In praise of being over-dressed

The festive season being just around the corner I would like to draw your attention to your festive attire. By festive attire I mean wearing something gorgeous, yet appropriate for the occasion.

Necklines too deep and hemlines too short may not fall in the category of appropriate so approach carefully. What I am talking about is lush fabrics, sequins, sparkles, fake fur, decadent cuts and extravagant accessories.

Dressing up, party style, personal stylist, styling tips

Photo credits: Studio 7042 at



In very casual Netherlands I often find myself left disappointed when attending an event where people show up in denim and sneakers when all I was longing was a lineup of beautiful outfits to remember. I am often overdressed at events and I have no plans to change that any time soon. Actually, if I do stop being overdressed, please come and ask if I am okay. What about you? Do you like to blend in or stand out?

Accomplished fashionista Hayley Bloomingdale wrote last year this insightful article for the British Vogue called “In Praise Of Being Over-Dressed” and this time of the year I can’t help but dig it up and re-analyze it despite the obvious fact that my do’s may be far less fancy than those of Ms. Bloomingdale’s and her tribe.

“Being over-dressed has multiple advantages, the first being that it is polite to your host to sartorially honour the effort she has made.”

– Hayley Bloomingdale in British Vogue

I love the way she turns around the old belief that people who like dressing up are only doing it for themselves. Not necessarily. For me it’s of course about the deep love for fashion and over-the-top pieces, but also very much about recognizing other people’s efforts for my convenience.

Image Consultant, Personal Stylist, Personal Shopper in AMSTERDAM

Make an effort by dressing up

This festive season I recommend giving being over-dressed a try, even if it’s just for once. Next time you get an invitation, go ahead and wear something stunning that you would normally save for special events. See if you feel different and are you being perceived differently. Did you have more fun that way? How many compliments did you get for your outfit? How did the outfit affect your confidence and visibility?

Read also some simple and easy ideas on how to dress things up from I on Image’s blog archives

You might have special events coming up but nothing to wear. It’s definitely a better situation than it’s opposite (so many great outfits but nowhere to go) and much easier to fix. I would be delighted to help you get ready for your big night out and I am looking forward to take you shopping (live or online). I also have the fairy godmother-like ability to find something amazing in the back of your closet and styling it in a way that you would have never worn it yourself.

Some party style ideas for you to steal

  • Red dress that stops the traffic
  • Statement jewelry to spice up pretty much any outfit
  • Gorgeous heels that help you paint the town red


Watch also #FridayStyleSecrets video series on I on Image’s Facebook-page or on Instagram.

Ready for a very stylish challenge with I on Image? Book your appointment today before all the best slots are all taken.

Image Consultant, Personal Stylist, Personal Shopper in AMSTERDAM

Enjoy your festive season in style -if not a little over-dressed!


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How to Dress Things Down?

Is your wardrobe full of formal work wear from the time when business style was far more dressier than it nowadays is? Predominant IT and start-up culture have molded the way we dress to work a lot in the recent years and suddenly a suit with a pair of heels can feel somewhat stuffy.

But throwing away fine tailoring just feels wrong, and if it still fits then perhaps you could just wear it in a less formal way.

Photo credits on


The art of dressing down

Here comes I on Image’s style guide on how to dress things down. You can mix up the elements listed below or just pick one powerful way to express yourself through your style.


  1. Add a casual shoe. This is the most practical dress-down effect there ever was and hence an all-time favorite of public transport commuters around the world. Your feet will thank you for swapping your vertiginous heels to a comfy sneaker or a cool loafer. There is no longer need to keep a pair of heels in your filing cabinet which I believe they got rid of anyway during the last office remodeling round.
  2. Add knitwear. I am a big fan of creating contrast by using different textures and playing with proportions. Typically I would use chiffon with tweed or cashmere with leather but the logic can also be applied with tailored pieces in a mid-weight fabric by adding a chunky cable knit jumper. Understated merino wool jumpers go literally with everything and are far more low maintenance than gorgeous cashmere that I would love if I didn’t have kids. Knitwear with a pop of colour combined with tailoring looks also very contemporary and is super wearable.
  3. Add denim. A high-low combo is a no-brainer that does apply for evening wear too. The contrast between something dressy and cool denim remains a classic styling trick favored by the best dressed everywhere. Easy, practical and stylish way to wear your tailored separates or dresses.
  4. Add leather. This is just like the tip above but dressier and a more powerful statement. My favorite is to throw a biker jacket on a feminine dress.
  5. Add a T-shirt. T-shirts with a print or a slogan have been popular for quite some time now and they will make any tailored piece look casual and cool. Just check the appropriateness of the picture/text and that it doesn’t spell something else when worn with a jacket. A safe fail-proof alternative is a stripy or plain, yet well-cut, T-shirt.


Get more out of less

These 5 ways to dress your outfits down will help you get more out of your existing wardrobe without having to transform your style completely. They will also allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Up

If you still feel that your formal suits and dresses no longer have a future in your style narrative then consider donating them to your local Dress for Success®, a global movement that aims to “empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life”.

In The Netherlands you can approach


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How to Dress Things Up?

Is your trusted daily uniform of a plain shirt and basic denim making you yawn of boredom when catching a glimpse of yourself in a mirror? Do you feel that it doesn’t look interesting enough so people would remember you for right reasons? Or could a more lively outfit express your dynamic personal brand better?

Don’t go ditching an otherwise great combo right away as I think it could be easily saved for a round two by just adding a little oomph into it.


Photo credits on


The art of dressing up

Here comes I on Image’s style guide on how to dress things up. You can mix up the elements listed below or just pick one remarkable way to inject some well-deserved energy into your look.


  1. Add a tailored jacket. Nothing says business better than sleek tailoring. If the look feels too stiff for your taste then play it down by rolling the sleeves and popping the collar up for relaxed cool.
  2. Add a fancy shoe. What a perfect opportunity to get some use of the shoe that makes your heart skip a beat but which you keep 364 days a year stored neatly in their box. Let’s go live a little and wear them to work.
  3. Add statement jewelry but don’t go piling it all on at once. One signature piece is enough to wake up the room. Another idea is to go full-on Iris Apfel and wear every single piece of jewelry you have ever owned in one single look.
  4. Add a scarf in a stylish print or in your signature colour. My favorites are small silk squares tied elegantly on a simple knot in the front and large squares folded loosely around the neck.
  5. Tuck your shirt in and add a belt. This look is a classic structured way to make you look more polished without actually having to do anything. I love pleated leather belts and chunky belts with a statement buckle.


Get more out of less

These 5 ways to dress up your otherwise plain or basic outfits can also help you navigate your style on days when you have an event right after work and no time to change, decrease the amount of luggage during business travel and allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Down


Your image consultant with an eye for detail



My Summer Essentials

Summer essentials are the items that make your summer. Think sunglasses, maxi dress, that turquoise necklace that takes you right back to Amalfi coast… Without them summer just wouldn’t be the same. Mine tend to change a bit every year but in principle these are the items that I always pack with me and I couldn’t imagine a summer without them.

This is my list:

1. Printed maxi-dress and a pretty handbag

2. White broderie anglaise

3. Simple navy sundress that goes with literally everything

4. Large sunhat

5. Embellished shoes with a fun pedicure


6. Sunglasses with an attitude

Living the hard life

A post shared by Jenni Ryynänen (@ionimage) on


Head to I on Image’s Instagram for more summer looks or watch #FridayStyleSecrets episode 10 about summer essentials. Wishing you lovely long lazy summer days!


Your image consultant with an eye for detail


Dress Your Shape: HOURGLASS

I on Image’s body shape guide

EPISODE 4/4: Heroic hourglass

Dressing up, party style, personal stylist, styling tips

Photo credits: The Lazy Artist Gallery at

Dress your shape

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary.

Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity.

We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you!

But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for hourglass body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape.

With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here.

I believe that every body is beautiful!


Your image consultant with an eye for detail