5 Ways To Build Your Personal Brand On Twitter
Learn 5 ways to build your personal brand on Twitter with I on Image’s guest blogger Eleanor Jones, the blogger at Not So Modern Girl. Make your online brand shine bright like a diamond – also on Twitter.
Building your Twitter account can be so hard, especially as you’re trying to find your personal brand and tone of voice. I’ve loved growing my Twitter account over the past couple of years and I’ve used it to promote my blog and encourage more people to read my blog posts over the years. I recently reached 6k Twitter followers, and I love reaching out to a vibrant online community of avid readers and like-minded bloggers.
I’m so excited to feature my writing on Jenni’s blog today, listing 5 ways to build your personal brand on Twitter. I hope my ideas give you something to think about when building your own online brand, and reaching out to more followers.
1. Find A Community
One of the best ways to build your personal brand on Twitter is to find a community that you love! When you’ve found a group of readers that are supportive and kind, you’ll start to feel more comfortable posting online, and it makes all the difference when you get to know what your followers love to see.
Building your personal brand on Twitter is all about creating a place where you enjoy expressing yourself and promoting your work, and as you grow your following you’ll start to understand who you like talking to and who is going to respond to your ideas.
2. Follow People Who Interest You
On Twitter there is a big “follow back” culture, where if someone follows you, you should follow back. While it’s great to be supportive towards other Twitter users, it’s also important that you only follow people that interest you. Otherwise, your feed will be full of posts that don’t interest you, and it’ll be harder to grow that vibrant community of bloggers or readers that you want to converse with.
3. Find Your Niche
I don’t love the term “niche” as I think you can tweet about anything and everything! But finding what you love to talk about is a great way to build your personal brand on Twitter, and show potential followers what to expect from you.
For example, if you love politics then your followers can come to expect political facts and strong opinions, or if you’re passionate about the environment your followers can come to your Twitter account for the latest on everything sustainable. Whatever your interest, make it clear what your Twitter followers can expect from your account to grow your personal brand.
4. Don’t Just Promote Yourself!
Building your personal brand on Twitter is about more than just promoting yourself! Once you’ve built that supportive community on Twitter, it’s important to keep supporting other people. Share someone else’s tweet when it interests you, comment and retweet, and make sure to keep supporting all of your favourite accounts.
It’s great for the algorithm to promote accounts you don’t normally engage with too, so make sure to promote others- as well as creating your own tweets, of course.
5. Schedule Lots Of Tweets
When you’re trying to build your personal brand on Twitter, the best way to stay on top of your workload is to schedule lots of tweets in advance. This means that you can successfully keep up a tweet or blogging routine.
Whether you want to tweet 3 times per day or 3 times per week, setting up your tweets in advance means you don’t have to sit down and physically tweet everyday. It’s only by tweeting regularly that you’ll build up a following and create a personal brand online that people come to enjoy.
Thank you so much to Jenni for letting me feature a post on her site! It’s been fantastic to discuss how I managed to grow my personal brand and Twitter following over the past few years, and I’ve loved chatting about these ideas here. I hope my insight is helpful, and I’d love to hear all of your experiences and tips in the comments.
Thank you very much the great personal branding tips on Twitter Eleanor! I will make sure to follow the advice myself, and I am sure that many readers will profit from your expertise.
Make sure to give Eleanor a follow and while you’re at it, take a look at my Twitter profile too. Share your best Twitter practices in comments below. I would love to hear how you make it work for you!