Sale Shopping: The Do’s and The Don’ts


Shop the sales with a personal shopper



Don’t you just love a good sale shopping spree? The town is full of bargains at the moment but those bargains can be deceitful. Sometimes there is a reason why an item ended up in sale but very often you will find the item of your dreams with a slashed price tag  if you just have a little insight to the tricks of the trade -and above all, have a little patience.

To help you navigate through the racks full of heavily discounted items, some of which hardly looked good on the model, I have compiled a list of the DO’s and the DON’Ts of sale shopping. Learn from a professional personal shopper how to shop the sales.

Disclaimer: All these rules apply regardless if you are shopping in stores or online.

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Spring Summer 2019 Fashion Trends

SS2019 Fashion Trends selected by I on Image

Spring Summer S2019 Fashion Trends by I on Image

SS 2019 Fashion Trends selected by I on Image

After months and months of being wrapped tightly in oversized puffer coats, preppy tweed, soft and lovely merino wool and luxurious faux fur, it’s time to look towards new season and start thinking about style choices for spring and summer 2019.

Regardless of the weather the biggest sign of spring for me are fashion week news streaming in from New York, London, Milan and Paris, and of course The March Issues of various fashion magazines. Those heavy glossy pages full of inspiration, aspiration and dreams to be fulfilled. I got a pile on my nightstand already and I can’t wait to go to bed with my true love: FASHION.

To make your life easier I have gone through thousands of pages (print and online), tweets and Instagram photos and made you a comprehensive list of what to wear, and what not to wear, this spring and summer. Here you go!

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Friday Style Secrets


#FridayStyleSecrets is produced and directed by Jenni Ryynänen of I on Image. All rights reserved © 2017 – 2019 I on Image

What is Friday Style Secrets?

#FridayStyleSecrets is series of short videos that bring you every Friday easy and fun insider image and style tips. The series is presented by Amsterdam based image and style expert Jenni Ryynänen:

“I saw a need for this video series because a) people were asking for it and b) it’s the very small things that often have the biggest results. I was encouraged in a Facebook-group for female entrepreneurs to start a video series and finally, after months of wondering if I can do it, went online.

I recently went to a party where a lady recognized me as The Friday Style Secret presenter and that felt really nice after all the hard work I put into the series!”

The series was originally launched in March 2017 and it got fast popular among I on Image’s fans. Now in 2019 the series is on it’s 4th season and it has become a concept on it’s own. People are waiting eagerly for new episodes to come out.

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In praise of being over-dressed

Unexcpected advantages of dressing up with a personal stylist


Dressing up for going out

The festive season being just around the corner I would like to draw your attention to your festive attire. By festive attire I mean wearing something gorgeous, yet appropriate for the occasion.

Necklines too deep and hemlines too short may not fall in the category of appropriate so approach carefully. What I am talking about is lush fabrics, sequins, sparkles, fake fur, decadent cuts and extravagant accessories.

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