Happy International Women’s Day 2019

International Women's Day 2019 #IWD2019 #BalanceforBetter

International Women’s Day 2019 theme is #BalanceforBetter
Photo credits: IWD, Raw Pixel at stocksnap.io and I on Image


With this blog post I am wishing you a very happy International Women’s Day that is celebrated globally on 8th of March. The 2019 campaign theme is #BalanceforBetter:

“The future is exciting. Let’s build a gender-balanced world.

Everyone has a part to play – all the time, everywhere.

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

Balance drives a better working world. Let’s all help create a #BalanceforBetter.

Although the United Nations celebrated International Women’s Day only in 1975, the very first gathering powered by ahead of the curve pioneers of this now global movement took place already in 1911. Over one million men and womend attended rallies in Austria, Denmark, Germany and Switzerland demanding women’s rights to vote, work, hold public office and to attend school.

Year 1911 was coincidentally also the year that my late grandmother was born in Finland that was then under Russia. She was a remarkable woman who built her own career in The University of Turku library in an era when married women belonged exclusively home but of course she would have none of it.

For her financial independence and career fulfillment were important values and I have followed her advice on that the best I can. If I will ever have half of her stamina I can be proud of myself. Having such a strong role model in my life has been a blessing and consider myself lucky carrying a bit of that feisty DNA of hers.


My International Women’s Day pledge

Last year around this time I crushed some numbers from World Economic Forum’s Global Gender Gap Report and since there is no new report out yet, the numbers are still relevant today. They were not a pleasant read but they gave me direction and perspective. You can read my last year’s IWD post in here.

This year I am sticking to my pledge from last year, since it was a successful one, I will shortly tell you why, and therefore it will be the carrying theme of my International Women’s Day celebration images:

“I will forge positive visibility of women” – one of the official International Women’s Day pledges

Plan your own IWD campaign with this handy checklist.

What did I do in 2018 to forge positive visibility of women?

    1. I help every week women to discover and unleash the power and joy of their personal style and image. With my guidance they increase their executive presence and polish their personal brand for better job opportunities and greater job satisfaction.
    2. I was a speaker at “Relaunch your Career: Inspiring & Guiding Mums at a Crossroads”-event organized by Every Mother Knows in October 2018. The one day event was targeted for women who are returning to work after maternity leave or parental leave. My topic was “Motherhood looks good on you” and I helped the participants to manage their demanding new role as a working mother with easy, fast and practical style tips. Read more about the power of your personal style in here.
    3. I was a speaker at Merck Women in Leadership Netherlands inaugural event in December 2018 with topic “How to make a great first impression?” and I helped the participants to become more aware of the huge impact their personal image plays in their career development. Read more about the impact of first impressions in here.

What I am doing this year to celebrate IWD?

Because I feel passionate about this topic I have created a few images (with kind help of IWD resources page where you can create your own images) that I will be using on social media all next week to celebrate women and their success stories. You can see these images on my social media pages and you can share them with your friends and colleagues or save them to your Instagram collection or pin them for your own inspiration.

I am inviting you to follow me on Facebook and/or Instagram and join the conversation about International Women’s Day 2019:

        1. What it means to you?
        2. Is it relevant to you?
        3. What actions you are planning to take to #BalanceforBetter?
        4. How does your organization acknowledge IWD this year?
        5. How do you see the future of this global movement in your life?


International Women's Day 2019#IWD2019 #BalanceforBetter

International Women’s Day 2019 theme is #BalanceforBetter Photo credits: IWD, Raw Pixel at stocksnap.io and I on Image

Happy International Women’s Day 2019!

Let’s make together a positive difference for women all over the world!

Your image consultant with an eye for detail