How to build your personal brand on LinkedIn?

image consultant, executive presence, first impressions, personal branding

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I had the pleasure to interview LinkedIn expert Petra Fisher of Petra Fisher Consulting about building a powerful personal brand on LinkedIn. She is an international LinkedIn trainer, consultant and public speaker of Dutch-Australian origin. Her popular no-nonsense method helps you to create a LinkedIn presence that naturally attracts your tribe. The thought of being successful by just being yourself appealed to me so I went investigating further.


Scroll down straight to the interview or read first a bit about how we met and clicked, pun intended


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Chasing Perfect

Image Consultant, personal stylist, personal shopper, style tips

Photo credits: Kristina Paukshtite at


Us humans have a natural tendency to aim for perfection. We admire it’s sublime beauty in architecture, literature, music and very much in science like mathematics. But when it comes to natural sciences like biology of psychology, suddenly the exceptions becomes more interesting than perfection.

There is no charisma in the absoluteness of black and white but in lies in the various shades of the rainbow somewhere in between.

Chasing perfection in your appearance is a futile attempt because once you have reached it, you have already lost the game. There is nothing tangible in perfection and we can’t relate to it. We put it on a pedestal -and just look at it. It becomes an object of admiration. Continue reading

Field Notes About Ageism

ageism, discrimination at work, image consultant, executive presence, personal branding

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Ageism means stereotyping and discriminating against individuals or groups on the basis of their age. In many countries people are protected by law against discrimination by age, gender, ethnic background, sexual orientation, disabilities etc. but in practice there are sneaky ways to go around the law. Discrimination at workplace and during hiring process can be difficult to prove.

Global studies show that especially women are facing persistent age discrimination at the workplace as they get older. This Financial Times article from December 2018 quotes Professor Lynda Gratton, co-author of The 100 Year Life: Living and Work in an Age of Longevity, “ageism at work began at 40 for women and 45 for men”. Continue reading

GUEST POST: The art of listening

This guest post from our newest guest blogger Niina Nuottamo helps us improve our communication skills by giving us valuable tips on how to become a better listener.

There is a human in front of you, looking for connection. The least you could do is put your device away, look them in the eye and give them your undivided attention. Maybe you already do this in your personal life (think of your friends, family and children).

But it’s also very relevant and powerful in the business context, whether it’s a colleague who needs coaching or a potential client interested in your services.


Here are my 10 golden tips for more mindful listening:

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