Why Your Image Matters

image consultant, executive presence, first impressions, personal branding, Amsterdam

Photo credits RawPixel.com at Stocksnap.io


Your personal image is the perception that people have about you. It affects your success in every aspect of your life. When a person meets you for the first time their brain makes several snap decisions about you in just 7 seconds.

Learn to make the most of them and take your personal brand on a next level that exudes confidence and professionalism.

image consultant, executive presence, first impressions, personal branding, Amsterdam

© I on Image


People are programmed to make a quick opinion about you based on your appearance, your body language, your gravitas and your style. No matter how much is then later learn about the person we tend to trust our first impressions above all.

According to Harvard Business School professor Amy Cuddy these rapid decisions that people make within seconds from seeing you for the first time come down to two boiling questions:

1. Can I trust this person?


2. Can I respect this person?

“If someone you’re trying to influence doesn’t trust you, you’re not going to get very far; in fact, you might even elicit suspicion because you come across as manipulative. A warm, trustworthy person who is also strong elicits admiration, but only after you’ve established trust does your strength become a gift rather than a threat.”

– Amy Cuddy

image consultant, executive presence, first impressions, personal branding, Amsterdam

© I on Image


Make sure people are judging you accurately and not being confused or distracted about your image. This includes, but is not limited to, simplifying things. Have less but be more powerful. People want and should see the real you but it doesn’t have to mean spilling all your secrets out there. You can control what you are giving away and what you are keeping to yourself.

Center for Talent and Innovation (CTI) declared in their report about personal image:

“How you look, how you speak, and how you act turn out to be critical to your success, our report concludes, at every step in your career journey.”

So be mindful about your personal image. It may be all you really have.

image consultant, executive presence, first impressions, personal branding, Amsterdam

©  I on Image


Your personal image is one of the few aspects of your life that you have a full control of and I am delighted to help you to invest in yourself. I am passionate about business wear, first impressions (live and on social medial) and I want to help you to be at your very best in the current competitive business environment.

Let me worry about the looks, it saves you your valuable time and helps you to focus on the very essential: your fantastic skills and amazing knowledge.

Need more convincing? I got you covered. Read my blog 3 Reasons to Hire Me


image consultant, executive presence, first impressions, personal branding, Amsterdam

© I on Image


When building a successful image it’s important to remember to remain as authentic as possible. Your personal image should be a conscious decision for your own profit but it should still look like you.

Elements of a successful personal image

  • Inspiring: Create enthusiasm and make people feel empowered.
  • Memorable: Stand out from the crowd for the right reasons.
  • Approachable: Be open, communicate clearly and make people feel comfortable around you.
  • Genuine: Remember to be the unique charming you.
  • Engaging: Create lasting relationships and allow people to commit to you.


image consultant, executive presence, first impressions, personal branding, Amsterdam

© I on Image


I am looking forward to help you enhance your personal image!

image consultant, executive presence, first impressions, personal branding, Amsterdam

© I on Image


Let me know how I can help you enhance your image. I would love to hear from you!

Image Consultant, Personal Stylist, Personal Shopper in AMSTERDAM


Your image consultant with an eye for detail

I on Image asks the experts -Packing for holiday

The holiday season is almost upon us and before we are rewarded by actually being on holiday we need to go through the agonizing exercise of packing all the essentials so we can enjoy our holiday the we way had planned.

I can’t think of a better way to tackle this problem than just going to the two most organized people I have ever come across: Professional organizers Melissa Curran Kalker of Sorted by Melissa and Susanne Gaspar of The Space Woman.

Packing tips, professional organizing tips

Photo credits: Thomas Martinsen on Stocksnap.io

Packing tips from professional organizers


1. I am a mother of two energetic boys and my husband I juggling our busy schedules reminds me sometimes of a military operation. Packing for this gang takes a long time despite the fact that my husband always packs his own suitcase. How early I should start packing?

Melissa Curran Kalker: I suggest mentally rehearsing your packing several weeks in advance of your holiday. This not only helps to heighten the anticipation of your impending holiday, which according to recent studies, is our high point, but also makes you think of which suitcase, clothing, toys and accessories are necessary for your adventures. A few days prior to you travel, begin collecting your items to pack.

Susanne Gaspar: Prepare your packing list a few weeks in advance – you can find many examples online.  Write down everything you want to pack and check if it’s there (does your bikini still fit? Do the kids have sun hats/sun protection wear? etc.). Then you still have time to buy any missing items. About a week before you leave, you can already pack any items you don’t need at home anymore, assess what still needs to be laundered and then add the missing items. Check them off your packing list to keep an overview – and peace of mind.


2. What if some items need still to be used at home and can’t just lay in the suitcase waiting for the holiday?

MCK: Ensure that items that need to be washed make it through a cycle. When you begin to pack go through your morning/evening routine. You should touch upon all the items you need from beauty products, toothbrushes, socks and shoes to sleepwear.

SG: Just stick to your packing list and you won’t forget anything. Make sure to check it a few days before leaving so you can do some last-minute laundry one or two days before departure. Leave enough space in your suitcase to pack these items.


3. Let’s settle this once and for all: Which items go into the hand luggage and which items go into the hold luggage?

MCK: If you are checking a bag for a flight always pack in your hand luggage spare underwear/clothing, and never check your prescription medication, lost/delayed luggage is always a possibility. Anything you don’t require on a plane, in a car or on the train to keep your comfy, fed or entertained should go in your suitcase. Adapters and chargers are bulky and if you are fully charged you won’t need these until you reach your destination.

SG: Anything you will really need (not might need!) whilst travelling goes in your hand luggage! Healthy snacks, drinks (not when you take a plane), entertainment for the kids, depending on the age diapers etc, baby carrier, and I like to pack a large but light shawl that can double as a blanket for me and my son. A book for myself (which I might even read if the little one sleeps…), our passports, travel documents, medications, and one set of underwear for the next day in case your luggage gets lost. Underwear is not bulky and can go in a ziplock back to the bottom of your bag. Wear your bulkiest clothing items to save space. As a minimalist, for me that’s actually all I pack. Other women might want to include some makeup and a hair brush.

4. What about clothes, are you ladies rollers or folders?

MCK: Roll the smaller items like shirts, fold jeans and jackets in half and lay on top as these tend to be bulky.

SG: I am a folder. As I fold and store my clothes according to the Marie Kondo method at home, I simply take my clothes out of their drawers and put them in the suitcase. I can see what I have at a glance! If I travel with a backpack (as we will this summer), I roll.


5. SUMMER QUESTION: How do I pack my wide brimmed sunhat without it getting squashed? I don’t want to wear it on the plane because they will make me book an extra seat for it.

MCK: Place it upside-down in your suitcase, pack your clothing in and around the hat. This will help it retain it’s shape and keep it from shifting while luggage is being handled.

SG: Personally, I would say, leave it at home and take one that you can easily fold if any at all. But that’s me – go ahead and pack it, but be aware that no matter how good you pack it it might look a little rough once you unpack. Stuff the crown of the hat with small items – bathing suits, socks, underwear.  Fill until it’s completely full so the crown maintains its shape. Once your larger items are packed (clothing, shoes), lay your hat brim down on top of those large items.  Pack your smaller items (toiletries, hair tools, makeup bag, etc) around the crown of the hat, placing the items on top of the brim to maintain it’s shape. Zip up your bag and good luck!


6. I always end up packing too much and end up returning from holiday with unused items. With small things like tops and jewelry is doesn’t matter but it’s a shame to trawl around with excess baggage, especially if you have to leave something gorgeous in the shop because you don’t have the space to bring it back home. How much is too much stuff?

MCK: Shoes take up an inordinate amount of space in your suitcase. Often we wear less than half of the ones we have packed. Pack shoes that are versatile rather than for a particular outfit and wear your biggest pair of shoes on travel days to save space.

SG: If you pack an outfit for every single day it is probably too much. I usually pack for a week and do laundry in the sink once or twice or pay for the hotel’s laundry service. It saves you so much weight and hassle when lugging your baggage around, and for me it is worth the money as I like to travel light. Create a capsule wardrobe by laying out your clothes on the bed before packing. Choose clothes that match with as many other items as possible, are wrinkle-free, don’t show stains immediately (yes, the white silk blouse might not be the perfect choice), and that are versatile (the high-heels might not be suitable for the beach, whilst sandals can look fancy and work for several occasions).


7. How do I keep things organized in my suitcase?

MCK: Use plastic shopping bags. These are great for dirty clothing, wet swimwear, and corralling shoes and loose toiletries that don’t fit in your makeup/beauty case.

SG: The less you have, the easier this is! Small items can go in ziplock bags, cotton, or mesh bags. You can buy travel cubes/packing cubes that fit into your suitcase, and sort the contents by person or category. If you have folded your clothes and put them in the suitcase upright, you don’t need any bags. Just pack heavy items like cosmetics, shoes, etc into the area of the suitcase that will be the bottom once it stands up. That way, it doesn’t crumple your neatly folded shirts.

Packing tips, professional organizing tips

Photo credits: Erol Ahmed on Stocksnap.io


Thank you so much for these valuable packing tips Melissa and Susanne!

And finally a stylish tip from me: Did you know these two ladies also do miracles organizing your wardrobe if you have no time to tidy it up yourself before my Wardrobe Analysis style session where you have the chance to fall in love with your existing clothes over and over again?

Stylishly yours,


Your image consultant with an eye for detail