How to Dress Things Down?

Is your wardrobe full of formal work wear from the time when business style was far more dressier than it nowadays is? Predominant IT and start-up culture have molded the way we dress to work a lot in the recent years and suddenly a suit with a pair of heels can feel somewhat stuffy. But throwing away fine tailoring just feels wrong, and if it still fits then perhaps you could just wear it in a less formal way.

Photo credits Rawpixel.com on Stocksnap.io

Here comes I on Image’s style guide on how to dress things down. You can mix up the elements listed below or just pick one powerful way to express yourself through your style.

  1. Add a casual shoe. This is the most practical dress-down effect there ever was and hence an all-time favorite of public transport commuters around the world. Your feet will thank you for swapping your vertiginous heels to a comfy sneaker or a cool loafer. There is no longer need to keep a pair of heels in your filing cabinet which I believe they got rid of anyway during the last office remodeling round.
  2. Add knitwear. I am a big fan of creating contrast by using different textures and playing with proportions. Typically I would use chiffon with tweed or cashmere with leather but the logic can also be applied with tailored pieces in a mid-weight fabric by adding a chunky cable knit jumper. Understated merino wool jumpers go literally with everything and are far more low maintenance than gorgeous cashmere that I would love if I didn’t have kids. Knitwear with a pop of colour combined with tailoring looks also very contemporary and is super wearable.
  3. Add denim. A high-low combo is a no-brainer that does apply for evening wear too. The contrast between something dressy and cool denim remains a classic styling trick favored by the best dressed everywhere. Easy, practical and stylish way to wear your tailored separates or dresses.
  4. Add leather. This is just like the tip above but dressier and a more powerful statement. My favorite is to throw a biker jacket on a feminine dress.
  5. Add a T-shirt. T-shirts with a print or a slogan have been popular for quite some time now and they will make any tailored piece look casual and cool. Just check the appropriateness of the picture/text and that it doesn’t spell something else when worn with a jacket. A safe fail-proof alternative is a stripy or plain, yet well,-cut T-shirt.

These 5 ways to dress your outfits down will help you get more out of your existing wardrobe without having to transform your style completely. They will also allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Up

If you still feel that your formal suits and dresses no longer have a future in your style narrative then consider donating them to your local Dress for Success®, a global movement that aims to “empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life”. In The Netherlands you can approach www.dressforsuccess.nl.

-Jenni

Your image consultant with an eye for detail

How to Dress Things Up?

Is your trusted daily uniform of a plain shirt and basic denim making you yawn of boredom when catching a glimpse of yourself in a mirror? Do you feel that it doesn’t look interesting enough so people would remember you for right reasons? Or could a more lively outfit express your dynamic personal brand better? Don’t go ditching an otherwise great combo right away as I think it could be easily saved for a round two by just adding a little oomph into it.

Photo credits Rawpixel.com on Stocksnap.io

Here comes I on Image’s style guide on how to dress things up. You can mix up the elements listed below or just pick one remarkable way to inject some well-deserved energy into your look.

  1. Add a tailored jacket. Nothing says business better than sleek tailoring. If the look feels too stiff for your taste then play it down by rolling the sleeves and popping the collar up for relaxed cool.
  2. Add a fancy shoe. What a perfect opportunity to get some use of the shoe that makes your heart skip a beat but which you keep 364 days a year stored neatly in their box. Let’s go live a little and wear them to work.
  3. Add statement jewelry but don’t go piling it all on at once. One signature piece is enough to wake up the room. Another idea is to go full-on Iris Apfel and wear every single piece of jewelry you have ever owned in one single look.
  4. Add a scarf in a stylish print or in your signature colour. My favorites are small silk squares tied elegantly on a simple knot in the front and large squares folded loosely around the neck.
  5. Tuck your shirt in and add a belt. This look is a classic structured way to make you look more polished without actually having to do anything. I love pleated leather belts and chunky belts with a statement buckle.

These 5 ways to dress up your otherwise plain or basic outfits can also help you navigate your style on days when you have an event right after work and no time to change, decrease the amount of luggage during business travel and allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Down

-Jenni

Your image consultant with an eye for detail

 

 

Extend the Life of Your Summer Dress

So you bought yourself a gorgeous summer dress, wore it all summer and now you are experiencing difficulties parting with it. No worries. I on Image wants you to keep on wearing it until the first snowfall or torrential autumn storm and here’s a complete guide on how.

Photo credits Vaibhav Kashyap on Stocksnap.io

 

Welcome the new season by styling your summer dress in a new I on Image-proof way:

  1. Wear it with opaque tights. Legs getting covered around town is the first sign of autumn. This look will make hemlines even on the shorter side appropriate for the office and give you an instant leg-lift. Flattering, cheap and practical.
  2. Wear it with chunky knitwear. Nothing says autumn better than a cosy cable-knit in an earthly colour. Chunky knitwear combines well with florals and flowy summer fabrics and anchors your look into the new season. This look has a practical side to it too as the mornings can suddenly feel chilly. Wrap up and feel as cosy as you look.
  3. Wear it with boots. A pair of leather boots will add edge to romantic and carefree summer styles. This look is always cool and admittedly very handy in rain, which we will be undoubtedly getting plenty of.
  4. Wear a T-shirt under it. Strappy sundresses have a seemingly short life span but I like to challenge that by wearing a simple fitted T-shirt under them. This 90’s inspired look is very now and it gives you more coverage for an office-appropriate attire.
  5. Wear a polo neck under it. This look has the same effect as above but with even more coverage for chilly autumn days. This look works well with sheath dresses, pinafore dresses and short-sleeved dresses.

See, there is no reason to pack away something that you love so much and that looks so great on you!

-Jenni

Your image consultant with an eye for detail

 

Friday Style Secrets

follow I on Image’s video series Friday Style Secrets on Facebook and instagram for easy, fun and informative insider style tips

I saw a need for this series because it’s the small things that often have the biggest results. The series was originally launched in March 2017 and it got fast popular among I on Image’s fans. Spring 2018 I reran the series on both Facebook and Instagram because it just felt like waste of good material to show every episode just once. Now it’s an I on Image staple and people are waiting for new episodes to come out. I just went to a party where a lady recognized me as The Friday Style Secret presenter and that felt really nice after all the hard work I put into the series!

I have deliberately kept the videos short so you can take a quick look during your busy day. All videos are open to commenting so if you have any thoughts or questions, please go ahead and ask in the comments section even if the video is already old. You can see all the previous episodes here on I on Image’s Facebook page or  by following #FridayStyleSecrets hashtag on Instagram.

I am also very curious to know what would YOU like to see more. Email your creative ideas to ionimage@gmail.com with subject “Friday Style Secrets” and I will do my best to include your wishes in the new episodes. The new season airs on Friday 7th September 2018 around lunch time.

Stay tuned!

I am really enjoying making this series for your benefit. Hope you like it as much as I do!

-Jenni
Your image consultant with an eye for detail

 

This article was originally published on 19th April 2017 and updated on 20th August 2018.

My Summer Essentials

Summer essentials are the items that make your summer. Think sunglasses, maxi dress, that turquoise necklace that takes you right back to Amalfi coast… Without them summer just wouldn’t be the same. Mine tend to change a bit every year but in principle these are the items that I always pack with me and I couldn’t imagine a summer without them.

This is my list:

1. Printed maxi-dress and a pretty handbag


2. White broderie anglaise


3. Simple navy sundress that goes with literally everything

4. Large sunhat


5. Embellished shoes with a fun pedicure

 


6. Sunglasses with an attitude

Living the hard life

A post shared by Jenni Ryynänen (@ionimage) on

 

Head to I on Image’s Instagram for more summer looks or watch #FridayStyleSecrets episode 10 about summer essentials. Wishing you lovely long lazy summer days!

-Jenni

Your image consultant with an eye for detail

 

Dress Your Shape: HOURGLASS

EPISODE 4/4: Heroic hourglass

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for hourglass body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. This was the last episode, hope you enjoyed reading along!

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: RECTANGLE

EPISODE 3/4: RIGHTEOUS RECTANGle

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for rectangle body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: PEAR

EPISODE 2/4: PROUDly PEAR

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for pear body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

Dress Your Shape: APPLE

EPISODE 1/4: ALL ABOUT APPLES

Dressing for your shape can be tricky and daunting. All the advice out there seems so restricting and judgemental. Some advice concentrates mainly on hiding flaws which I find so depressing and unnecessary. Yes, I know I am not perfect but must we talk about it all the time? I just want to be me. And I just want you to be you. Here at I on Image we are having none of that negativity. We celebrate, respect and appreciate each body regardless of it’s shape and allow everyone to set their own limits and standards -or give them up altogether. It’s up to you! But to give you some of the tried and tested style advice that I am hoarding in my fashionably ruffled sleeve, here comes I on Image’s 4-episode BODY SHAPE GUIDE for apple body shape.

Remember that these are just very rough guidelines and majority of people fall in multiple categories. You are also allowed to rebel and wear what ever you want!

To discover your own unique beautiful body shape with a professional I recommend booking I on Image’s IMAGE CONSULTING session. Find out what shape you are, learn to dress your shape and how to shop your shape. With my gentle guidance you will learn to appreciate what is amazing about you and how you can flaunt it -or keep it just for yourself. It’s up to you because it’s your body after all. You can book your IMAGE CONSULTING session here. Stay tuned for more episodes, every week a new one will be published.

I believe that every body is beautiful!

-Jenni
Your image consultant with an eye for detail

3 Reasons to Hire Me

It’s time to claim the ownership of your image but what really is the added value of hiring an image consultant? Here I have listed 3 very good reasons to hire me.

Photo credits: Blake Bronstad on Stocksnap.io

1. set yourself apart

Style is a powerful form of self-expression. When there is so much information and materia available it’s easy to loose insight. Sometimes you don’t even know where to begin and that’s when I come to your rescue. I map with your the areas you need the most help with and can give you unbiased advice on your personal image. My job is to make you shine and to make your life easier. I enjoy the most to see the glow of confidence and excitement on my client’s face when they try on an outfit or an item of clothing that speaks volumes on them. It belongs to their story and they know it. Others certainly will notice it!

2. Save Money

I will help you to get rid of the things things in your wardrobe that you no longer need and I will help you rediscover items that you had forgotten about or always found difficult to combine. I know which items are missing from your wardrobe and which items would complete your look. With me you will always shop with an intention. You will never return home from your shopping trip with the 5th black cardigan or a fashionable item that looks dated in a month’s time ever again. I am not a sales person and so I don’t take any kickbacks from shops from your purchases. If I am participating an affiliate program through my website it’s always clearly marked so you can make an educated choice. I shop with all budgets and all brands from Primark to Prada. As a bonus I also know when the sales start and sometimes I can even predict which items will end up in sales so you can snatch them for half the price when the time is right.

3. Save Time

Get dressed in a flash? Shop like a pro? Yes please. I have made a career of knowing how to build looks that complement your best features. I always find the hidden gems in the fashion jungle. I know which shops have the nicest staff and tidiest fitting rooms. I have a nose for when the new stock is coming in and where you could still find sold out items. I plan our shopping trip so that we spend minimum time from moving from shop to another. I always keep in mind your budget, your body shape, your colours and your lifestyle. I advice how to wear your outfits and how to take care of them so you can cherish them for years. I also know the web shops inside out so shopping online will me will be a breeze over a cup of coffee.

Need more convincing? Hear it from my wonderful clients here.

Claim the ownership of your image today and book your appointment here.

This article was originally published on 13th March 2017 on I on Image’s blog and updated on 13th June 2018.

-Jenni

Your image consultant with an eye for detail