For my previous blog article 10 Sustainable Fashion Myths Explained I gathered round a panel of experienced sustainable fashion experts. I used the great opportunity to ask their tips for being a sustainable fashion consumer. Learn their best practices in this article.
Be a Sustainable Fashionista
-tips from our expert panelists
Roosmarie Ruigrok, Sustainable Fashion Expert at Clean&Unique, The Netherlands
1. Follow Fashion Revolution on their website and in social media.
2. Buy your clothes at Project CeCe. They have more than 400 brands on their website!
3. Think before you buy. Do I need this? Think well, buy less!
Anna Rinta-Jyllilä, Freelance Fashion Production Expert at My Concept, Finland
1. Always check where the garment is made. Made in EU is safer choice in terms of fair pay for the workers.
2. Choose widely available recycled polyester or polyamide for your workout clothes. Recycled PA and PE are made of plastic waste and we have plenty of that.
3. Don’t buy polyester fleece. When you wash it it releases microfibers that spread into our ecosystem. Wool is a much better choice as a warming layer: it’s functional features are superior comparing to many other fibers and it doesn’t release plastic microfibers to the nature.
Nienke Steen, Corporate Responsibility Expert at MODINT, The Netherlands
1. Ask yourself critical questions regarding your buying behavior.
2. Take a look at the Corporate Responsibility pages on the websites of your favorite brands and ask critical questions. If there is no info, ask the company to communicate about their corporate responsibility policy, activities and targets.
3. Reward the brands or collections that have proven their responsible behavior; buying better means you support the industry to do good.
Sustainable Fashion Terminology Explained
1. Ethical fashion
Roosmarie Ruigrok: Fashion made under good worker conditions and under environmentally friendly conditions.
Nienke Steen: Ethical refers whether being morally right or wrong, so this refers to the full package of responsible fashion.
2. Sustainable fashion
RR A term for all fashion what is better made than fast fashion.
NS Sustainability refers to 2 things: fashion that is here to stay over time and fashion that is produced with low impact on the environment. But it is often used to the full package of also socially responsible fashion.
3. Fast fashion
RR Fashion what is made under price and time pressure.
NS It is often used these days to indicate fashion consisting of fast changing collections to fulfill consumer demand and it comes with low quality and prices. It has gained the image of fashion with a high social and environmental impact. Fast fashion could also refer to fast changing collections that are produced close to the consumer market and that are not necessarily be cheap and low quality and/or impactful.
4. Ecological fashion
RR Fashion what is made under environmentally friendly conditions.
NS Ecological refers to a better environmental performance.
5. Vegan fashion
RR Fashion without any harm for animals. This does not mean that it is made under good conditions.
NS Vegan relates to the fact that no products of animal origin have been used in the material nor in the processing.
6. Circular fashion
RR Fashion made to come back as a new product. It doesn’t mean as a fashion item, it can also be another product. The term originally says that it has to be made under good worker conditions. Unfortunately this is not always the case.
NS Circular fashion is fashion that can be re-used after wearing for a new (high value) product.
Sustainable Fashion Tips from Jenni at I on Image
- Shop in your own wardrobe and have a fun afternoon sorting out your wardrobe in a whole new way.
- Style unexpected looks from the items you already own and keep a style journal of your best looks. I like to save items on Instagram and Pinterest for my fashion inspiration. If you are short of ideas you can follow my Pinterest boards or save my Instagram looks.
- Wash your clothing less often and when you wash them, wash them right. Because that way your beloved items will last for a much longer time.
- Create a strong personal style that is free from fashion fads and short-lived trends. A signature style will also give strength to your personal brand in a way that a one-time trendy outfit never could.
- Educate yourself. You can start by reading this article for more sustainable style ideas.
Enjoy being stylish
Your image consultant who loves fair play in fashion