Going green

This autumn I find myself drawn to all things that are green. I associate the colour green strongly with nature: for me it’s the colour of tranquility, freshness, growth and fertility. Green makes me think of safety and it’s also commonly associated with money. It’s a delightfully fresh looking colour that to my excitement makes a return in fashion every few years.

With green it’s important to choose the right shade for your skin tone to avoid looking sick -or envious- but there is a shade for everyone. My personal favorites are bottle green and olive green. I also love fresh grass green and luxurious shades of emerald and jade. Green looks great with our trusted neutrals black and denim, and I am also giving you the green light to wear it with your winter whites (see what I did there).

I have created you these five green looks to wear this season in the office. Hope you like them as much as I do. Let’s celebrate the positive power of green! I have also pinned them all on my Pinterest board: https://nl.pinterest.com/IonImage/i-on-image-working-wardrobe/styled-by-i-on-image-aw2016/so go ahead and pin them on your own style board for your inspiration.

Did you like these looks? As mentioned earlier, each one of them can be ordered through StyleFruits.nl by clicking each photo. If you don’t feel like shopping on your own, please don’t hesitate to get in contact with me. Along my image consulting services I offer personal shopping service -live and online. Shopping with an expert saves you time and money, also it saves you from having a headache trawling around the shops alone. You can book your personal shopping session here on my webpage or you can send me an email to reserve your spot in style!


Enjoy the rest of the week!

Your image consultant with an eye for detail

Summer special 2016: I on Image -En Vacance

Here comes I on Image holiday special for summer 2016! I know you have earned your stylish break so let’s make it a breeze for you. I have created a bunch of summer styles for you to steal.
I love these shades of coral and turquoise that take me immediately far far away on a pristine beach where the days are long and lazy. A wide brimmed sunhat and stylish sunglasses are an absolute must. I get headaches so easily in the sun, and who has time for that on a holiday. Flat sandals give your toes a break and matching accessories finish your look. I also always love to have a new summer scent that sets the mood for the whole season. I got mine already in May!

I hope you love these outfits as much as I do. You can find them all -AND MORE- on my Pinterest board: https://nl.pinterest.com/IonImage/i-on-image-en-vacance/styled-by-i-on-image-summer-2016/ Go ahead and pin them on your own style board! Then it’s time to sit back and just look good. Okay reading a nice book or having a cocktail with a colourful umbrella are pretty good alternatives too!

Packing is definitely my least favorite part of the holiday but with the help of professional organizers Melissa Curran Kalker of Sorted by Melissa and Susanne Gaspar of The Space Woman it feels like a walk in the park http://ionimage.nl/i-on-image-asks-the-experts-packing-for-holiday/

Activate your out office message and don’t skimp on sunscreen.
Have a lovely summer time!


I on Image founder and image consultant with an eye for detail


P.S. Don’t forget to follow me on Facebook for daily summery updates!


‘Tis the season to be jolly!

The festive season is here again, and despite it being mainly fun and games, the question is already out there:

What on earth are we going to wear?

To make your life easier and save your valuable time I have created a selection of fabulous party looks for you to steal! I was inspired by textures: lace, embellishments, sequins, embroidery… all beautiful things that have a little vintage feel about them. And this December I simply can’t resist a little fake fur jacket! I have pinned all these Christmas party looks -and more- on my Pinterest board “I on Image loves to party” so you can pin them on your own style board and share with your friends.

So go ahead and pour yourself a warm glass of red (a few wine suggestions on my earlier blog More wine? I on Image tastes wines with Sanna Pöyry) sit back and enjoy this virtual shopping tour. ‘Tis the season to spend time with your family and friends, not stressing out in shops! If you prefer to shop with a professional personal shopper, please don’t hesitate to get in contact with me. Along my image consulting services I offer personal shopping service -live and online.

Enjoy the most wonderful time of the year in style!

I on Image founder and image consultant with an eye for detail

In the navy

I on Image is in love with navy blue for several seasons now. It’s a universally flattering colour and one of the best shades to choose in your working wardrobe. It’s very chic and elegant and most certainly less severe than black. Gone are the days of boring uniform-like pantsuits that are diplomatic in a sense that they look good on no one. This season navy is sleek, sexy, modern and it works for both day and night time.

I have created you five navy looks to wear this season in the office. I have combined navy with beige, grey, bordeaux and even black. Yes that is allowed in 2015. Hope you like them as much as I do!

Did you like these looks? If you don’t feel like shopping on your own, please don’t hesitate to get in contact with me. Along my image consulting services I offer personal shopping service -live and online. Shopping with an expert saves you time and money, also it saves you from having a headache trawling around the shops alone. You can book your personal shopping session on my webpage or you can send me an email to reserve your spot in style!

I have also pinned them all on my Pinterest board https://nl.pinterest.com/IonImage/i-on-image-working-wardrobe/styled-by-i-on-image-aw2015/ so you can pin them on your own style board.

Enjoy your new stylish week in sleek and chic navy!

I on Image founder and image consultant with an eye for detail

More wine? I on Image tastes wines with Sanna Pöyry

It’s Friday and let’s just admit it : we all could use a glass of wine by now!

Luxurious and deep shades of red wine are huge this season and very appropriate for the office. Rich bordeaux is a very powerful colour, but it’s less aggressive than scarlet red, and it suits most colour types. It combines well with black, grey, white, cream and even pale pink.

I have created you four wine-hued looks to wear this season in the office. All looks can be pinned to your own style board here: https://nl.pinterest.com/IonImage/i-on-image-working-wardrobe/styled-by-i-on-image-aw2015/

Whether you are heading to the local hot spot with the colleagues or curling up inside a warm blanket at home, there is certainly something magical about a good glass of red wine on a crisp autumn evening. Wine educator Sanna Pöyry from Studio Bronx has chosen I on Image fans four amazing red wines to match each look. I have known Sanna since forever and I just love her joie de vivre. She is adventurous and passionate about wine and with her I have tasted some of the best wines I have ever tasted in my life. Here her impeccable taste in wine meets my passion for fashion. Santé!


Goes well with a Cabernet Sauvignon: Miguel Torres Manso de Velasco, Curico Valley, Chile


Goes well with a Merlot: Château Siaurac Plaisir de Siaurac, Lalande-de-Pomerol, France

Goes well with a wine from Chianti: Isole e Olena Chianti Classico, Chianti, Italy

Goes well with a Pinot Noir: Jean Stodden Spätburgunder Alte Reben Trocken, Ahr, Germany

Enjoy the rest of the week in style!
I on Image founder and image consultant with an eye for detail

LBD for all body shapes

There is no single item in a woman’s wardrobe that is more versatile, more flattering or more chic than The Little Black Dress, aka LBD. Fashion bible Vogue praises this wardrobe classic:

“You can’t go wrong with a little black dress. It’s timeless, yet timely. Hardworking, but just a tiny bit frivolous. It camouflages flaws and showcases assets. It’s almost perfect.” Alexandra Horton

I have created 5 IOI-proof looks for you to wear in the office this season. Technically this one item is all you need to look polished and sophisticated every single day. The key is to find the one that works for your body shape and update is to each season with fresh accessories. Each dress featured in this story can be dressed up or dressed down depending on your accessories. I am crazy about combining nude heels with my LBD but the super chic quilted ballet flat does it for me too.

The 5 most common body shapes are:

  1. Apple
  2. Pear
  3. Rectangular
  4. Hourglass
  5. Inverted triangle

Find your own body shape by simply measuring yourself or look yourself in a full length mirror wearing black top and tights or leggings. This article gives you a full insight about finding your bodyshape http://www.whowhatwear.com/how-to-find-body-shape-calculator/

I always recommend dressing according to your own body shape to my clients. A lot of style advice is based on people having to hide their flaws, rather that embracing what is good about their body. For me this way of thinking is alien because hiding and projecting negative thoughts towards your body has never done anyone any favours. There is a dress for every body shape out there, go and grab yours!

Did you like these looks? I have pinned them all on my Pinterest board https://nl.pinterest.com/IonImage/i-on-image-working-wardrobe/lbd-for-all-body-shapes/ so you can pin them on your own style board.

Happy shopping and happy pinning!

I on Image founder and image consultant with an eye for detail








No white after Labor Day

US Labor Day was on Monday 7th September 2015 and to many this has been the time to pack away your white clothing. I on Image answers the question that has plagued mankind for decades: Can you wear white after Labor Day? The grand house of American etiquette, The Emily Post Institute in Vermont gives us a historical insight to this style rule:

“Back in Emily’s day—the nineteen 00s, 10s and 20s—the summer season was bracketed by Memorial Day and Labor Day. Society flocked en masse from town house to seaside “cottage” or mountain “cabin” to escape the heat. City clothes were left behind in exchange for lighter, whiter, summer costumes. Come fall and the return to the city, summer clothes were put away and more formal city clothes donned once more. It was an age when there was a dress code for practically every occasion, and the signal to mark the change between summer resort clothes and clothing worn for the rest of the year was encapsulated in the dictum “No white after Labor Day.” And it stuck.”

Fashion bibles Vogue and Harper’s Bazaar declare this rule dead a long time ago and show several gorgeous ways to incorporate white in your autumn and winter wardrobe.

“The age-old adage advising not to wear white after Labor Day has never looked as wrong as it does for Fall 2015.”Steff Yotka for Vogue
“Whoever decided that white was unacceptable after Labor Day clearly never experienced the coziness of an alabaster-colored cashmere knit on a crisp fall day or the luxe feel of buttery leather leggings in the softest shade of cream.” for Harper’s Bazaar

I have created you four wearable white looks to wear this season in the office and beyond. All looks can be pinned from this Pinterest board: https://nl.pinterest.com/IonImage/i-on-image-working-wardrobe/styled-by-i-on-image-aw2015/

Did I convince you to wear white all year round? In case I did, it’s time to stock up on Vanish. Happy shopping and enjoy your well earned weekend!
I on Image founder and image consultant with an eye for detail

Back to Work -SPARK2015 Mini-Makeover

I on Image was a proud sponsor of SPARK2015 and slipped a freebie in the participants’ goody bags.

Jam Workspace tells about the unforgettable day on their page like this:

Jam Workspace, Amsterdam Academy and Amsterdam Mamas teamed up to bring you the first ever SPARK in June 2015. Our three organisations joined together to hold this inaugural conference so that female entrepreneurs could: blaze a trail through our professional network, improve our skill sets and ignite the passion for our businesses. It was a sensational day, filled with 11 fantastic presentations, keynotes and of course wonderful people.”

I promised to create each participant one “Back to work” –look using Style Fruits.nl app. The first looks are ready. Which one is your favorite?

Eleonora -Looking for new basics. This black wrap dress looks brilliant on it’s own but you can also wear it over jeans, open or closed. You can wear a long-sleeved turtle-neck or a simple T-shirt under it. A modern kimono jacket is a brilliant alternative for a blazer that can feel stiff in a creative atmosphere. A lace up ankle boot is very cool but a little bit smarter than a biker boot. I have added chunky silver jewellery with an ethnic vibe and a fun fringed tote.

Emmy -Standing out in peacock colours. This turquoise jersey wrap dress is the perfect choice for inverted triangle body shape. Deep V-neck creates an optical illusion of a narrower upper torso whilst wrap-style creates a nice waistline. 3/4 sleeve is ideal for wearing a chunky statement cuff. I have added a long relaxed blazer in cobalt blue with matching ballerina pump. The teal bucket bag can be worn cross body and the purple infinity scarf completes the outfit.

Lauren -Lasting first impressions. When attending networking events add a little spice to your professional look to ensure you stay in people’s mind. Here I have chosen a tailored blazer dress in deep red that is a classic and easy to wear but very much on trend right now. I have added chunky silver costume jewellery, fun and modern monochrome bucket bag and a black pump with a little unusual cut. The little black blazer is collarless so it sits nicely with this dress.

Leticia -Learning to accessorise. Accessories can set of any outfit and with a creative use of them you can maximize the use of your wardrobe. Here I have spiced up a classic shift in navy with a leopard print pump and trendy rose gold jewellery. For balance I have kept the bag simple in practical tan leather. A little fitted cardigan is a relaxed alternative to a blazer. It is just short enough to show the lovely tie detail of the dress.

Renée -Teaching in style. Summery dresses can work for you all year round when accessorized cleverly. This pretty polka dot tea dress in classic navy looks professional when teamed up with a relaxed wrap blazer. I have toughened the look up a bit with a chunky stacked heel ankle boot in beautiful rough all-round tan leather. The roomy leather tote carries all your notes in style. Sleek watch in rose gold and teardrop studs give the outfit an unexpected glamorous aspect.
























































All the looks are also available on this Pinterest board https://www.pinterest.com/IonImage/back-to-work-spark2015-mini-makeover/ Go ahead and pin them on your own style board!

Your free “Back to Work -SPARK2015 Mini-Makeover” -look is not here yet? Go and claim yours here! The offer runs until 30th September and is available for all SPARK2015 participants.


For Amsterdam area this is the last weekend before the schools start again. Hope yours will be memorable and relaxing!

I on Image founder and image consultant with an eye for detail

I on Image for Amsterdam Mamas

I have been volunteering for Stichting Amsterdam Mamas as an admin for about a year now and it has been an honor to serve this wonderful community. I was delighted when they asked me to collaborate for their Facebook page’s summery fashion special! These looks are created especially for mamas and mamas-to-be by choosing easy pieces suitable for busy daily life of a parent. You see Amsterdam Mamas signature red throughout the board but feel free to replace it with your own signature colour. Go ahead and pins these images on your own style board and go and like them here.

Here you go: I on Image for Amsterdam Mamas summer fashion special! From me to you, with love.

Empire line jersey maxi dress is a great item to have. You can also use it as a skirt if you fold the tube top over your hips. The fabric is nice and soft and it stretches to accommodate your pregnant belly. You might feel more comfortable in flats but for those who long for their heels, I have selected a comfortable wedge heel. The white bag and cardigan look super fresh against red. I could not help myself for adding a little bling to this look but I kept to just one bracelet!

This look takes you from beach to lunch and a little stroll in town. Flaunt your growing belly by wearing just a regular bikini and throw on a crispy white A-line linnen dress when it’s time to go. These comfortable flats offer a bit more support than a flip-flop would do. A sun hat and shades are a must to keep you covered and this boho-inspired roomy beach tote carries all your essentials. Don’t skimp on sunscreen and stay hydrated!

These denim shorts are ideal for sightseeing. They are made of breezy lyocell and have an elastic waist so they feel comfortable with your growing belly. The lacy cotton top is cut wide and you can wear it over your bikini or over your pregnancy camisole. Just buy it one size up. The sneakers keep you grounded and the scarf replaces a cardigan and doubles as a wrap skirt. The hat and sunglasses cover you from the sun and the rucksack is 100% fuss-free way to carry your things.


































Find all styles on this Pinterest board and pin them to your own style board:


Happy summer holiday mamas!

I on Image founder and image consultant with an eye for detail


Working in the heatwave

How to stay cool when the temperature keeps on rising? I on Image brings you 5 office looks that are all +30C proof!

You won’t be seeing my usual greys, blacks and beiges in this edit. This is the perfect season to rock some serious colour and crisp white is my preferred neutral to pair those sunny shades of coral, pineapple, grass, strawberry and the Mediterranean right now.

You may not need the blazer but I have added a fitted white one in case you have to present or meet a client. It upgrades your look immediately to business class and it’s nice to have sleeves should the office air-co be turned on max.

Commuters, pregnant ladies and those who prefer to keep their feet on the ground, I have selected stylish flats to complement each outfit. Open toes are ok in most offices but make sure yours are at least well buffed. Neutral is the most stylish nail varnish shade of the season but nothing beats a classic red.

Stylish sunglasses are a must when you are popping out for your soy caramel frappuccino.

Presenting from Vanuatu

Boho Business

The Breezy Jumpsuit


Sunny Side Up


La Dolce Vita




































Find all styles here and pin them in your own style board:

Enjoy the sunny weekend!-Jenni
I on Image founder and image consultant with an eye for detail