The Best Fashion Shopping in Amsterdam

Experience the best fashion shopping in Amsterdam with personal shopper and stylist Jenni of I on Image
The Best Fashion Shopping In Amsterdam by Personal Shopper Jenni @ I on Image – Photo by Alyssa Strohmann on Unsplash

The Best Fashion Shopping In Amsterdam

Experience THE BEST fashion shopping in Amsterdam with local personal shopper and stylist Jenni of I on Image. She knows all the stylish hot spots and hidden gems in town – and she isn’t afraid to share them with you!

Most of these shops offer also an online shopping experience, which is wonderful news. I have included a lot of amazing local brands but also your favorite international fashion labels. Sit back and enjoy my detailed Amsterdam fashion shopping guide.

This is an updated version of the original 2019 shopping guide that was in dire need of editing. The post started suddenly to perform well and it made my Best Blog Posts of 2022 -list. That’s a nice come back after a two year long hiatus!

The Best Fashion Shopping Areas in Amsterdam

  1. The 9 Streets – De 9 Straatjes
  2. Dam Square and surroundings
  3. De Pijp District
  4. Leidsestraat
  5. Heiligeweg
  6. Museum District – Museumkwartier

Amazing Fashion Shopping In Amsterdam Per District

1. The 9 Streets – De 9 Straatjes

Essentiel Antwerp on Hartenstraat 34-36

Essentiel Antwerp is shop full of beautiful happy prints and bright colors in trendy Belgian designs. This shop has a lot of wow-effect pieces that will give you joy for year to come. Be sure to check out their amazing handbags and statement jackets. The boutique itself is also a must-see.

Fabienne Chapot on Hartenstraat 7

Dutch designer Fabienne Chapot is known for her fun and colorful designs that put you immediately on a good mood. I love their coordinated sets and matching accessories. When you enter their store you feel immediately that laid back and joyous Amsterdam vibe. You need to bring a piece of it back home!

You can shop Fabinenne Chapot also at department store De Bijenkorf

JOZ Amsterdam on Huidenstraat 26 & Berenstraat 29

I was delighted by their very friendly service and a great selection of brands. JOZ brand stores carry: Antik Batik, Baum und Pferdgarten, Modström, Munthe, Sissel Edelbo and Studio Anneloes. The latter is my huge favorite and I have loads of her amazing workwear designs.

Marlies Dekkers on Berenstraat 18

Dutch designer Marlies Dekkers makes empowering underwear for strong modern women. The store has a beautiful decor and very capable team of fit experts ready to make your lingerie dreams come true. Cup size galore from A to G with coveted signature straps and a selection of seductive couture lingerie.

Marlies Dekkers sexy creations are also available at the department store De Bijenkorf

My Jewellery on Hartenstraat 12

My Jewellery is a cute and trendy fashion store that offers a range of clothing, accessories, lifestyle and gifts. They will help you to stay on top of the latest trends for an affordable price tag without being too generic. It’s always a fun shop to pass by and to see what fabulous stuff has just dropped in.

Smaak Amsterdam on Berenstraat 39

Smaak Amsterdam makes stunning Dutch designer bags for every day use. They carry a variety of styles from laptop bags to stylish nappy bags, evening clutches and travel accessories in a wide color range.

You can’t believe how affordable they are for what amazing quality you get. I really love these bags and already have two + a few on my wish list.

Summum Woman on Hartenstraat 6

The Dutch husband and wife designer duo behind Summum Woman have lifted this brand from a mediocre label to a prominent local workwear brand for a modern Dutch woman. I have attended their stylist events and enjoyed seeing their fabulous new collections. You can feel that they have really found their vibe and hope to see them going strong in the future. I can warmly recommend taking a good look!

Summum Woman is also available at the department store De Bijenkorf

READ ALSO: My personal sale shopping advice in blog post

Sale Shopping DOs & DON’Ts

2. Dam Square & Surroundings

Kalverstraat & Nieuwendijk – The Longest Amsterdam Fashion Shopping Street

Kalverstraat and Nieuwendijk are the two largest and oldest shopping streets of Amsterdam. They stretch over 2km length and offer an extensive shopping experience with whopping 375 shops. The pandemic made many shops to close their doors and the Dutch highstreet was no exception. In their wake a huge amount of snack bars and candy shops opened and now they seem to be the majority

These are my highstreet favorites:

  • Guess – Kalverstraat 41
  • H&M – Dam 4 and Kalverstraat 181-183
  • Intimissimi – Kalverstraat 55
  • Kiko Milano (cosmetics) – Kalverstraat 19 and Nieuwendijk 231
  • Mango – Kalverstraat 35-37 and in shopping center Magna Plaza on Nieuwezijds Voorburgwal 182
  • Monki – Kalverstraat 176
  • House of Rituals – Spui 10
  • Swarovski (jewelry) – Dam 6 and Kalverstraat 113
  • Uniqlo – Kalverstraat 11
  • Urban Outfitters – Kalverstraat 31-33
  • Zara – Kalverstraat 66-72 and Nieuwendijk 196
  • Weekday – Rokin 84

De Bijenkorf on Dam Square, Dam 1

Founded in 1870 De Bijenkorf is Amsterdam’s oldest and most prestigious department store. They offer exclusive services to their loyal customers, including a beautiful personal shopping lounge. Their ground floor has luxurious boutiques and a whole world of beauty counters from the most exclusive brands. Walking through it is a whole vibe and in my opinion a must-see for any fashion lover visiting Amsterdam!

De Bijenkorf carries a wide selection of gorgeous international and local fashion brands and here are a few of my favorites:

  • ba&sh
  • Claudie Pierlot
  • Fabienne Chapot
  • Ganni
  • Hugo Boss
  • L.K. Bennett
  • Maje
  • Max Mara
  • Michael Kors
  • Phase Eight
  • Reiss
  • Repeat
  • Sandro
  • Scotch & Soda – Dutch fashion
  • Studio Anneloes – Dutch fashion
  • Summum Woman – Dutch fashion
  • Ted Baker
  • Vanilia – Dutch fashion
  • Whistles

Some of these brands are available in their online store. I always look there for styles or sizes that are missing in store. They deliver for free but you can also opt for an in-store delivery. Returns are free and fuss-free.

De Bijenkorf department store is also a home to these international luxury brands:

  • Balenciaga
  • Burberry
  • Cartier
  • Chloé
  • Coach
  • Givenchy
  • Gucci
  • Hermès
  • Longchamp
  • Loewe
  • Louis Vuitton
  • Marc Jacobs
  • Tiffany, & Co
  • Saint Laurent
  • Stella McCartney

With this impressive list on brands you can see that it is no wonder that I shop at De Bijenkorf almost every week with my personal shopping clients. Make sure it’s on your list when you’re looking for the best fashion shopping in Amsterdam.

3. De Pijp – The District Of Quirky Cool Fashion Shopping in Amsterdam

Anna + Nina on Gerard Doustraat 94

Anna + Nina is a really lovely Dutch jewelry and accessories brand for a true Amsterdam girl. They also sell my favorite fashion label Ganni, which on it’s own is a reason to visit. They make wonderful gifts that will fit in your carry-on luggage so make sure to pay a visit when you’re in town.

Anna + Nina jewelry is also available at the department store De Bijenkorf

Cotton Cake 1e van der Helststraat 76HS

Cotton Cake offers casual cool fashion brands mixed with a nice selection of lifestyle labels. My favorites are: American Vintage, By Bar, MbyM, Samsoe & Samsoe, Second Female, Selected Femme and their own house label Cottoncake. While I love their store, I can’t unfortunately say the same about their website. Hope it will be updated soon with better filtering options.

Mercer Amsterdam on Ferdinand Bolstraat 54

This is my new style crush and I was delighted to cycle accidentally past their shop. I wanted to add it immediately on the list. They are a local high end sneaker brand that also make cool varsity jackets and street credible sweats and tees. Mercer also makes stylish vegan sneakers from Piñatex® that is a sustainable and cruelty-free option to leather made of pineapples. This type of collabs warm my heart and I am waiting eagerly for more designs.

4. Leidsestraat Entertainment Area + Upcoming Fashion Street

Arket on Koningsplein 20

Swedish Arket makes minimalistic fashion for men, women and children.They have a nice lifestyle section and a Nordic inspired cafe. This building used to be an iconic bookstore and while I hate to see it gone, I still recommend that people go to see the building. Arket Amsterdam has great fitting rooms with lots of daylight. This environment is ideal for color matching – and shameless mirror selfies!

COS on Leidsestraat 20-22

This is my favorite shop in town for amazing no-fuss workwear for both men and women. This brand is known for their minimalistic silhouettes, Nordic sense of style and sophisticated color palettes. I always make a visit when I am shopping down town and love their aesthetic. They make amazing basics too so go get those tees and denim that the stylists are praising.

Hugo Boss on Leidsestraat 1-3

German Hugo Boss is well-known for their timeless business wear, and rightly so. Their suits and shirts are just amazing! A must address for every businessman and -woman looking for an easy wardrobe update. I am delighted to see the brand evolving and still staying true to their origins.

Maje on Leidsestraat 13

When I heard about both Maje and Sandro opening on Leidsestraat in 2019 I was over the moon. I had not expected it to be possible let alone both beautiful French labels having so much trust in my town. But here we are almost 4 years later!

Maje makes amazing knitwear, dresses and the coolest accessories. I have a few clients who love Maje and I am lucky to be able to shop one of my favorite brands with them. The brand is designed in Paris by the ultimate cool girl Judith Milgrom and I can only recommend you take a look.

Paul Warmer on Leidsestraat 41

Paul Warmer is Amsterdam’s designer bag and shoe-heaven. They sell all the leading designer brands and hottest drops. You will find here the most coveted pieces from Balenciaga, Chloé, Saint Laurent, Tod’s, Valentino Garavani (for men) and Dutch label Wandler. This shop is really one of the best fashion shopping destinations in Amsterdam.

Sandro on Leidsestraat 11

As mentioned above, both Sandro and Maje opening on Leidsestraat was big news. I adore both labels and can’t really decide which one I love more. The creative director Evelyne Chetrite and her team bring you that coveted Marais vibe in form of wonderful every day items and an impressive range of dresses for all occasions. Don’t walk pass this shop because you’ll find it amazing!

Ted Baker on Leidsestraat 64

At Ted Baker British flower heritage meets high fashion. They make beautiful business clothes and occasion wear with a romantic feminine feel. This brand is known for their dreamy prints with coordinated accessories adorned with signature bows. Their coats and dresses are iconic and worth adding to your wardrobe.

Ted Baker fashion is also available at the department store De Bijenkorf

Zadig & Voltaire on Leidsestraat 5

ZV is another cool French brand setting home on Leidsestraat. The brand is best nown for it’s rebellious designs, beautiful knitwear, tough leather and feminine satin. There’s a lot of rock n’ roll in each Zadig & Voltaire collection and no wonder it’s become such an iconic name. Check out also their amazing bags and shoes that finish your Parisian look oh so nicely.

5. Heiligeweg The Short Fashion Street

&Other Stories on Heiligeweg 26-28

&OtherStories is an H&M Group success story where I just can’t keep away from. Every season they bring out a collection of great dresses, cute prints and great basics. They have a really good shoe selection and a very nice beauty range. Highly recommended!

All Saints on Heiligeweg 49-51

British rock-chic-meets-model -looks in a serene grey washed color palette. Loads of zippers, off-shoulder looks and asymmetric cuts. All Saints shop is very cool and they always offer excellent service. I have a few clients who wear almost no other brand than this.

You can also shop All Saints at De Bijenkorf department store

Scotch & Soda on Heiligeweg 34-36

Scotch & Soda is a hugely popular Dutch fashion house with collections for men, women and children. They are known for quirky prints and brave mixes of different fabrics. I love their beautiful stores and easy-to-wear items. Their service is always fantastic and they have been working hard on becoming more sustainable.

Scotch & Soda is also available at the department store De Bijenkorf

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6. Museum District – Museumkwartier Amsterdam

This section is divided in three: A. Van Baerlestraat, B. P.C. Hooftstraat and C. Willemsparkweg and Cornelis Schuytstraat

A. Van Baerlestraat

Azzurro Due on Van Baerlestraat 3

In my opinion the best multi-brand boutique in Amsterdam. Azzurro sells exclusive high-end designer labels with a cool edge such as Acne, Alaïa, Ann Demeulemeester, Balenciaga, Bottega Veneta, Loewe, Rick Owens, Saint Laurent, The Row and Vetements. It’s the ultimate address for something really exclusive and you must make a visit when you’re in town.

FUN FACT: I worked here 2003 – 2006

Omoda on Van Baerlestraat 60

My huge online favorite opened a physical store in Amsterdam in September 2018. They have a selection of great clothes, shoes and accessories from By Bar, Colourful Rebel, Guess, Liu Jo, Mercer Amsterdam, Notre-V, Summum Woman and Via Vai. They also have fashion for men and children and a very fast delivery, in case you don’t get to go to the store yourself.

Pauw on Van Baerlestraat 48

A true Amsterdam fashion institute with over 50 years of history. Timeless high-end chic for all ages. It’s the type of store where you buy something today and look amazing in it in after 25 years. Their brands include Brunello Cucinelli, Citizens of Humanity, Dries van Noten, Golden Goose, Marni, Sofie D’Hoore, Vince, Wandler, Woolrich and their own brand Pauw.

Vanilia on Van Baerlestraat 30

Dutch fashion label Vanilia has an amazing range of business chic suits and separates for a modern Dutch professional woman. I love their stylish pieces in low-maintenance travel quality. They also make a fabulous ribbed jersey and waffle structure fabric. This brand is a big office wear favorite of my clients. They always have excellent service and a fantastic price vs. quality.

Vanilia workwear for women is also available at the department store De Bijenkorf

B. P.C. Hooftstraat Luxury Fashion Shopping Street in Amsterdam

P.C. Hooftstraat is home to world’s most luxurious fashion houses such as:

C. Willemsparkweg Posh Neighborhood

La Dress Showroom on Van Eeghenstraat 82

Dutch design label La Dress makes amazing work dresses for all body shapes. The dresses come in a rainbow of colors in their signature Italian travel-quality jersey. They also carry a wide selection of occasion dresses and feminine suits. La Dress is a real Dutch fashion classic and can not be missed. Book your private shopping experience in the luxurious showroom or visit during normal opening hours.

NIKKIE on Willemsparkweg 175hs

NIKKIE makes sexy, feminine and fun fashion for every day and going out by Dutch media personality turned designer Nikkie Plessen. The brand in best for frilly skirts, slogan tees and bombshell dresses. I must admit that I was quite sceptical of this brand when it was first launched but over the years I have seen it flourish. Under the same roof you can also find other N Brands NIKKIE, NIK&NIK, FIFTH HOUSE, N BEAUTY en N HOME.

Nikkie fashion is also available at the department store De Bijenkorf

Repeat Cashmere on Cornelis Schuytstraat 31

This amazing knitwear brand was founded already in 1978. They are specialized in every day cashmere. I have never met anyone who didn’t love this understated luxury brand and I find myself going back with my clients for great basics with that elevated relaxed chic feel.

You can shop Repeat Cashmere also at department store De Bijenkorf

VLVT Amsterdam on Cornelis Schuytstraat 22

Fierce and feminine fashion by leading European fashion labels: 7 For All Mankind, Balmain, Elisabetta Franchi, Kurt Geiger, Pinko, Stand Studio and Retrofête. Make a visit and you will be sure to stand out in the crowd.

Tell me in comments what’s your favorite fashion store in Amsterdam! I will be updating this blog post regularly based on my readers’ preferences. I am also accepting sponsored links on this post if they meet the high quality standards of my blog.

This blog was originally published on 13th June 2019 and updated on 18th April 2023

Happy fashion shopping in Amsterdam!

Jenni @ I on Image - Content Creator Fuelled by Fashion

22 thoughts on “The Best Fashion Shopping in Amsterdam

  1. Lauren says:

    I haven’t been to Amsterdam before but it is somewhere I would like to visit. These all look like great places to visit. Thank you for sharing your suggestions.

    Lauren – bournemouthgirl

  2. Jordanne || Ofaglasgowgirl says:

    I must bookmark this post! My friend and I are actually planning on going to Amsterdam for our birthdays next year so this is perfect. I love fashion shopping in different countries as there’s such style out there.

  3. Amber Page says:

    I plan on visiting Amsterdam, so this is super helpful than you!!

    Amber – The Unpredicted Page

  4. I on Image says:

    Oh wow that’s so cool to hear that your daughter is rocking that shirt now! Hope you can visit Amsterdam soon again xxx

  5. I on Image says:

    Hi Rayo, great to hear from you! I hope you can visit Amsterdam soon. It’s such a great city for a fashion lover like yourself xxx

  6. Rayo says:

    Wow… Amsterdam got interesting shopping centers. I’ve visited Amsterdam couple of times but didn’t really explore shopping. Maybe the next time I go, I will check out all the fashion centers

  7. I on Image says:

    Thank you Sarah! Amsterdam is full if independent gems. I posted here only a few but there are so many more. Maybe I need to do a whole new post dedicated to just Dutch fashion! Hope you can visit Amsterdam soon. You would absolutely love it xxx

  8. Lisa's Notebook says:

    I went to Amsterdam once years ago, long before Alan and I were married, but we had a wonderful time. In fact I still have a black t-shirt with a metallic tiger’s head that I bought while we were there, which Flora has now appropriated into her wardrobe – Dutch quality stands the test of time! Lisa x

  9. I on Image says:

    Thank you Alexandra! Hope you can visit Amsterdam soon. It’s a really nice city and ideal for a fashion lover with so many shopping options to choose from xxx

  10. Alexandra S says:

    Such an interesting blog post! I really wish I could visit these places one day! I’m sure I’m gonna have so much fun since I love fashion. <3

  11. Simplysarahjayneloves says:

    A lovely post and some great recommendations, I love to shop independents and the countries brands when I travel nothing better than finding something you can not get at home! Amsterdam is on our travel list (eventually!) and I can see shopping will be a must!

  12. I on Image says:

    Hi Jen! I noticed that your surname sounded very Dutch. It would be wonderful if you could visit. It’s a really nice & easy-going country and I am sure you would enjoy it. Do you still have relatives here or does the family relation go way too far back?

Chime in... I'd love to hear what you have to say!