A few of weeks ago I traveled to Zutphen for the 28th edition of Finnish Women’s Day. It’s an annual event full of fun and friendship that gathered together 94 Finnish women living in the Netherlands. This was my second year in the organizing committee and a truly wonderful experience! The event’s special guests were Finland’s craziest shop keeper couple, social media phenomenon from a small village Äkäslompolo in Lapland, Sampo and Minttu Kaulanen of Jounin Kauppa. They spoke us about their stellar success, stamina and perseverance, family life and love under the event’s theme, untranslatable quintessentially Finnish term, SISU.
According to Sisu- expert Emilia Lahti SISU “is extraordinary courage and determination in the face of adversity. It’s about not seeing a silver lining in the clouds, and yet jumping into the storm anyways. At the core of sisu is the idea that in each of us there is more strength that meets the eye.” And for me as a Finnish native this is something I can relate to in my own life. Despite of living over a decade abroad I am still through and through Finnish and feel like I owe a lot in my life to sisu so I really enjoyed listening to the talks under this theme. It’s a long standing tradition that on Saturday evening there is a party where everyone dresses up according to the theme. I went as Rosie the Riveter -who else?
I had the pleasure to host a style workshop under theme Last chance inspired by my popular service Personal shopping in your own wardrobe. Each participant could bring to the workshop a few items from home, that have been causing them headache. We analyzed each item and thought creative new ways to wear them. As a starting point we used body shape analysis, colour seasons and great basic wardrobe that allows easy mixing and matching. The time flew by having fun! It was almost meant to be that one of my workshop participants won I on Image gift voucher in the Sunday raffle.
Congratulations to the lucky winner and thank you for all the participants!
I had a wonderful time and I am looking forward to next year’s event already!
I on Image founder and image consultant with an eye for detail