for sheer excitement and settle for nothing less.
Give up easily: The best buys are worth the browse. If your size or colour is sold out in store it’s worth checking if it’s available online or in another store. Take a photo of the product details to ensure that you are hunting for the right one.
Buy it just because it’s on sale:
The piece should still fit, flatter your features and fit your life style. Avoid duplicating items in your wardrobe. There are only so many frilly flower dresses that one summer can handle.
Enjoy your sale shopping,
I hope you will find many fabulous things!
Your image consultant with an eye for detail, even when the weather is boiling hot