Image Consulting, Personal Styling, Personal Shopping, Wardrobe Stylist, Wardrobe Edits in Amsterdam and Online.
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My name is Jenni Ryynänen and I am a Finnish image consultant at I on Image. My company is based in Amsterdam area in The Netherlands but I am available to work worldwide and online.

In this chapter you can get to know me better and take a look at my way of working.

Style is a powerful, yet often overlooked, tool for making positive first impressions on- and offline.

Your personal image is one of the few aspects of your life that you have a full control of and I am delighted to help you to invest in yourself.

A well planned wardrobe brings you clarity and confidence in your style. It helps you to concentrate on things that are important to you because it minimizes the amount of decisions you need to take on a daily basic.

I help you discover and unleash your own unique style that is remembered for the right reasons.

For me it has never really been about individual trends that change every season but about building a sustainable individual style that tells your story.

Read TESTIMONIALS from real & paying happy clients

I truly believe that everyone deserves to be the I on their  image!

– Jenni @ I on Image
Jenni Ryynanen of I on Image | SERVICES: Image Consulting, Personal Styling, Personal Shopping, Wardrobe Stylist, Wardrobe Edits in Amsterdam and Online
Photo by Rudi Wells at Rudi Wells Fotografie | CLICK HERE for more IMAGE & STYLE in blog


  • BA in Fashion and Textile Design from Metropolia University of Applied Sciences (previously EVTEK University of Applied Sciences), Vantaa Finland, in 2001
  • Dress Maker’s degree from Roihuvuori College, Helsinki Finland, in 1998


I have always been fascinated with style and fashion. My deep love for clothes, fabrics and accessories made it natural for me to seek a career in this industry.

I have a Bachelor’s Degree in Fashion and Textile Design and  a Dress Maker’s degree. I know style inside out from technical details to commercial and cultural point of views.

This knowledge will help you to make educated choices that are independent of trends and fast-fashion.

After my fashion studies I worked for several years in fashion retail with leading fashion brands at Stockmann. It is an established department store in Helsinki.

After moving to the Netherlands in 2003 I got  a job at Azzurro Due on luxurious PC Hooftstraat in Amsterdam.

In the photo below you can see me in Elle NL as The Shopgirl of The Month in August 2005.

Shop Girl of The Month, Elle NL, August 2005
Shop Girl of The Month, Elle NL, August 2005

Working all those years in fashion retail were a great education in fashion. I loved lifting the customer’s personality up by helping them to choose the best possible items that worked for them.

They could cherish the items for years knowing that they would always be ready for a challenge in their trusted sartorial armor.

Fashion will always be my passion. I find it an amazing method of self-expression!

See more work experience and recommendations on my LinkedIn page


In 2006 in made a leap from retail to a customer support organization. I had the pleasure to join  life science industry leader Merck, then Millipore.

Aside from their customer service organization I worked also at their training department as a corporate trainer.

I found a deep interest for image and personal brand while I was running their communication training program. At the time I was also a Team Mentor for UK and Nordics Customer Service.

Later I was promoted to be Benelux Supervisor for Customer Service and Credit Management.

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In August 2019 I on Image celebrated 4 years in business and I couldn’t be more thankful for this exciting opportunity as an entrepreneur making a difference in people’s lives.

I have met the most interesting people and heard their amazing stories. Being part of that personal growth and transformation makes me feel privileged.

I love to write my image & style blog for you. It’s a pleasure to share my knowledge with my readers. Subscribe with the red button above.

In 2016 I became a public speaker. I love to share my image & style knowledge with a larger audience!

Stay tuned for events, workshops (some of them are FREE) and public speaking engagements in Stylish News from I on Image.

I am looking forward to working with you!

BOOK NOW image consultant and personal stylist Amsterdam
BOOK NOW Image Consulting & Personal Styling Services in Amsterdam & Online

© 2015 – 2020 I on Image 

Image Consultant -Personal Stylist - Wardrobe Stylist - Personal Shopper - In Amsterdam and online
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