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The Best Pride Fashion 2021
The best PRIDE fashion collections curated by your personal shopper Jenni at I on Image who has done her due diligence. No empty promises in here! In this story I am featuring only fashion brands that have made an actual commitment to the LGTBIQA+ community.
The global Pride Month is coming to an end but the city of Amsterdam is only getting warmed up. Amsterdam Pride is celebrating it’s 25th anniversary this summer, so what better moment to celebrate love, peace and equal opportunities.
Being Finnish, I would also like to highlight that Helsinki Pride takes place this week. Their slogan is a beautiful sentiment: “We are here, so you don’t have to be alone.” The event is celebrating it’s 30th anniversary this year so I guess massive congratulations are in order! Happy Helsinki Pride!
With my Pride fashion picks you can be stylish AND do good at the same time. Show your true colors and let your voice be heard through your style choices. Be proud of who you are and know that I am proud of you.
The photos for this story (and related material on Pinterest) are by Sharon McCutcheon. She is a queer American photographer who specializes in LGBTQIA+, equality, rainbow, happiness and love themes. I am delighted to highlight their photography in this blog post.
Our favorite denim brand Levi’s made a Pride Liberation version of their classic trucker denim jacket (with pronouns printed in the back) and denim shortalls (= short dungarees). They have added a colorful bralette and a selection of tanktops and tees with a graphic rainbow print. The Levi’s Pride Liberation collection has tennis socks, boxer briefs, a belt, rainbow suspenders, a bucket hat and a trucker cap.
Levi’s has made a commitment of making an annual donation to OutRight Action International. This organization is working hard to advance human rights for LGBTQIA+ individuals around the world. The Levi’s Pride Liberation advertising campaign features members of LGBTQIA+ community in California’s Bay Area.
2. Kate Spade
Cute and quirky New York based fashion brand Kate Spade is known for bright colors and happy prints. Their rainbow collection consist of a stripy tote (my personal favorite), a rainbow heart emboidered sweatshirt, a non-medical face covering, knitted slides, a stripy camera bag and a love-print tee.
20% of the rainbow campaign sales will be donated to The Trevor Project. Kate Spade has committed to a minimum donation of $62,000 and up to a maximum donation of $150,000. The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for young LGBTQIA+ people.
Athletic wear and lifestyle brand Puma has built Forever Free collection to celebrate Pride. Their Pride Pack includes understated sporty separates emblazoned with a rainbow puma print. You can choose to show your unity by choosing sneakers, tanktops, shorts, tees, hoodies or leggings. Accessorize your Pride look with an on-trend bucket hat and keep your valuables in a belt bag.
20% of the Puma Forever Free -collection sales will be donated to Cara Delevingne Foundation (part of the Giving Back Fund) with a maximum donation of $500,000. Cara Delevingne Foundation is supporting various LGBTQIA+ charities around the world.
4. Dr. Martens
The Pride community around the world have been marching for equality in Dr. Martens boots already for years. It is only fitting that the brand has teamed up with 5 LGBTQIA+ artists who are showcasing their art on customized DMs. You can also win one of the DIY Docs!
Their Pride shoe is a classic unisex Oxford-shoe with rainbow embroidery and rainbow laces. The shoe has a large rainbow heel loop and multi-color stitching.
Dr. Martens has committed to making a donation of $100,000 to The Trevor Project in the US and to various LGBTQIA+ organizations in Europe. Additonally, they have sealed a year-round partnership with The Trevor Project to support the LGBTQIA+ community every day of the year.
5. Ralph Lauren
The coveted RL Polo Pony gets rainbow colors for the Ralph Lauren Pride capsule collection. It’s all about preppy chic separates in unisex style for the whole family. The collection includes: Polo shirts, graphic tees, a tank top and a classic sweatshirt. Accessorize your Pride look with a Polo Pony water bottle, baseball cap and a belt bag.
Ralph Lauren company has advanced LGBTQIA+ rights already for 30 years and are proud to offer an inclusive working place. They offer transgender-friendly healthcare benefits. Ralph Lauren company also supports #RLPride. It’s their employee community that has over 500 members in the US only.
100% of the unisex Polo shirts and 25% of the sales of each other item in the Pride capsule collection is donated to Stonewall Community Foundation. They are a leading LGBTQIA+ homelessness and housing charity, and they also participate in various other activities. Stonewall Community Foundation funds a respectable +100 non-profit organizations a year.
Sportswear giant Adidas dresses the whole family for Pride in gender-neutral athleisure styles. Their Love Unites -collection contains over 40 items: T-shirts, tanks, hoodies, shorts, leggings -and of course sneakers. Love Unites collection has also tie-dye soccer jerseys for all 27 Major League Soccer teams and pink basketball mesh jerseys.
Adidas has made a commitment of making an annual donation to Stonewall Community Foundation and Athlete Ally. The latter is a athletic equality index that assesses LGBTQ inclusion policies and practices in NCAA (National Collegiate Athletic Association) 1st division athletic departments, including their staff, coaches, admin, students and sports fans.
COS has utilized recycled cotton to make their Pride tote bag with a rainbow logo. 100% of the profits from the sales of the Pride tote will be donated to Kaleidoscope Trust. It is a UK based charity that advances human rights of LGBTQIA+ people. They work relentlessly with law-makers to ensure a lasting and meaningful change for a better future.
Join me in celebrating 25 years of Amsterdam Pride -and all other Pride events around the world. Make sure that the people in the back can hear you party. Happy anniversary AP, we love you xxx
I am wishing you a wonderful summer of love, empowerment, visibility and equality!