I on Image is today officially ONE YEAR in business! What a journey it has been and there are more adventures lined up in the future!
A huge thank you to everyone who has supported me along the way and a special thank you to my amazing clients for making this year a blast!
Reflecting on my first year as an entrepreneur
My journey as an entrepreneur started many months, if not years, before the official date, 12th August 2015 that was the date when I registered my company at the Dutch Chamber of Commerce. I had been dreaming of my own business for a long time and after my second baby was born in 2014 it became very clear to me that I won’t be returning to the corporate world any time soon.
I wanted my own schedule and my own terms so I could continue doing what I am passionate about without sacrificing my family life (and sanity, if that’s worth anything) in the process. People always told me why don’t you just start your own business but it took me a while to gather the courage and make my dreams come true. One Saturday evening in April I told my husband that I was going to start a business… and so I did.
I launched my Facebook page and my website already on the same night and with shaky hands pressed “publish” thinking that there is no going back now, I am going to do this! I had no idea about so many things but I was hungry to find out.
I loved being my own finance, PR, HR, marketing and sales. I sat long lonely nights on my laptop, typically after the children went to bed until midnight, if not longer, polishing my social media pages and my website, finding out better ways to do things and getting inspired by the stories of other businesses, both big and small.
The world is full of advice and tools for sale, do’s and don’t and musts, but it soon became very clear to me that there is no other way to do this than my own way. The business had to look like me and it’s heart needs to beat in the same rhythm as mine, there was no other way. It wasn’t a matter of copy-paste & done, there were no shortcuts.
I needed to find my own voice to express my passion to be able to appeal to my ideal client. And so I worked more long lonely nights.
I networked live and online, I took courses and seminars, I participated events, I spoke to a lot of people and I listened carefully what they had to say. I did a couple of pilot clients and got even more convinced that I am on a right path. I felt like I was doing a job that felt like a hobby and I was loving every minute of it.
One day I got my first paying client! I will never forget it. She was wonderful and I am still in touch with her. It has been a pleasure to follow her journey to success and recently I saw her radiate on stage at an event. I was filled with immense pride to be able to a part of that story.
Many other clients followed soon and many other success stories were written. I had the privilege to arrive in people’s lives at a precious moment of change and to be a part of that incredible transformation that the outer world can see through the appearance and style.
The best part of my job
The undeniably best part of my job is to see that sparkle in my clients’ eyes when they look themselves in a mirror feeling like they are ready to take over the world.
Today I am only one year wiser but nonetheless so very proud that I have gotten this far. I am determined to be better, to give more and to add more value to my clients’ lives. These were my goals for 2016 and I am ticking the boxes every week. It’s fantastic to be one year old and right on track!