How to Dress Things Down?

Is your wardrobe full of formal work wear from the time when business style was far more dressier than it nowadays is? Predominant IT and start-up culture have molded the way we dress to work a lot in the recent years and suddenly a suit with a pair of heels can feel somewhat stuffy. But throwing away fine tailoring just feels wrong, and if it still fits then perhaps you could just wear it in a less formal way.

Photo credits Rawpixel.com on Stocksnap.io

Here comes I on Image’s style guide on how to dress things down. You can mix up the elements listed below or just pick one powerful way to express yourself through your style.

  1. Add a casual shoe. This is the most practical dress-down effect there ever was and hence an all-time favorite of public transport commuters around the world. Your feet will thank you for swapping your vertiginous heels to a comfy sneaker or a cool loafer. There is no longer need to keep a pair of heels in your filing cabinet which I believe they got rid of anyway during the last office remodeling round.
  2. Add knitwear. I am a big fan of creating contrast by using different textures and playing with proportions. Typically I would use chiffon with tweed or cashmere with leather but the logic can also be applied with tailored pieces in a mid-weight fabric by adding a chunky cable knit jumper. Understated merino wool jumpers go literally with everything and are far more low maintenance than gorgeous cashmere that I would love if I didn’t have kids. Knitwear with a pop of colour combined with tailoring looks also very contemporary and is super wearable.
  3. Add denim. A high-low combo is a no-brainer that does apply for evening wear too. The contrast between something dressy and cool denim remains a classic styling trick favored by the best dressed everywhere. Easy, practical and stylish way to wear your tailored separates or dresses.
  4. Add leather. This is just like the tip above but dressier and a more powerful statement. My favorite is to throw a biker jacket on a feminine dress.
  5. Add a T-shirt. T-shirts with a print or a slogan have been popular for quite some time now and they will make any tailored piece look casual and cool. Just check the appropriateness of the picture/text and that it doesn’t spell something else when worn with a jacket. A safe fail-proof alternative is a stripy or plain, yet well,-cut T-shirt.

These 5 ways to dress your outfits down will help you get more out of your existing wardrobe without having to transform your style completely. They will also allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Up

If you still feel that your formal suits and dresses no longer have a future in your style narrative then consider donating them to your local Dress for Success®, a global movement that aims to “empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life”. In The Netherlands you can approach www.dressforsuccess.nl.

-Jenni

Your image consultant with an eye for detail

How to Dress Things Up?

Is your trusted daily uniform of a plain shirt and basic denim making you yawn of boredom when catching a glimpse of yourself in a mirror? Do you feel that it doesn’t look interesting enough so people would remember you for right reasons? Or could a more lively outfit express your dynamic personal brand better? Don’t go ditching an otherwise great combo right away as I think it could be easily saved for a round two by just adding a little oomph into it.

Photo credits Rawpixel.com on Stocksnap.io

Here comes I on Image’s style guide on how to dress things up. You can mix up the elements listed below or just pick one remarkable way to inject some well-deserved energy into your look.

  1. Add a tailored jacket. Nothing says business better than sleek tailoring. If the look feels too stiff for your taste then play it down by rolling the sleeves and popping the collar up for relaxed cool.
  2. Add a fancy shoe. What a perfect opportunity to get some use of the shoe that makes your heart skip a beat but which you keep 364 days a year stored neatly in their box. Let’s go live a little and wear them to work.
  3. Add statement jewelry but don’t go piling it all on at once. One signature piece is enough to wake up the room. Another idea is to go full-on Iris Apfel and wear every single piece of jewelry you have ever owned in one single look.
  4. Add a scarf in a stylish print or in your signature colour. My favorites are small silk squares tied elegantly on a simple knot in the front and large squares folded loosely around the neck.
  5. Tuck your shirt in and add a belt. This look is a classic structured way to make you look more polished without actually having to do anything. I love pleated leather belts and chunky belts with a statement buckle.

These 5 ways to dress up your otherwise plain or basic outfits can also help you navigate your style on days when you have an event right after work and no time to change, decrease the amount of luggage during business travel and allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Down

-Jenni

Your image consultant with an eye for detail

 

 

My Summer Essentials

Summer essentials are the items that make your summer. Think sunglasses, maxi dress, that turquoise necklace that takes you right back to Amalfi coast… Without them summer just wouldn’t be the same. Mine tend to change a bit every year but in principle these are the items that I always pack with me and I couldn’t imagine a summer without them.

This is my list:

1. Printed maxi-dress and a pretty handbag


2. White broderie anglaise


3. Simple navy sundress that goes with literally everything

4. Large sunhat


5. Embellished shoes with a fun pedicure

 


6. Sunglasses with an attitude

Living the hard life

A post shared by Jenni Ryynänen (@ionimage) on

 

Head to I on Image’s Instagram for more summer looks or watch #FridayStyleSecrets episode 10 about summer essentials. Wishing you lovely long lazy summer days!

-Jenni

Your image consultant with an eye for detail

 

Dress Your Shape: HOURGLASS

EPISODE 4/4: Heroic hourglass

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for hourglass body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. This was the last episode, hope you enjoyed reading along!

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: RECTANGLE

EPISODE 3/4: RIGHTEOUS RECTANGle

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for rectangle body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: PEAR

EPISODE 2/4: PROUDly PEAR

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for pear body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: APPLE

EPISODE 1/4: ALL ABOUT APPLES

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for apple body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

All I want for Christmas… Red Dress Edition

Your personal shopper, I on Image, has shopped for you online for 5 wearable red dresses with sleeves -that you can also eat in. All items are available on Zalando.

 

  1. If you are looking for the ultimate classic red Christmas dress…
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Closet at Zalando

 

2. If you are planning to wear it later to the office…

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Hobbs at Zalando

 

3. If you spent all your money on taxis…

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Wallis at Zalando

 

4. If you are plus size…

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Frank Lyman at Zalando

 

5. If you are pregnant or nursing…

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Boob at Zalando

 

Wear your red dress with a sophisticated sparkly flat with a delicate ankle strap and a full-on bling statement necklace. Finish with a classic red lip and manicure.

 

Happy holiday parties everyone!

-Jenni
Your image consultant with an eye for detail

Summer special 2016: I on Image -En Vacance

Here comes I on Image holiday special for summer 2016! I know you have earned your stylish break so let’s make it a breeze for you. I have created a bunch of summer styles for you to steal.
I love these shades of coral and turquoise that take me immediately far far away on a pristine beach where the days are long and lazy. A wide brimmed sunhat and stylish sunglasses are an absolute must. I get headaches so easily in the sun, and who has time for that on a holiday. Flat sandals give your toes a break and matching accessories finish your look. I also always love to have a new summer scent that sets the mood for the whole season. I got mine already in May!


I hope you love these outfits as much as I do. You can find them all -AND MORE- on my Pinterest board: https://nl.pinterest.com/IonImage/i-on-image-en-vacance/styled-by-i-on-image-summer-2016/ Go ahead and pin them on your own style board! Then it’s time to sit back and just look good. Okay reading a nice book or having a cocktail with a colourful umbrella are pretty good alternatives too!

Packing is definitely my least favorite part of the holiday but with the help of professional organizers Melissa Curran Kalker of Sorted by Melissa and Susanne Gaspar of The Space Woman it feels like a walk in the park http://ionimage.nl/i-on-image-asks-the-experts-packing-for-holiday/


Activate your out office message and don’t skimp on sunscreen.
Have a lovely summer time!

-Jenni

I on Image founder and image consultant with an eye for detail

 

P.S. Don’t forget to follow me on Facebook for daily summery updates!

 

I on Image asks the experts -Packing for holiday

The summer holiday season is almost upon us and before we are rewarded by actually being on holiday we need to go through the agonizing exercise of packing all the essentials so we can enjoy our holiday the we way had planned. I can’t think of a better way to tackle this problem than just going to the two most organized people I have ever come across: Professional organizers Melissa Curran Kalker of Sorted by Melissa and Susanne Gaspar of The Space Woman.

Photo credits: Thomas Martinsen on Stocksnap.io

Photo credits: Thomas Martinsen on Stocksnap.io

1. I am a mother of two energetic boys and my husband I juggling our busy schedules reminds me sometimes of a military operation. Packing for this gang takes a long time despite the fact that my husband always packs his own suitcase. How early I should start packing?

Melissa Curran Kalker: I suggest mentally rehearsing your packing several weeks in advance of your holiday. This not only helps to heighten the anticipation of your impending holiday, which according to recent studies, is our high point, but also makes you think of which suitcase, clothing, toys and accessories are necessary for your adventures. A few days prior to you travel, begin collecting your items to pack.

Susanne Gaspar: Prepare your packing list a few weeks in advance – you can find many examples online.  Write down everything you want to pack and check if it’s there (does your bikini still fit? Do the kids have sun hats/sun protection wear? etc.). Then you still have time to buy any missing items. About a week before you leave, you can already pack any items you don’t need at home anymore, assess what still needs to be laundered and then add the missing items. Check them off your packing list to keep an overview – and peace of mind.

 

2. What if some items need still to be used at home and can’t just lay in the suitcase waiting for the holiday?

MCK: Ensure that items that need to be washed make it through a cycle. When you begin to pack go through your morning/evening routine. You should touch upon all the items you need from beauty products, toothbrushes, socks and shoes to sleepwear.

SG: Just stick to your packing list and you won’t forget anything. Make sure to check it a few days before leaving so you can do some last-minute laundry one or two days before departure. Leave enough space in your suitcase to pack these items.

 

3. Let’s settle this once and for all: Which items go into the hand luggage and which items go into the hold luggage?

MCK: If you are checking a bag for a flight always pack in your hand luggage spare underwear/clothing, and never check your prescription medication, lost/delayed luggage is always a possibility. Anything you don’t require on a plane, in a car or on the train to keep your comfy, fed or entertained should go in your suitcase. Adapters and chargers are bulky and if you are fully charged you won’t need these until you reach your destination.

SG: Anything you will really need (not might need!) whilst travelling goes in your hand luggage! Healthy snacks, drinks (not when you take a plane), entertainment for the kids, depending on the age diapers etc, baby carrier, and I like to pack a large but light shawl that can double as a blanket for me and my son. A book for myself (which I might even read if the little one sleeps…), our passports, travel documents, medications, and one set of underwear for the next day in case your luggage gets lost. Underwear is not bulky and can go in a ziplock back to the bottom of your bag. Wear your bulkiest clothing items to save space. As a minimalist, for me that’s actually all I pack. Other women might want to include some makeup and a hair brush.

 

4. What about clothes, are you ladies rollers or folders?

MCK: Roll the smaller items like shirts, fold jeans and jackets in half and lay on top as these tend to be bulky.

SG: I am a folder. As I fold and store my clothes according to the Marie Kondo method at home, I simply take my clothes out of their drawers and put them in the suitcase. I can see what I have at a glance! If I travel with a backpack (as we will this summer), I roll.

 

5. How do I pack my wide brimmed sunhat without it getting squashed? I don’t want to wear it on the plane because they will make me book an extra seat for it.

MCK: Place it upside-down in your suitcase, pack your clothing in and around the hat. This will help it retain it’s shape and keep it from shifting while luggage is being handled.

SG: Personally, I would say, leave it at home and take one that you can easily fold if any at all. But that’s me – go ahead and pack it, but be aware that no matter how good you pack it it might look a little rough once you unpack. Stuff the crown of the hat with small items – bathing suits, socks, underwear.  Fill until it’s completely full so the crown maintains its shape. Once your larger items are packed (clothing, shoes), lay your hat brim down on top of those large items.  Pack your smaller items (toiletries, hair tools, makeup bag, etc) around the crown of the hat, placing the items on top of the brim to maintain it’s shape. Zip up your bag and good luck!

 

6. I always end up packing too much and end up returning from holiday with unused items. With small things like tops and jewelry is doesn’t matter but it’s a shame to trawl around with excess baggage, especially if you have to leave something gorgeous in the shop because you don’t have the space to bring it back home. How much is too much stuff?

MCK: Shoes take up an inordinate amount of space in your suitcase. Often we wear less than half of the ones we have packed. Pack shoes that are versatile rather than for a particular outfit and wear your biggest pair of shoes on travel days to save space.

SG: If you pack an outfit for every single day it is probably too much. I usually pack for a week and do laundry in the sink once or twice or pay for the hotel’s laundry service. It saves you so much weight and hassle when lugging your baggage around, and for me it is worth the money as I like to travel light. Create a capsule wardrobe by laying out your clothes on the bed before packing. Choose clothes that match with as many other items as possible, are wrinkle-free, don’t show stains immediately (yes, the white silk blouse might not be the perfect choice), and that are versatile (the high-heels might not be suitable for the beach, whilst sandals can look fancy and work for several occasions).

 

7. How do I keep things organized in my suitcase?

MCK: Use plastic shopping bags. These are great for dirty clothing, wet swimwear, and corralling shoes and loose toiletries that don’t fit in your makeup/beauty case.

SG: The less you have, the easier this is! Small items can go in ziplock bags, cotton, or mesh bags. You can buy travel cubes/packing cubes that fit into your suitcase, and sort the contents by person or category. If you have folded your clothes and put them in the suitcase upright, you don’t need any bags. Just pack heavy items like cosmetics, shoes, etc into the area of the suitcase that will be the bottom once it stands up. That way, it doesn’t crumple your neatly folded shirts.

Photo credits: Erol Ahmed on Stocksnap.io

Photo credits: Erol Ahmed on Stocksnap.io

Thank you so much for these valuable packing tips Melissa and Susanne!

And finally a stylish tip from me: Did you know these two ladies also do miracles organizing your wardrobe if you have no time to tidy it up yourself before my “Shopping in your own wardrobe” style session where you have the chance to fall in love with your existing clothes over and over again?

Stylishly yours,

Jenni

-Image consultant with an eye for detail