How to build your personal brand on LinkedIn?

image consultant, executive presence, first impressions, personal branding

Photo credits RawPixel.com at Stocksnap.io

 

I had the pleasure to interview LinkedIn expert Petra Fisher of Petra Fisher Consulting about building a powerful personal brand on LinkedIn. She is an international LinkedIn trainer, consultant and public speaker of Dutch-Australian origin. Her popular no-nonsense method helps you to create a LinkedIn presence that naturally attracts your tribe. The thought of being successful by just being yourself appealed to me so I went investigating further.

 

Scroll down straight to the interview or read first a bit about how we met and clicked, pun intended

 

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Field Notes About Ageism

ageism, discrimination at work, image consultant, executive presence, personal branding

Photo credits RawPixel.com at Stocksnap.io

 

Ageism means stereotyping and discriminating against individuals or groups on the basis of their age. In many countries people are protected by law against discrimination by age, gender, ethnic background, sexual orientation, disabilities etc. but in practice there are sneaky ways to go around the law. Discrimination at workplace and during hiring process can be difficult to prove.

Global studies show that especially women are facing persistent age discrimination at the workplace as they get older. This Financial Times article from December 2018 quotes Professor Lynda Gratton, co-author of The 100 Year Life: Living and Work in an Age of Longevity, “ageism at work began at 40 for women and 45 for men”. Continue reading

How to Dress Things Down?

Is your wardrobe full of formal work wear from the time when business style was far more dressier than it nowadays is? Predominant IT and start-up culture have molded the way we dress to work a lot in the recent years and suddenly a suit with a pair of heels can feel somewhat stuffy.

But throwing away fine tailoring just feels wrong, and if it still fits then perhaps you could just wear it in a less formal way.

Photo credits Rawpixel.com on Stocksnap.io

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How to Dress Things Up?

Is your trusted daily uniform of a plain shirt and basic denim making you yawn of boredom when catching a glimpse of yourself in a mirror? Do you feel that it doesn’t look interesting enough so people would remember you for right reasons? Or could a more lively outfit express your dynamic personal brand better?

Don’t go ditching an otherwise great combo right away as I think it could be easily saved for a round two by just adding a little oomph into it.

 

Photo credits Rawpixel.com on Stocksnap.io

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How to Make a Great First Impression

I find the whole science of first impressions so fascinating. When a person meets you for the first time their brain makes several snap decisions about you in just 7 seconds. Actually it takes only a tenth of a second to decide if the person is trustworthy but as long as 30 seconds to make judgements of a persons attractiveness and intelligence.

However a myriad of other decisions are made within 7 seconds, such as judgements about your age, competence, education level, lifestyle, income, social class, to mention a few.

Latest studies have shown that we can work our way out of a bad first impression but, as it is with so many other things, it takes a lot more energy and time than just to make it right the first time.

I made this collection of tips that will help you take your personal brand on a next level that exudes confidence and professionalism.

image consultant, executive presence, first impressions, personal branding, AmsterdamExecutive presence First Impressions I on Image

Photo credits RawPixel.com at Stocksnap.io

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