In her shoes -I on Image meets Anna van Mills

I had the pleasure to talk with shoe designer and entrepreneur Anna van Winkelmolen of Anna van Mills just before Christmas. We met at the atmospheric Hoxton on Keizergracht and spoke about her brand and her vision.


Custom made shoes by Anna Van Mills

Anna’s website is every shoe lovers dream come true: you can design your own dream shoes! And not just any shoes: high quality custom made leather shoes, manufactured in Italy, delivered on your doorstep. They are sophisticated, feminine and elegant.

Anna Van Mills custom made pumps, bespoke heels, made to measure shoes

Block heel pumps in Aurora -Salmon Pink

Amazing selection of custom-made heels

There is a whopping 45 000 different combinations you can choose from:

  • 3 models: ankle boot, shootie and classic pump
  • 2 heel types: 70’s inspired stable block and classic stiletto
  • 2 heel heights: office appropriate 7cm and sexy, yet manageable 9cm
  • 2 noses: edgy pointy and sophisticated round
  • 3 leather types: nappa, suede and calf –all available in various gorgeous colours
  • 4 heel fabric options (my personal favorite is the heel dressed in the same leather as the shoe itself)
  • silver or gold buckles and logo
  • an option to choose an ankle strap or no strap

You get palpitations of excitement from much less!


Bespoke designer shoes

Anna brought a few sample shoes and her leather samples in all gorgeous colours. I loved to see how the shades worked differently in different textures: so deep and rich in suede, so sleek in nappa.

I was amazed how realistic the shoes look on her website. She told me that a huge amount of effort went into making the site as user friendly and high quality as possible and that really shows. The website with complete 3D models of the shoes is just amazing.

DISCLAIMER: once you start designing you will not be able to stop!


Anna Van Mills custom made pumps, bespoke heels, made to measure shoes

Ankle boot with strap in navy


Attention to detail

Anna showed me proudly the beautiful details on her shoes. I am all for the details and love the injected antislip pad that is placed cleverly under the ball of your foot for extra comfort. I was excited to hear that you can even choose the metallic shade of the logo inside of the shoe, I am nerdy for details like that.

You can order your favorite Anna Van Mills heels also in half sizes upon request and try the shoes on before ordering them at an upcoming shop in the Pijp, Amsterdam. The standard size range is 36-41 but sizes 35, 42 and 43 are available upon request, which is fabulous shoe-news for my statuesque clients who haven’t been able to find an elegant shoe in their size.


Anna Van Mills custom made pumps, bespoke heels, made to measure shoes

Peeptoe shootie in Uadi -Greyish Green


February is a month of love and the last minute Romeos will be delighted to know that you can also order Anna van Mills gift vouchers for your sweet Valentine. Here at I on Image we echo the old (well, actually I just made that one up right now) saying:

“Shoe love is true love.”

Your image consultant with an eye for detail & shameless shoe addict