I on Image and Inna-Store proudly present

Here at I on Image I have been picking up working again after summer holidays. In my last blog post I was writing about my die-hard love for autumn fashion and promised a lot of great things that my readers can benefit of.

“There will be new looks for you to shop or pin, great advice to boost your image and a top secret discount code (spoiler alert: it will make you the most stylish person in the office).”

I got a lot of positive feedback about the lilac dress that I wore at SPARK 2016 and I can only agree that is was fabulous! It was an Inna-Store “Dora” dress for pear shape and I could not be happier to have the wonderful opportunity to restart my public speaking engines in a dress that exuded confidence. You can read more about this memorable event on my blog post from July. I was delighted to wear something that was locally designed by another busy business woman, Inna Tetiyevska, who as a mother and an everyday aesthetic understood my needs completely.

“I want a gorgeous dress that I can just pick from the hanger, throw it on and run out to do my job, without having to think about it again the whole day.”

What I need -read: demand- from a work dress is that is has to be stunning . I want to stand out from the crowd and be remembered for the right reasons. It also has to be low maintenance. I hate ironing and who has the time for it anyway. Having your dress wrinkle already during your commute is a drama. I want to photograph well even late in the afternoon or even in the evening on an after-work event, and that sets high expectations to the dress material. Same goes for the dry-cleaning which makes me move right away on to another dress that can be machine washed. I always say that work clothes need to work for you, not the other way around, and thinking about maintenance is a crucial point when choosing the right dress. I want a gorgeous dress that I can just pick from the hanger, throw it on and run out to do my job, without having to think about it again the whole day.

With professional organizers Susanne Gaspar of The Space Woman and Melissa Curran Kalker of @sortedbymelissa at #SPARK2016

A photo posted by I on Image -Image Consulting (@i_on_image) on

Inna managed to tick all the boxes so I went and ordered mine -and I am already planning to go for a second one, possibly “Anna” again cut to fit my pear shape. The dresses come in 7 flattering colours (black, beige, grey, red, blue, purple and lilac) and they are tailored to fit 3 different body shapes: Rectangle, pear and hourglass. You can choose between a standard fit and a custom fit that is stunning bespoke creation that is made-to-measure so that your dress will fit like a glove and flatters your best features. You can read more about the dresses and the designer on my blog post from March.

Time has come to reveal the discount code that I on Image proudly presents with our partner Inna-Store! You get a 5% discount on your new stylish work dress at Inna-Store by using discount code IONIMAGE. Hope you will love your dress as much as I love mine. Enjoy!

Get a 5% discount on your dream dress at www.inna-store.com by using code IONIMAGE

Get a 5% discount on your dream dress at www.inna-store.com by using code IONIMAGE

Life suddenly got a lot more stylish!

-Jenni
Your image consultant with an eye for detail

 

 

I on Image is in love with Inna-Store dresses

On one of those rainy January days I drove to Rotterdam to see Inna Tetiyevska of Inna-Store to learn more about her beautiful feminine dresses. My day was immediately brightened up by listening to the Ukrainian designer’s vision on the modern working woman’s business wear. Inna has been drawing and sketching her whole life but she ended up studying linguistics. She moved to the Netherlands with her husband and had a child. Lucky for us dress-loving ladies, her true calling was too strong to resist and so she went and launched her first collection carrying her own name in spring 2014.

All Inna fabrics come from The Netherlands and since recently they are also sewn in a small atelier in Rotterdam. I am a huge fan of local produce and in my opinion clothes shouldn’t be an exception. We have been buying clothes from cheap sweat shops for too long and I see a shift in my clients’ and fans’ mindset. For Inna it’s all about comfort and quality. She loves to dress up a modern business woman in her effortless chic dresses.

“If you feel nice inside, you’ll look good on the outside” -Inna’s dress philosophy

Of course, I had to try them on. The dresses come in 7 flattering colours (black, beige, grey, red, blue, purple and lilac) and they are tailored to fit 3 different body shapes: Rectangle, pear and hourglass. The sizes were true: I am a size 38 pear and 38 pear was perfect on me. The fabric is very comfortable, low maintenance polyester-viscose-spandex blend that you can wash yourself and it requires minimal ironing. As a mother of two energetic boys I can’t possibly bear the thought of taking items to dry-cleaners all the time. Also it was very refreshing to try on a designer dress that doesn’t cost an arm and leg!

Inna-dresses from left to right: Emmy in black, Dora in blue and Anna in purple

I am wearing Inna-dresses for pear body shape from left to right: Emmy in black, Dora in blue and Anna in purple

For Inna her dresses are in continuous progress. She is dreaming of adding sleeves (we both love the ultra-flattering 3/4 sleeve length) to them, matching jackets, wider size range, maybe even expanding the collection with a few tasteful separates… I started immediately begging for the perfect wrap blouse, I am hopeless like that!

To order: www.inna-store.com

-Jenni
I on Image founder and image consultant with an eye for detail