Welcome to I on Image!

My name is Jenni Ryynänen and I am a Finnish image consultant at I on Image. My company is based in Amsterdam area in The Netherlands but I am available to work worldwide. In this chapter you can get to know me and my way of working better. You can also read more in my personal image and style blog.

Style is a powerful, yet often overlooked, tool for making positive first impressions on- and offline. Your personal image is one of the few aspects of your life that you have a full control of and I am delighted to help you to invest in yourself.

A well planned wardrobe brings you clarity and confidence, and it helps you to concentrate on things that are important to you by minimizing the amount of decisions you need to take on a daily basic.

I help you discover and unleash your own unique style that is remembered for the right reasons. For me it has never really been about individual trends that change every season but about building a sustainable individual style that tells your story.

I truly believe that everyone deserves to be the I on their personal image!

Learn more about my 3 STEPS TO IMPECCABLE IMAGE 

Jenni Ryynanen I on Image image consultant, personal shopper, personal stylist, wardrobe stylist amsterdam

Photo credits: Rudi Wells at Rudi Wells Fotografie

SOME history

I have always been fascinated with style and fashion. I love clothes, fabrics and accessories so it was natural for me to seek a career in this industry. I completed my BA in Fashion and Textile Design at Finnish Metropolia University of Applied Sciences in Vantaa (previously EVTEK University of Applied Sciences) in 2001 and I also took a 2 year dress makers course at Roihuvuori Vocational School in Helsinki during my gap time after high school.

After my fashion studies I worked for several years in fashion retail with leading fashion brands (my favorites were Sand and Filippa K) at Stockmann, an established department store in Helsinki, and later in an exclusive boutique Azzurro Due at luxurious PC Hooftstraat in Amsterdam after moving to The Netherlands in 2003.

What I loved the most about my work in fashion retail was the ability to lift the customer’s personality up by helping them to choose the best possible items that worked for them and that they could cherish for years knowing that they would always be ready for a challenge in their trusted sartorial armor. Fashion is still one of my biggest passions and an amazing method of self-expression. I fully agree with fashion designer and business woman Rachel Zoe who said:

“Style is a way to say who you are without having to speak.”

In 2006 in made a leap from retail to a customer support organization of life science leader Merck, then Millipore. There I found my true talent and passion at the training department as a corporate trainer for soft and hard skills. I truly enjoyed running their communication training program that helped the customer support agents find their individual strength in their every day communication with their customers (both internal and external), tips on how to avoid the classic pitfalls of challenging customer experience situations and how to demonstrate the corporate values in their daily work.

Center for Talent and Innovation (CTI) declared in their 2013 report “Executive Presence” about personal image:

“Performance, hard work, and sponsors get top talent recognized and promoted. But “leadership potential” isn’t enough to lever men and women into the executive suite. Leadership roles are given to those who also look and act the part.”

I saw this first hand on a daily basis when I was later promoted as a supervisor of Benelux Customer Service and Credit Management lifting my team for customer service excellence, continuous improvement and growth.


I on Image today

Starting my own business was a long-term dream of mine but I only had the courage to do it after my second child was born. I was delighted to launch I on Image in April 2015, eventually registered it at Dutch Chamber of Commerce and so I on Image became a real legitimate business in The Netherlands.

In August 2018 I on Image celebrated 3 years in business and I couldn’t be more thankful for this exciting opportunity as an entrepreneur making a difference in people’s lives. I have met the most interesting people and heard their amazing stories. Being part of that personal growth and transformation makes me feel privileged. Read testimonials from real clients in here.

I have also had the pleasure to become a public speaker and to share my knowledge for a larger audience. You can stay tuned for events, workshops (some of them are FREE) and public speaking engagements in here.

Image Consultant, personal stylist, personal shopper, public speaker

Photo credits: Geneviève Chassé Portraits for Every Mother Knows

Why I on Image?

I am passionate about business wear, first impressions (live and on social medial) and I want to help you to be at your very best in the current competitive business environment. Let me worry about the looks, it saves you your valuable time and helps you to focus on the very essential: your fantastic skills and amazing knowledge.

First I would like you to ask yourself these questions to be sure that my services are relevant to you:

  1. Are you after your dream job?
  2. Did you quit your job so you could open a whole new page in your career?
  3. Did you get a promotion or are you working toward getting one real soon?
  4. Are you going back to work after a sabbatical or maternity leave?
  5. Have you recently started your own business?
  6. Could you profit from increased confidence when networking or attending work related events?
  7. Do you feel that your style could reflect better your professional qualities?

If you answered one or more of these questions YES then my services will help you to improve and get better job opportunities.

Need more convincing? I got you covered. Read my blog 3 Reasons to Hire Me in here.

What can I do for YOU?

I want to help you to develop your personal style and confidence through image consulting services, that include personal styling, wardrobe analysis and personal shopping.

These services entail:

  1. Helping you to navigate your wardrobe
  2. Filling in the gaps in your style narrative
  3. Providing you with tailored style tips

Through these services you will gain:

  1. Clarity
  2. Confidence
  3. All-around better style

At this point you might have some questions and I have answers for you in here in my FAQ blog entry.



  1. How to enhance your personal image and personal brand
  2. How to increase your executive presence and have better job opportunities
  3. How to be more confident and have more self-respect
  4. How to gain better style and look more professional
  5. How to dress and shop with ease
  6. How to be more memorable


Style and image tips newsletter sign up

Sign up for monthly style and image tips from I on Image


Image Consultant, Personal Stylist, Personal Shopper in AMSTERDAM

Claim the ownership of your personal image and book and appointment with I on Image today


I am looking forward to working with you!

Your image consultant with an eye for detail

© 2015 – 2019 I on Image