In the end of November I had the pleasure to visit Mineralissima showroom and factory in Hoofddorp. I was welcomed by the founder of the company Finnish Kati van Riet who showed me around and told me her story as a beauty entrepreneur.
Photo credits: Roberto Nickson at Stocksnap.io
Story of Mineralissima
She fell in love with mineral makeup in the US after noticing how well it suited her extremely sensitive skin. Returning from US she realized there was nothing similar available in The Netherlands and so she decided to start her own mineral makeup line Mineralissima in 2008. The business was first operating in her living room and eventually grew to cover wholesale along her popular web shop.
She now has a few employees who make the products and ship the orders. The products are sold all over the Europe and her Facebook page Friends of Mineralissima has almost 7000 likes. Today all Mineralissima products are vegan and all ingredients are sourced from certified EU sources. All ingredients are also certified for not being tested on animals.
New Mineralissima must-haves
Kati showed me proudly her newly launched pressed mineral makeup products: foundations, blushes and eye shadows. I was very excited to get to try the next addition to her mineral makeup family: 2 shades of eye liner pencils, 4 shades of lip liners and 3 shades of brow pencils. The pencils will be launched before Christmas and being tiny they of course make fantastic stocking fillers.
Mineralissima Product Review
These were the products I tested. Clockwise from left: Pressed mineral blush in Beautifully Bare, pressed mineral foundation in Nellie, pressed mineral eye shadow in Vanilla Latte, mineral eye liner (coming soon!) and mineral lip liner (coming soon!)
1.Pressed mineral blush in Beautifully Bare
This blusher has an amazing amount of pigment so don’t be fooled by this paler than pale looking shade. I first mixed it up with one of the foundations. I love a pale a blusher as I tend to apply it always too generously and end up looking like an extra from Moulin Rouge the movie. This one gave my cheeks my desired fresh looking flush without being too obvious. A big plus for it not having any glitter in it as I can’t stand any glitz in my daytime blusher. All in all a beautiful everyday basic for pale blondes. Brunettes will look amazing in the darker shades.
2. Pressed mineral foundation in Nellie
Finding a foundation that stays put all day long is a real challenge for me and I am a little obsessed about this topic. I loved Mineralissima loose mineral foundation (shade 2.0 for the winter and shade 2.75 for the summer) but the pressed version is thicker and stays on for longer. Go easy on the first layer to avoid looking cakey. You can then add another layer or two on areas that need more coverage. I also applied it gently under my eyes to cover the obvious signs of fatique. After the test I decided that maybe shade Nellie is a bit too dark for my pale December face so I onboarded a lighter shade Amelie. In the spring I will start mixing the two of them together until I have a bit of colour again. I always advice buying two shades of your favorite foundation and mix your own customized shade with the brush.
3. Pressed mineral eye shadow in Vanilla Latte
This eye shadow has a beautiful rich texture and an elegant subtle sheen to it. A shade like this is a great everyday basic that combines well with the darker shades of the series. It has an incredible amount of pigment and competes in the same series with way more expensive products. A must-have in every beauty bag for all eye colours.
4. Mineral eye liner in black
This is a wonderfully soft and creamy eye liner pencil that glides on easily for a defined gaze. It stayed neat for the whole day when used together with pressed mineral eye shadow mentioned above and pressed mineral foundation mentioned above as a base. I like multipurpose items and was delighted to hear that this pencil can also be used on the inner rims of your eyes for a sexy holiday party look. If you really want to make your eyes pop then also rim the upper inner rims of your eyes. It’s tricky but worth the effort. Makeup artists swear by this trick and no professional smoky eye is made without this addition. Get practicing your steady hand now.
5. Mineral lip liner
This lip liner pencil has the same beautiful soft and creamy texture as the eye liner pencil above. I had forgotten this 90’s beauty essential for years and only started wearing a lip liner again after this summer inspired by Victoria Beckham who apparently swears by it. I bought recently many that were either too dry or too hard. I want my lip liner to be so soft that you could also colour the rest of your lips with it for amazing staying power. This definitely gets my vote!
I on Image testing Mineralissima IRL
Next steps for mineralissima
At the moment Kati is dreaming about a scrumptious mineral lipstick collection. She has been browsing for a lipstick press to be able to add this beauty essential in her collection that will be launched in 2017. I can’t wait to get to try them on! I am very much looking forward to see the brand new Mineralissima showroom opening in 2017.
GIFT IDEA: They also do gift vouchers that are always a hit among makeup lovers. Tip your secret Santa off by sharing this article or leaving it casually in plain sight.
Life just suddenly got more beautiful!
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