How to build your personal brand on LinkedIn?

image consultant, executive presence, first impressions, personal branding

Photo credits RawPixel.com at Stocksnap.io

 

I had the pleasure to interview LinkedIn expert Petra Fisher of Petra Fisher Consulting about building a powerful personal brand on LinkedIn. She is an international LinkedIn trainer, consultant and public speaker of Dutch-Australian origin. Her popular no-nonsense method helps you to create a LinkedIn presence that naturally attracts your tribe. The thought of being successful by just being yourself appealed to me so I went investigating further.

 

Scroll down straight to the interview or read first a bit about how we met and clicked, pun intended

 

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Field Notes About Ageism

Ageism means stereotyping and discriminating against individuals or groups on the basis of their age. Recent studies in the US and in UK show that especially women are facing persistent age discrimination at the workplace as they get older.

image consultant, executive presence, first impressions, personal branding, Amsterdam, personal shopper, personal stylist, wardrobe stylist amsterdam

Photo credits RawPixel.com at Stocksnap.io

 

A wonderful line of spectacular women who I am proud to call my friends are turning 40 this year, and it feels impossible to imagine that our beautiful mischievous gang is approaching a point in life where we are no longer considered valuable, desirable or worth investing in.  Continue reading

How to Make a Great First Impression

I find the whole science of first impressions so fascinating. When a person meets you for the first time their brain makes several snap decisions about you in just 7 seconds. Actually it takes only a tenth of a second to decide if the person is trustworthy but as long as 30 seconds to make judgements of a persons attractiveness and intelligence.

However a myriad of other decisions are made within 7 seconds, such as judgements about your age, competence, education level, lifestyle, income, social class, to mention a few.

Latest studies have shown that we can work our way out of a bad first impression but, as it is with so many other things, it takes a lot more energy and time than just to make it right the first time.

I made this collection of tips that will help you take your personal brand on a next level that exudes confidence and professionalism.

image consultant, executive presence, first impressions, personal branding, AmsterdamExecutive presence First Impressions I on Image

Photo credits RawPixel.com at Stocksnap.io

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Your Personal Image Is Everything PART 3/3: Digital Presence

This 3-part image consulting blog series inspects your personal image from 3 different angles: Your communication, your appearance and your digital presence. In the third part we look at the significance of your digital presence as a part of your personal image in an ever growing world of social media.

 

image consultant, executive presence, first impressions, personal branding, Amsterdam, personal shopper, personal stylist, wardrobe stylist amsterdam

Photo credits RawPixel.com at Stocksnap.io

 

Have you ever looked at someone’s social media profile and did not have a clue what their personal brand was all about? Or disliked them immediately? Or thought that they are not authentic?

You can roughly divide the most annoying social media profiles in two extremes: They are either a mishmash of awkwardly public glimpses to their private lives, serial shares and likes of articles from non-reputable sources and a myriad of questionable associations, or eerily silent or abandoned profiles without anything tangible to hold on to. Frustrating and confusing, isn’t it?

Nowadays your personal brand is only as strong as your digital presence and it’s a fact of life that cannot be overlooked.

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Your Personal Image Is Everything PART 2/3: Appearance

This 3-part image consulting blog series inspects your personal image from 3 different angles: Your communication, your appearance and your digital presence. In the second part we look at your appearance as the most visible part of your personal image.

 

image consultant, executive presence, first impressions, personal branding, Amsterdam, personal shopper, personal stylist, wardrobe stylist amsterdam

Photo credits RawPixel.com at Stocksnap.io

 

Fashion designer, stylist and editor-in-chief Rachel Zoe said:

“Style is a way to say who you are without having to speak.”

This resonated strongly with me as it captures perfectly the essence of the importance of your personal image.

People sum you up in seconds and sometimes they already have an opinion about you before you have even uttered a word. It doesn’t sound very fair, does it, but it’s important to remember that you have full control of your image. Continue reading