In praise of being over-dressed

The festive season being just around the corner I would like to draw your attention to your festive attire. By festive attire I mean wearing something gorgeous, yet appropriate for the occasion. Necklines too deep and hemlines too short may not fall in the category of appropriate so approach carefully. What I am talking about is lush fabrics, sequins, sparkles, fake fur, decadent cuts and extravagant accessories.

Photo credits: Studio 7042 at Stocksnap.io

In very casual Netherlands I often find myself left disappointed when attending an event where people show up in denim and sneakers when all I was longing was a lineup of beautiful outfits to remember. I am often overdressed at events and I have no plans to change that any time soon. Actually, if I do stop being overdressed, please come and ask if I am okay. What about you? Do you like to blend in or stand out?

Accomplished fashionista Hayley Bloomingdale wrote last year this insightful article for the British Vogue called “In Praise Of Being Over-Dressed” and this time of the year I can’t help but dig it up and re-analyze it despite the obvious fact that my do’s may be far less fancy than those of Ms. Bloomingdale’s and her tribe. She observed:

“Being over-dressed has multiple advantages, the first being that it is polite to your host to sartorially honour the effort she has made.”

I love the way she turns around the old belief that people who like dressing up are only doing it for themselves. Not necessarily. For me it’s of course about the deep love for fashion and over-the-top pieces, but also very much about recognizing other people’s efforts for my convenience.

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This festive season I recommend giving being over-dressed a try, even if it’s just for once. Next time you get an invitation, go ahead and wear something stunning that you would normally save for special events. See if you feel different and are you being perceived differently. Did you have more fun that way? How many compliments did you get for your outfit? How did the outfit affect your confidence and visibility?

Read also some simple and easy ideas on how to dress things up from I on Image’s blog archives.

You might have special events coming up but nothing to wear. It’s definitely a better situation than it’s opposite (so many great outfits but nowhere to go) and much easier to fix. I would be delighted to help you get ready for your big night out and I am looking forward to take you shopping (live or online). I also have the fairy godmother-like ability to find something amazing in the back of your closet and styling it in a way that you would have never worn it yourself.

Ready for a very stylish challenge with I on Image? Book your appointment today before the best slots are all taken.

Enjoy your festive season in style -if not a little over-dressed!

-Jenni

Your image consultant with an eye for detail

How to Dress Things Down?

Is your wardrobe full of formal work wear from the time when business style was far more dressier than it nowadays is? Predominant IT and start-up culture have molded the way we dress to work a lot in the recent years and suddenly a suit with a pair of heels can feel somewhat stuffy. But throwing away fine tailoring just feels wrong, and if it still fits then perhaps you could just wear it in a less formal way.

Photo credits Rawpixel.com on Stocksnap.io

Here comes I on Image’s style guide on how to dress things down. You can mix up the elements listed below or just pick one powerful way to express yourself through your style.

  1. Add a casual shoe. This is the most practical dress-down effect there ever was and hence an all-time favorite of public transport commuters around the world. Your feet will thank you for swapping your vertiginous heels to a comfy sneaker or a cool loafer. There is no longer need to keep a pair of heels in your filing cabinet which I believe they got rid of anyway during the last office remodeling round.
  2. Add knitwear. I am a big fan of creating contrast by using different textures and playing with proportions. Typically I would use chiffon with tweed or cashmere with leather but the logic can also be applied with tailored pieces in a mid-weight fabric by adding a chunky cable knit jumper. Understated merino wool jumpers go literally with everything and are far more low maintenance than gorgeous cashmere that I would love if I didn’t have kids. Knitwear with a pop of colour combined with tailoring looks also very contemporary and is super wearable.
  3. Add denim. A high-low combo is a no-brainer that does apply for evening wear too. The contrast between something dressy and cool denim remains a classic styling trick favored by the best dressed everywhere. Easy, practical and stylish way to wear your tailored separates or dresses.
  4. Add leather. This is just like the tip above but dressier and a more powerful statement. My favorite is to throw a biker jacket on a feminine dress.
  5. Add a T-shirt. T-shirts with a print or a slogan have been popular for quite some time now and they will make any tailored piece look casual and cool. Just check the appropriateness of the picture/text and that it doesn’t spell something else when worn with a jacket. A safe fail-proof alternative is a stripy or plain, yet well,-cut T-shirt.

These 5 ways to dress your outfits down will help you get more out of your existing wardrobe without having to transform your style completely. They will also allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Up

If you still feel that your formal suits and dresses no longer have a future in your style narrative then consider donating them to your local Dress for Success®, a global movement that aims to “empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life”. In The Netherlands you can approach www.dressforsuccess.nl.

-Jenni

Your image consultant with an eye for detail

How to Dress Things Up?

Is your trusted daily uniform of a plain shirt and basic denim making you yawn of boredom when catching a glimpse of yourself in a mirror? Do you feel that it doesn’t look interesting enough so people would remember you for right reasons? Or could a more lively outfit express your dynamic personal brand better? Don’t go ditching an otherwise great combo right away as I think it could be easily saved for a round two by just adding a little oomph into it.

Photo credits Rawpixel.com on Stocksnap.io

Here comes I on Image’s style guide on how to dress things up. You can mix up the elements listed below or just pick one remarkable way to inject some well-deserved energy into your look.

  1. Add a tailored jacket. Nothing says business better than sleek tailoring. If the look feels too stiff for your taste then play it down by rolling the sleeves and popping the collar up for relaxed cool.
  2. Add a fancy shoe. What a perfect opportunity to get some use of the shoe that makes your heart skip a beat but which you keep 364 days a year stored neatly in their box. Let’s go live a little and wear them to work.
  3. Add statement jewelry but don’t go piling it all on at once. One signature piece is enough to wake up the room. Another idea is to go full-on Iris Apfel and wear every single piece of jewelry you have ever owned in one single look.
  4. Add a scarf in a stylish print or in your signature colour. My favorites are small silk squares tied elegantly on a simple knot in the front and large squares folded loosely around the neck.
  5. Tuck your shirt in and add a belt. This look is a classic structured way to make you look more polished without actually having to do anything. I love pleated leather belts and chunky belts with a statement buckle.

These 5 ways to dress up your otherwise plain or basic outfits can also help you navigate your style on days when you have an event right after work and no time to change, decrease the amount of luggage during business travel and allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Down

-Jenni

Your image consultant with an eye for detail

 

 

Friday Style Secrets

follow I on Image’s video series Friday Style Secrets on Facebook and instagram for easy, fun and informative insider style tips

I saw a need for this series because it’s the small things that often have the biggest results. The series was originally launched in March 2017 and it got fast popular among I on Image’s fans. Spring 2018 I reran the series on both Facebook and Instagram because it just felt like waste of good material to show every episode just once. Now it’s an I on Image staple and people are waiting for new episodes to come out. I just went to a party where a lady recognized me as The Friday Style Secret presenter and that felt really nice after all the hard work I put into the series!

I have deliberately kept the videos short so you can take a quick look during your busy day. All videos are open to commenting so if you have any thoughts or questions, please go ahead and ask in the comments section even if the video is already old. You can see all the previous episodes here on I on Image’s Facebook page or  by following #FridayStyleSecrets hashtag on Instagram.

I am also very curious to know what would YOU like to see more. Email your creative ideas to ionimage@gmail.com with subject “Friday Style Secrets” and I will do my best to include your wishes in the new episodes. The new season airs on Friday 7th September 2018 around lunch time.

Stay tuned!

I am really enjoying making this series for your benefit. Hope you like it as much as I do!

-Jenni
Your image consultant with an eye for detail

 

This article was originally published on 19th April 2017 and updated on 20th August 2018.

My Summer Essentials

Summer essentials are the items that make your summer. Think sunglasses, maxi dress, that turquoise necklace that takes you right back to Amalfi coast… Without them summer just wouldn’t be the same. Mine tend to change a bit every year but in principle these are the items that I always pack with me and I couldn’t imagine a summer without them.

This is my list:

1. Printed maxi-dress and a pretty handbag


2. White broderie anglaise


3. Simple navy sundress that goes with literally everything

4. Large sunhat


5. Embellished shoes with a fun pedicure

 


6. Sunglasses with an attitude

Living the hard life

A post shared by Jenni Ryynänen (@ionimage) on

 

Head to I on Image’s Instagram for more summer looks or watch #FridayStyleSecrets episode 10 about summer essentials. Wishing you lovely long lazy summer days!

-Jenni

Your image consultant with an eye for detail

 

Dress Your Shape: HOURGLASS

EPISODE 4/4: Heroic hourglass

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for hourglass body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. This was the last episode, hope you enjoyed reading along!

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: RECTANGLE

EPISODE 3/4: RIGHTEOUS RECTANGle

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for rectangle body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: PEAR

EPISODE 2/4: PROUDly PEAR

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for pear body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: APPLE

EPISODE 1/4: ALL ABOUT APPLES

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for apple body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Summer Essentials 2017 by I on Image

In last week’s Friday Style Secrets episode on Facebook and Instagram I invited you to share your summer essentials and later I shared my own favorites that are:

  1. A cotton sundress in a lovely colour or print
  2. Sunscreen that doesn’t irritate your skin, killer mascara and lip gloss with SPF
  3. Sunglasses with an attitude

Inspired by the video I wanted to share with you more summer essentials that I have found for my clients or for myself. Please note that, as usual, none of the links are affiliate links. I am an independent personal stylist and I take no kick backs from shops for advertising their products. I work with all brands from Primark to Prada and my sole aim is to find the best items for YOU. Should I on Image ever be involved in an affiliate program it will be clearly marked so you can make an educated style choice.

 

Here you can watch the video on Instagram and add your own summer essentials in the comments section throughout the summer of 2017!

An unfortunate side note: That turquoise necklace that I am wearing on the video snapped last night and my kitchen was full of beads. I was sad because, besides of it being really nice for the summer, I made it myself a few years ago from two old necklaces (the other one was broken and the other one’s metal parts scratched my skin). I must repair it soon!

 

summer essentials 2017 by I on Image

1. A cotton sundress in a lovely colour or print. This dress will take you from beach to parties. Just change the accessories. Remember to keep it as glam as possible throughout the day. Summer is too short for frumpy. During the day it’s all about the easy breezy summer chic in flat sandals and cool shades. In the evening you can add a comfy wedge heel or platform sandals and jewelry, tons of jewelry. You can belt the dress for a more defined waistline but you can also eat in these dresses, unlike in many other summer frocks that I have seen lately. I have selected only models that are 100% cotton and my strict criteria was that they must allow you to wear a proper bra underneath. I have also sneaked in a plus size dress because I strongly believe that enjoying summer and fashion belongs to everyone!

a) & Other Stories printed cotton shirt dress. Order yours here.

b) ASOS CURVE palm print midi sundress with ruffle. Order yours here.

c) COS Oversized printed T-shirt dress. Order yours here.

 

2. Sunscreen that doesn’t irritate your skin, killer mascara and lip gloss with SPF. You will enjoy the summer the most without a sunburn. First, it’s dangerous and aging. Second, it’s as far from chic as can be. So protect yourself. Stay in the shade or use a sunhat. Avoid the frying midday sun (it’s anyway a good excuse for a nap, if your schedule allows).

d) Colorescience Sunforgettable®Brush-on mineral sunscreen SPF 50. Available in 4 shades. Order yours here.

e) Dior Diorshow Iconic Overcurl waterproof mascara. My sister gave the normal version of this mascara to me as a present and I have been a fan ever since. Order yours here.

f) Paula’s Choice Resist Anti-Aging lip gloss SPF 40 in universally flattering pink. Finding a tinted lip product with this high SPF was not easy! Order yours here.

 

3. Sunglasses with an attitude. Nothing quite adds attitude to any style of clothing than a pair of really cool shades. They allow you to go #nomakeup, hide the fact that you skipped your boot camp in the park and drank rose on the pier with your girlfriends until you (almost) missed the last bus (*happened to a friend*) and most importantly prevent you from getting that miserable headache that I always get from being in the sun.

g) &Other Stories colour block sunglasses. Order yours here.

h) Jeepers Peepers unisex visor style sunglasses with tortoiseshell and gold frame and brown tinted lens. Order yours here.

i) Le Specs ASHANTI matte quartz  diamond mirror cat-eye sunglasses. Order yours here.

 

Couldn’t find your style here or hungry for more summer essentials?Book your appointment with I on Image here! If you are short of time ask for our online services available to all locations in the world plus they can be offered with a very short notice. I am also looking forward to shop the summer sales with you, live and online!

Summer just got more stylish!

-Jenni

Your image consultant with an eye for detail, even when the weather is boiling hot