Field Notes About Ageism

Ageism means stereotyping and discriminating against individuals or groups on the basis of their age. Recent studies in the US and in UK show that especially women are facing persistent age discrimination at the workplace as they get older.

A wonderful line of spectacular women who I am proud to call my friends are turning 40 this year, and it feels impossible to imagine that our beautiful mischievous gang is approaching a point in life where we are no longer considered valuable, desirable or worth investing in. Ageism is a real problem for women, and men, in the workplace but I am pleased to see a wind of change blowing the dust away and giving space to a more diverse and more skilled than ever workforce. Empowering women over (and below!) a certain age, mothers, ethnic minorities is an absolute must in order to prep your business for the approaching new decade. Women have never been more capable than they are today and reducing them to a product with an expiry date is just an utter waste of fabulous resources.

Photo credits Ryan McGuire at Stocksnap.io

Photo credits Ryan McGuire at Stocksnap.io


My clients often ask for a fresher, younger and more dynamic look. They have come to the right address because I love to create strong signature looks that work for my client, instead of my client working for the look. You can read more about my approach in my blog FAQ at I on Image. I am myself unapologetic about my age, and I want to inject that confidence in my clients instead of Botox.

I always advice to be open and honest about your age, just as you would be honest about your skills. Think about you the courses you have taken, seminars and conferences you have attended, things that interest you so much that you find yourself wanting to read more and more about the topic. These are all great assets to have and you may have not have had them when you were 20. Certainly you didn’t know then all that you know today. Every year you are more wiser and more experienced. You just need to stay curious and keep that spark in your eye going on. As a result of your experience and learning you are an improved version of yourself today. This is the image you want to show to the outer world regardless of your age.

Thinking about your digital presence, we have been blessed with a myriad of tools that put us right on the edge of the latest technology without actually being incredibly tech savvy. Use that in your advantage and take the best of all features that your relevant social media platforms offer. Have a professional business head shot taken and add a couple of items in your wardrobe that are a logical part of your narrative. Read also my handy tips on how to enhance your appearance.

Photo credits David Marcu at Stocksnap.io

Photo credits David Marcu at Stocksnap.io

Regarding your personal style, allow yourself to live a little of your dreams. If you love a certain style or item, go for it. Life is too short to think if you can pull it off. If it makes you heart skip a beat, it’s probably the right item for you. I give advice regarding the most common body shapes and very often I notice that women already know what suits them. They just unsure on how to incorporate it in their every day life. Many also ask if they can wear certain items past a certain age. I loved the list of “20 things no woman should wear after 30“compiled by Twitter user Molly Manglewood that went viral for the right reasons. Don’t let the title fool you, it is a hilarious list (I agree that wearing a “meat tunic in feral dog country” is undoubtedly a very bad idea) and it’s message is loud and clear:

Age-appropriate dressing is officially dead.

We wear what we love to wear. Increased confidence is one of the best things about aging and it’s the key to your natural charisma. This is what people will initially find the most fascinating about you. Your age is really just a number, and the world is about to see what you are made of!

This article was originally published on 20th March 2016 on I on Image’s blog and updated on 22nd March 2018.

-Jenni
Your image consultant with an eye for detail