Image Consultant Personal Stylist Personal Shopper

Image Consultant | Personal Stylist | Personal Shopper



My name is Jenni Ryynänen and I am a Finnish image consultant at I on Image. My company is based in Amsterdam area in The Netherlands but I am available to work worldwide and online. In this chapter you can get to know me better and take a look at my way of working.

Style is a powerful, yet often overlooked, tool for making positive first impressions on- and offline. Your personal image is one of the few aspects of your life that you have a full control of and I am delighted to help you to invest in yourself.

A well planned wardrobe brings you clarity and confidence in your style. It helps you to concentrate on things that are important to you because it minimizes the amount of decisions you need to take on a daily basic.

I help you discover and unleash your own unique style that is remembered for the right reasons. For me it has never really been about individual trends that change every season but about building a sustainable individual style that tells your story.


I truly believe that everyone deserves to be the I on their personal image!

image consultant, personal shopper, personal stylist, wardrobe stylist

Image Consultant Jenni Ryynänen Photo credits: Rudi Wells at Rudi Wells Fotografie


MY Education

  • BA in Fashion and Textile Design from Metropolia University of Applied Sciences (previously EVTEK University of Applied Sciences), Vantaa Finland, in 2001
  • Dress Maker’s degree from Roihuvuori College, Helsinki Finland, in 1998



I have always been fascinated with style and fashion. My deep love for clothes, fabrics and accessories made it natural for me to seek a career in this industry. I have a Bachelor’s Degree in Fashion and Textile Design and  a Dress Maker’s degree. I know style inside out from technical details to commercial and cultural point of views. This knowledge will help you to make educated choices that are independent of trends and fast-fashion.

After my fashion studies I worked for several years in fashion retail with leading fashion brands at Stockmann. It is an established department store in Helsinki. After moving to the Netherlands in 2003 I got  a job at Azzurro Due on luxurious PC Hooftstraat in Amsterdam. In the photo below you can see me in Elle NL as The Shopgirl of The Month in August 2005.


Shop Girl of The Month, Elle NL, August 2005

Shop Girl of The Month, Elle NL, August 2005


Working all those years in fashion retail were a great education in fashion. I loved lifting the customer’s personality up by helping them to choose the best possible items that worked for them. They could cherish the items for years knowing that they would always be ready for a challenge in their trusted sartorial armor. Fashion will always be my passion. I find it an amazing method of self-expression!

Corporate experience

In 2006 in made a leap from retail to a customer support organization. I had the pleasure to join  life science industry leader Merck, then Millipore. Aside from their customer service organization I worked at their training department as a corporate trainer.

I found a deep interest for image and personal brand while I was running their communication training program. At the time I was also a Team Mentor for UK and Nordics Customer Service. Later I was promoted to be Benelux Supervisor for Customer Service and Credit Management.


I on Image TODAY

In August 2018 I on Image celebrated 3 years in business and I couldn’t be more thankful for this exciting opportunity as an entrepreneur making a difference in people’s lives. I have met the most interesting people and heard their amazing stories. Being part of that personal growth and transformation makes me feel privileged.

Read real testimonials from my amazing clients in here

In 2016 I became a public speaker. I love to share my knowledge with a larger audience! Stay tuned for events, workshops (some of them are FREE) and public speaking engagements in here.



First step is to ask yourself these questions:


  1. … enhance your personal image and personal brand?
  2. … increase your executive presence and have better job opportunities?
  3. … be more confident and have more self-respect?
  4. … gain better style and look more professional?
  5. … dress and shop with ease?
  6. … be more memorable?

Did you answer one -or more- of these questions YES? My services will help you to improve your personal image and style for better job opportunities. You can enjoy the ease and the simplicity of dressing up every morning and for every occasion.


improve your personal image

What can I do for YOU?

I want to help you to develop your personal style and confidence through image consulting services, that include personal styling, wardrobe analysis and personal shopping.

These services entail: Helping you to navigate your wardrobe, filling in the gaps in your style narrative and providing you with tailored style tips

Through these services you will gain: Clarity, confidence and all-around better style

Need more convincing? I got you covered: 3 Reasons to Hire Me

Your questions answered: FAQ at I on Image




Image Consultant, Personal Stylist, Personal Shopper in AMSTERDAM


I am looking forward to working with you!

Your image consultant with an eye for detail

© 2015 – 2019 I on Image