3 Reasons to Hire Me

It’s time to claim the ownership of your image but what really is the added value of hiring an image consultant? Here I have listed 3 very good reasons to hire me.

Photo credits: Blake Bronstad on Stocksnap.io

1. set yourself apart

Style is a powerful form of self-expression. When there is so much information and materia available it’s easy to loose insight. Sometimes you don’t even know where to begin and that’s when I come to your rescue. I map with your the areas you need the most help with and can give you unbiased advice on your personal image. My job is to make you shine and to make your life easier. I enjoy the most to see the glow of confidence and excitement on my client’s face when they try on an outfit or an item of clothing that speaks volumes on them. It belongs to their story and they know it. Others certainly will notice it!

2. Save Money

I will help you to get rid of the things things in your wardrobe that you no longer need and I will help you rediscover items that you had forgotten about or always found difficult to combine. I know which items are missing from your wardrobe and which items would complete your look. With me you will always shop with an intention. You will never return home from your shopping trip with the 5th black cardigan or a fashionable item that looks dated in a month’s time ever again. I am not a sales person and so I don’t take any kickbacks from shops from your purchases. If I am participating an affiliate program through my website it’s always clearly marked so you can make an educated choice. I shop with all budgets and all brands from Primark to Prada. As a bonus I also know when the sales start and sometimes I can even predict which items will end up in sales so you can snatch them for half the price when the time is right.

3. Save Time

Get dressed in a flash? Shop like a pro? Yes please. I have made a career of knowing how to build looks that complement your best features. I always find the hidden gems in the fashion jungle. I know which shops have the nicest staff and tidiest fitting rooms. I have a nose for when the new stock is coming in and where you could still find sold out items. I plan our shopping trip so that we spend minimum time from moving from shop to another. I always keep in mind your budget, your body shape, your colours and your lifestyle. I advice how to wear your outfits and how to take care of them so you can cherish them for years. I also know the web shops inside out so shopping online will me will be a breeze over a cup of coffee.

Need more convincing? Hear it from my wonderful clients here.

Claim the ownership of your image today and book your appointment here.

This article was originally published on 13th March 2017 on I on Image’s blog and updated on 13th June 2018.


Your image consultant with an eye for detail

Shop Your Closet

Is your wardrobe bursting from it’s seams but still you have nothing to wear? 80% of voters on I on Image’s Facebook poll answered YES so I thought it was time to share some tricks of the trade on how to shop your own closet.

Here at I on Image I use a simple 3-step method that you can easily copy into your own routine:


For a more in-depth approach I recommend booking I on Image’s Wardrobe Analysis session where tailored style advice, handy shopping list and fresh suggestions on how to get the most out of your clothes is provided. I come to your house and build strong looks from the items you already have. I take a critical look at each piece. Some may have to go, some need to be replaced. I hang your complete outfits from Monday to Friday in your closet for fast and easy mornings. We take photos of each outfit and you can use them as your visual style journal. Getting a sudden invitation to a big meeting, an interview or a fun dinner after work will never be a fashion dilemma for you again. You will always know you what to wear and you can fully concentrate on what matters the most to you. You can book your Wardrobe Analysis session here.

Your image consultant with an eye for detail


Best dressed at The Royal Wedding 2018

Here comes I on Image’s complete list of the best dressed at the Royal Wedding 2018


  1. Amal Clooney in yellow Stella McCartney. Hat by Stephen Jones. And oh yes, George Clooney was there too.

2. Countess Karen Spencer in a stunning all-purple outfit.

3. Caroline Greenwood in green silk chiffon Maria Lucia Hohan.

4. Lady Kitty Spencer in green floral Dolce Gabbana and Bulgari diamonds. Hat by Stephen Jones.

5. Serena Williams in gorgeous pale pink Versace.

6. Priyanka Chopra in lavendel Vivienne Westwood.

7. Mother of the bride, Doria Ragland in custom Oscar de la Renta.

8. Abigail Spencer in navy polka dot Alessandra Rich

9. Carey Mulligan in floral Erdem.

10. Meghan Markle, Duchess of Sussex, in custom Givenchy.


Your image consultant with an eye for detail


FAQ at I on Image

You have questions, I have answers. Welcome to FAQ at I on Image!

1.Who is your typical client?

My typical client appreciates that your image is a powerful form of self-expression and has great impact on how you feel about yourself. They lead busy and versatile lives and want to dedicate time for their friends, families and personal development. They value self-care and are eager to invest in services that make their lives easier.

2. How do the online sessions work?

On popular demand I on Image offers now also online sessions via Skype, WhatsApp or regular call for a lower hourly rate. This option is ideal for those who prefer to have the consulting from the comfort of their own home or office. Online personal shopping has become increasingly popular due to the conveniency of the webshops being open 24/7. Please note that the items and the delivery cost need to be either pre-paid on I on Image’s account of paid by yourself upon checkout. I can arrange fitting sessions at your location and returns on your behalf but those will be charged at regular hourly rate as they involve travel, parking etc.

You can learn more about what is happening during each of I on Image’s services here.
3. Is there a minimum number of hours per appointment?

Yes. I on Image has a 2 hour booking minimum. The optimal duration of one appointment is somewhere between 2-4h. Anything more on one go starts to get quite intense and of course I don’t want to  exhaust you. We can always book a second session on another day. Rome was not built in a day and the same applies to your image. Your booked services will be invoiced after the session and they are calculated in half hour increments. If your session lasts only 1.5h you will still be invoiced for 2h. You can also pay by iZettle if you mention it in advance, make a prepayment on I on Image’s account or pay by cash. A copy of an invoice will always be provided for your records.

4. Do you make BEFORE and AFTER pictures?

Only if you want me to. Most of my clients are uncomfortable having their pictures on the internet, especially the before pictures, and I hated the idea of trying to convince them to do it. Many of my clients prefer anonymity and confidentiality and I want to fully respect that wish. Also everyone has their own unique style that reflects their one-of-a-kind personality. As a professional I understand how to make you shine and look like the best version of you without the need to copy something that is not speaking volumes on you.


5. Is there a minimum budget for your clients?

No. I work with all budgets and all brands from Primark to Prada. It’s still wise to plan a bit ahead and give the topic some thought to avoid overspending and buyer’s remorse.

6. How do you determine which shops to take a client?

Having worked in fashion retail myself I am quite picky about where I take my clients. I always want to offer an inspiring and pleasant experience for you and to be able to do that I weigh the following aspects:

  • Your wishes: This is where it all starts!
  • Location: I consider distances between shops so that your time is not unnecessarily wasted on travel
  • Shop staff: This is self-explanatory. They just need to be good.
  • Shop selection: I follow my favorite shops actively so I know when it’s the best time to visit them.
  • Shop’s overall experience: I love shops that look nice and display their items well. Clean fitting rooms are a must and big plus if they serve drinks, offer tailoring services and home delivery.


7. What if I hate shopping?

Majority of my clients find shopping a daunting task and some will exclusively shop online with me for this very reason. Some of my clients have told me that after shopping with me they actually enjoyed shopping because they enjoyed the end results so much. However some will always hate shopping and I fully accept it as long as you agree to try the things on.

8. But what if I love shopping?

I just love shopping with clients who enjoy it as much as I do! Some of my clients who love shopping don’t always know how to pick the best pieces for themselves so hiring me enhances their shopping experience and overall look. Some of my clients just love to have someone shop with them and sometimes they are shopping for an event or a job so important that having a professional with them makes them feel more secure and satisfied about their choices.

Hear it from my amazing clients here.
Claim the ownership of your image today and book your appointment here.


Your image consultant with an eye for detail

All I want for Christmas… Red Dress Edition

Your personal shopper, I on Image, has shopped for you online for 5 wearable red dresses with sleeves -that you can also eat in. All items are available on Zalando.


  1. If you are looking for the ultimate classic red Christmas dress…

Closet at Zalando


2. If you are planning to wear it later to the office…


Hobbs at Zalando


3. If you spent all your money on taxis…


Wallis at Zalando


4. If you are plus size…


Frank Lyman at Zalando


5. If you are pregnant or nursing…


Boob at Zalando


Wear your red dress with a sophisticated sparkly flat with a delicate ankle strap and a full-on bling statement necklace. Finish with a classic red lip and manicure.


Happy holiday parties everyone!

Your image consultant with an eye for detail

Going green

This autumn I find myself drawn to all things that are green. I associate the colour green strongly with nature: for me it’s the colour of tranquility, freshness, growth and fertility. Green makes me think of safety and it’s also commonly associated with money. It’s a delightfully fresh looking colour that to my excitement makes a return in fashion every few years.

With green it’s important to choose the right shade for your skin tone to avoid looking sick -or envious- but there is a shade for everyone. My personal favorites are bottle green and olive green. I also love fresh grass green and luxurious shades of emerald and jade. Green looks great with our trusted neutrals black and denim, and I am also giving you the green light to wear it with your winter whites (see what I did there).

I have created you these five green looks to wear this season in the office. Hope you like them as much as I do. Let’s celebrate the positive power of green! I have also pinned them all on my Pinterest board: https://nl.pinterest.com/IonImage/i-on-image-working-wardrobe/styled-by-i-on-image-aw2016/so go ahead and pin them on your own style board for your inspiration.

Did you like these looks? As mentioned earlier, each one of them can be ordered through StyleFruits.nl by clicking each photo. If you don’t feel like shopping on your own, please don’t hesitate to get in contact with me. Along my image consulting services I offer personal shopping service -live and online. Shopping with an expert saves you time and money, also it saves you from having a headache trawling around the shops alone. You can book your personal shopping session here on my webpage or you can send me an email to reserve your spot in style!


Enjoy the rest of the week!

Your image consultant with an eye for detail

Back to Work -AW16 with I on Image

Book your stylish session by filling in the form at the bottom of this page or by email ionimage@gmail.com

Book your stylish session by filling in the form at the bottom of this page or by email ionimage@gmail.com

There is something magical about autumn: The crisp morning air, darker nights, colourful foliage… and fashion. It’s my favorite time of the year and I always feel myself coming back to life after the long lazy summer days. I love dressing myself darker shades because they look infinitely more chic than the juicy summer tones that often make people look like they are trying too hard or are simply living in a coconut scented fantasy. Wrap me up in cool grey, stylish navy, earthy brown, buttery beige, powdery muted pastels and edgy black instead.

I am wild about combining different textures for interesting looks, for example crisp cotton with tweed or silk with leather, that are both my signature styles. There is also something very comforting about being more covered and this hasn’t got so much to do with age. I already fell for fall fashion when I was a teenager. Every September I am most delighted about the opportunity to start wearing my safety blanket -black opaque tights- again after months of running around with my lily white varicose-vein-ridden legs on display.

My unconditional love for autumn reached it’s current height when I worked in retail where autumn was a very important season. People tend to invest more in their autumn wardrobes because it’s mostly work wear and has a longer life span than summer fashion has. And when they are going to invest more they want to be sure that they are buying the right things. This was, and still is, a wonderful challenge for me and even now as my own boss when buying for summer I am already thinking how the item could translate into fall or even spring. This way my clients get more for their money and that is a wonderful thing!

In the coming weeks I on Image will be posting under theme: Back to Work. There will be new looks for you to shop or pin, great advice to boost your image and a top secret discount code (spoiler alert: it will make you the most stylish person in the office). Stay tuned and make sure to follow my daily updates on I on Image’s Facebook page. Book your image consulting session already now as I will be very busy in September and October. You can either fill in the form at the bottom of this page or email me at ionimage@gmail.com.

This will be an amazing autumn, I can feel it!

Your image consultant with an eye for detail

Summer special 2016: I on Image -En Vacance

Here comes I on Image holiday special for summer 2016! I know you have earned your stylish break so let’s make it a breeze for you. I have created a bunch of summer styles for you to steal.
I love these shades of coral and turquoise that take me immediately far far away on a pristine beach where the days are long and lazy. A wide brimmed sunhat and stylish sunglasses are an absolute must. I get headaches so easily in the sun, and who has time for that on a holiday. Flat sandals give your toes a break and matching accessories finish your look. I also always love to have a new summer scent that sets the mood for the whole season. I got mine already in May!

I hope you love these outfits as much as I do. You can find them all -AND MORE- on my Pinterest board: https://nl.pinterest.com/IonImage/i-on-image-en-vacance/styled-by-i-on-image-summer-2016/ Go ahead and pin them on your own style board! Then it’s time to sit back and just look good. Okay reading a nice book or having a cocktail with a colourful umbrella are pretty good alternatives too!

Packing is definitely my least favorite part of the holiday but with the help of professional organizers Melissa Curran Kalker of Sorted by Melissa and Susanne Gaspar of The Space Woman it feels like a walk in the park http://ionimage.nl/i-on-image-asks-the-experts-packing-for-holiday/

Activate your out office message and don’t skimp on sunscreen.
Have a lovely summer time!


I on Image founder and image consultant with an eye for detail


P.S. Don’t forget to follow me on Facebook for daily summery updates!


I on Image is in love with Inna-Store dresses

On one of those rainy January days I drove to Rotterdam to see Inna Tetiyevska of Inna-Store to learn more about her beautiful feminine dresses. My day was immediately brightened up by listening to the Ukrainian designer’s vision on the modern working woman’s business wear. Inna has been drawing and sketching her whole life but she ended up studying linguistics. She moved to the Netherlands with her husband and had a child. Lucky for us dress-loving ladies, her true calling was too strong to resist and so she went and launched her first collection carrying her own name in spring 2014.

All Inna fabrics come from The Netherlands and since recently they are also sewn in a small atelier in Rotterdam. I am a huge fan of local produce and in my opinion clothes shouldn’t be an exception. We have been buying clothes from cheap sweat shops for too long and I see a shift in my clients’ and fans’ mindset. For Inna it’s all about comfort and quality. She loves to dress up a modern business woman in her effortless chic dresses.

“If you feel nice inside, you’ll look good on the outside” -Inna’s dress philosophy

Of course, I had to try them on. The dresses come in 7 flattering colours (black, beige, grey, red, blue, purple and lilac) and they are tailored to fit 3 different body shapes: Rectangle, pear and hourglass. The sizes were true: I am a size 38 pear and 38 pear was perfect on me. The fabric is very comfortable, low maintenance polyester-viscose-spandex blend that you can wash yourself and it requires minimal ironing. As a mother of two energetic boys I can’t possibly bear the thought of taking items to dry-cleaners all the time. Also it was very refreshing to try on a designer dress that doesn’t cost an arm and leg!

Inna-dresses from left to right: Emmy in black, Dora in blue and Anna in purple

I am wearing Inna-dresses for pear body shape from left to right: Emmy in black, Dora in blue and Anna in purple

For Inna her dresses are in continuous progress. She is dreaming of adding sleeves (we both love the ultra-flattering 3/4 sleeve length) to them, matching jackets, wider size range, maybe even expanding the collection with a few tasteful separates… I started immediately begging for the perfect wrap blouse, I am hopeless like that!

To order: www.inna-store.com

I on Image founder and image consultant with an eye for detail



I on Image at work -Creating ageless and timeless looks

This great Guardian article by Alyson Walsh of inspirational style blog That’s not my age from last week made good fashion resolutions for grownups.

“…beyond a certain age, style becomes personal. The urge to buy into every trend subsides and it’s all about finding an individual look; one that’s timeless and ageless and works for you.”


These are basically the same style dilemmas my clients battle with. I do my very best every day to help my clients find their own style that tells their story. I often get asked how. This is how I roll at I on Image.

Photo credits Rudi Wells at www.rudiwells.com

Photo credits Rudi Wells at www.rudiwells.com

First I dive inside your wardrobe. I build strong looks from the items you already have. I take a critical look at each piece. Some may have to go, some will be replaced. I hang your complete outfits from Monday to Friday in your closet for fast and easy mornings. Often there are more than 5 outfits. And even more often the clients get inspired and creative along the process! Every outfit is documented and we take photos. Getting a sudden invitation will never be a fashion dilemma for you again. Your personal style journal will always have an answer for you.

Then we make a shopping list to fill in the gaps in your style narrative. I take in consideration your existing wardrobe, body shape, colours, budget and other special wishes. Many clients are surprised how short the list can be. My last client really needed just a perfect black jacket and a couple of shirts to replace the old ones.

Finally we hit the shops. Some clients like to shop on their own when they know what they are looking for. I am happy to shop with those who prefer gentle guidance. I know brands, materials, current trends and styles that will flatter you forever. Some customers feel confident enough to shop alone after a few rounds, some love the service so much that they don’t want to shop alone ever again.

I enjoy the most to see the glow of confidence and excitement on my client’s face when they try on an outfit or an item of clothing that speaks volumes on them. It belongs to their story and they know it.

“As Iris Apfel says, in life and in fashion: “It’s good to maintain a sense of wonder.”

Book your own personal shopping session by filling in the form below this post or drop me an email to ionimage@gmail.com. I am looking forward to working with you!


Photo credits Blake Bronstad at Stocksnap.io

Wishing you a stylish rest of the week!

I on Image founder and image consultant with an eye for detail