Girl, You’re a Super Star

Spring is in the air! It’s time to update your wardrobe to the new season and lighten up in general. Stylist Jenni Ryynänen of I on Image is adding a splash of optimistic yellow in your look and combining it with easy-going denim for an effortless cool girl-next-door-look. Forget about complicated pieces and high-maintenance. Our March fashion edit is dedicated to fabulous, fun and fierce women who do things their way, are kind and compassionate, yet brave and righteous. They go a mile for a friend in need but respect their boundaries and know when to walk away. They are forever curious, passionate and inspiring. May we be them, may we raise them!

Monique Magazine March 2018 Edition

 

  1. Victoria by Victoria Beckham wool sweater. Combine with classic blue denim and a comfy platform sneaker or spice up your classic tailoring with this springy shade. It may look sunny out there but, I tell you, it’s actually still freezing cold so a warm sweater will be a staple for at least two more months, if not longer.
  2. Dolce & Gabbana round golden sunglasses with colourful crystals. I am always a fan of extravaganza and over-the-top maximalism. With these you can keep the rest of the outfit simple or just forget about all the rules and go full-on bling. Just because you can.
  3. Stella McCartney denim jacket with distressed stars. A good denim jacket is an investment with a high return. It goes with pretty much everything and tends to age very well. I bought my previous one in Berlin in year 2000 and only now it’s starting to fall apart. Talking about price per wear ratio!
  4. See by Chloé denim skirt with scalloped and frayed hemline. A denim skirt is the cool girl’s way to transition from trousers to skirts. The A-line makes it easy to wear for most body shapes and I love the retro style front buttoning. Pair with a chunky platform or a sleek sneaker.
  5. See by Chloé ruffled high-neck silk dress. Nothing quite says spring than a boho-chic tiered dress in a breezy fabric and a sunny colour. Toughen up the romantic look with a denim jacket and a shoe that you can take the world in. Add sunnies and an vintage inspired crossbody bag.
  6. Baum und Pferdgarten joggers with side stripes and buttons. A chic jogger sounded impossible on a paper a few years ago but it proved to be a hot item that isn’t going to leave the scene anytime soon. As stated in my January edit (https://moniquemagazine.com/clean-slate/), athleisure will remain a global megatrend in 2018 and for a good reason. There are not many items that can accommodate looking streamlined yet relaxed in one look. Combine yours with a denim jacket and a pair of sneakers. Heels give an amazing contrast to a sporty look.
  7. Stella McCartney Elyse denim platform brogues. For every person who has ever suspected if eco-friendly or vegan shoes can really be cool I have presented exhibit A: every shoe Stella McCartney has ever designed. Loving the raw denim combined with cork and the cut-outs, not to mention the playful polka dots. Wear with mini, midi or cropped.
  8. See by Chloé Hana small crossbody bag in a spicy yellow hue. A true classic for it’s bohemian details and laid-back saddle shape.
  9. Kenzo Move sneaker. Kenzo’s signature tiger roars in these vintage style sneakers. Combine with anything that would otherwise look too conventional or trying too hard. These shoes will take you to places!

 

STOCKISTS AND PHOTO CREDITS (direct link above on each item):

Baum und Pferdgarten

Dolce & Gabbana

Kenzo

See by Chloé

Stella McCartney

Victoria Victoria Beckham

All at De Bijenkorf www.debijenkorf.nl

 

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This story was originally published in Monique Magazine March 2018 Edition.

Happy International Women’s Day 2018

I believe in women and want to arm them with a strong personal image and a recognizable personal brand that will give them more visibility and  better opportunities. A big part of my job is to help building confidence, saying you can do it and allowing people to see themselves as a capable and talented professional and not just someone who happened to pass by at the right moment. The right personal style comes only after a strong self-image has been defined and implemented. Education, motivation and confidence are huge factors but what else can be done to gain gender equality? I went to study some data.

World Economic Forum’s  Global Gender Gap Report measures gender equality by bench marking 144 countries regarding their progress on gender parity. It concentrates on four main themes: Economic Participation and Opportunity, Educational Attainment, Health and Survival, and Political Empowerment. In addition the 2017 edition shows also “data around the dynamics of gender gaps across industry talent pools and occupations“. I found this part particularly interesting and hope that will be included in the future. However reading the report didn’t make me particularly happy because despite the small victories the overall findings were disappointing.

Despite the efforts to close the gender gap for good, I read that the gap is actually widening and that the progress is going backwards. It was estimated that with the current rate of progress it will take 170 years to close the gap but the 2017 report from November 2017 found that it will take 217 years to close the gap. It means that the current measures taken are not strong enough and a lot of work still needs to be done. Women are still missing out on opportunities and overlooked during promotion discussions. To me it feels like waste of valuable resources and talent.

The findings tell that the key to closing the gender gap in the workforce is to hire more women. When women participate and go after leadership roles in the workforce all women profit: More women are then hired at all levels throughout the organizations and fields of speciality. That is why it is important to support a steady increase of the proportion of women in leadership. Is your organization doing enough on this front? Are you doing enough to promote women? What else could you or your organization do to put more women in leadership positions and accelerate positive change?

I am a one woman shop but in my work I see a lot of women. They come in many shapes, sizes, nationalities. They are unique, talented, ambitious, self-aware, curious. On March 8th the world is celebrating International Women’s Day and I am joining in celebrating all the women in the world, but there is a special place in my heart reserved for my wonderful female clients. Here at I on Image I am celebrating milestones both big and small. I love when my clients are reaching the stars and living their dreams.

This year’s International Women’s Day’s theme is Press for Progress and encouraged by the inspiring theme I wanted to take a pledge to live by. Mine is closely related to my work and resonates strongly with my business values:

I will forge positive visibility of women

 

IWD2018-pressforprogress

I made that card on International Women’s Day’s website. Join the movement and make your own here. Take a pledge and share it with me. I would love to see the variety and how everyone’s pledges tie to their values and their work. You can mail me at ionimage@gmail.com or tag me in social media.

Happy International Women’s Day 2018!

Let’s make together a positive difference for women!

-Jenni
Your image consultant with an eye for detail