It didn’t take long for I on Image to find a new obsession for 2017: Shopping at IamEva on Willemsstraat 171 in charming Jordaan in Amsterdam. I met the owner Eva Puerto Pastor through a Facebook group, she invited me to see her store and so I went. Next thing I know I was trying everything on.
All about Eva
Eva is from Barcelona and I have a thing for the cool and quirky Barcelona style since forever. Two of my friends from the fashion school moved to Barcelona in the late 90’s and I spent some really good times in the city, including Millenium.
It was lovely to see how Eva managed to bring the vibe I love to Amsterdam and make it all work so well. She also sells gift items and loads of incredibly cute stuff for children but of course my eyes were all on the fashion.
Here are my best picks for you! All 100% I on Image proof styles that would look amazing in and out of the office.
My best I am Eva looks
- This ese O ese mohair and glitter jumper in blush pink is my favorite. It’s so soft and the shade is so flattering! Love the 3/4 sleeves showing a little wrist and the subtly open round neckline. The arrow bracelet and the long Chanel-style necklace with charms are also from the shop. The jeans are my own throughout the story. More about the shoes below…
2. Y’all know how impossible it is to find heels that walk well and are not too delicate for Amsterdam (think cobble stones, cycling, weather…). Well, I am delighted to announce that the search can now end. IamEva has brought these super comfortable Eight & October Mary Janes from Barcelona to Amsterdam. They are classic but with a twist of cool. They come in gorgeous reddish brown that looks amazing with our beloved denim and the fringe is just about right. Baby soft sand colour ese O ese jumper with very deep V-neck and scarf are also from the shop.
3. The Eight & October Mary Janes also work well toughening up this otherwise delicate outfit combining an ese O ese mohair and glitter jumper in icy blue and Papillon Rebelle tulle midi skirt in a matching shade. Note about this skirt: It’s done really well! The shops are at the moment full of tulle or lace midi skirts that to my great disappointment have a too short, too tight or a cheapily made lining that rides up your thighs al day driving you mad. Amsterdam based Papillon Rebelle makes theirs oh so lush and full. I can see this style work well also at an Amsterdam style outdoor wedding that requires something gorgeous, a little bit warm but never too stiff. Just add a kilo of bling -and do something about your hair. Mine was on a busy mum ponytail that day as I didn’t think I would end up in a spontaneous fashion shoot!
4. Here you have more ese O ese loveliness: The basic white top worn under is easy to miss as it feels light as a feather against my skin. I am always looking for simply amazing basics and this brand definitely has a few keepers. Stock up before they sell out! The long jacket is also by ese O ese. I like to push the sleeves up to make my look more feminine and a bit nonchalant. I am wearing another pair of Eight & October Mary Janes in here with red, white and blue accents. They were a match made in heaven for the red clutch and blue feather necklace, both from IamEva.
Thank you for having me Eva and hope to go all crazy on shopping at I am Eva soon again!
Your image consultant with an eye for detail