I on Image is in love with Inna-Store dresses

On one of those rainy January days I drove to Rotterdam to see Inna Tetiyevska of Inna-Store to learn more about her beautiful feminine dresses. My day was immediately brightened up by listening to the Ukrainian designer’s vision on the modern working woman’s business wear. Inna has been drawing and sketching her whole life but she ended up studying linguistics. She moved to the Netherlands with her husband and had a child. Lucky for us dress-loving ladies, her true calling was too strong to resist and so she went and launched her first collection carrying her own name in spring 2014.

All Inna fabrics come from The Netherlands and since recently they are also sewn in a small atelier in Rotterdam. I am a huge fan of local produce and in my opinion clothes shouldn’t be an exception. We have been buying clothes from cheap sweat shops for too long and I see a shift in my clients’ and fans’ mindset. For Inna it’s all about comfort and quality. She loves to dress up a modern business woman in her effortless chic dresses.

“If you feel nice inside, you’ll look good on the outside” -Inna’s dress philosophy

Of course, I had to try them on. The dresses come in 7 flattering colours (black, beige, grey, red, blue, purple and lilac) and they are tailored to fit 3 different body shapes: Rectangle, pear and hourglass. The sizes were true: I am a size 38 pear and 38 pear was perfect on me. The fabric is very comfortable, low maintenance polyester-viscose-spandex blend that you can wash yourself and it requires minimal ironing. As a mother of two energetic boys I can’t possibly bear the thought of taking items to dry-cleaners all the time. Also it was very refreshing to try on a designer dress that doesn’t cost an arm and leg!

Inna-dresses from left to right: Emmy in black, Dora in blue and Anna in purple

I am wearing Inna-dresses for pear body shape from left to right: Emmy in black, Dora in blue and Anna in purple

For Inna her dresses are in continuous progress. She is dreaming of adding sleeves (we both love the ultra-flattering 3/4 sleeve length) to them, matching jackets, wider size range, maybe even expanding the collection with a few tasteful separates… I started immediately begging for the perfect wrap blouse, I am hopeless like that!

To order: www.inna-store.com

-Jenni
I on Image founder and image consultant with an eye for detail