How to Dress Things Down?

Is your wardrobe full of formal work wear from the time when business style was far more dressier than it nowadays is? Predominant IT and start-up culture have molded the way we dress to work a lot in the recent years and suddenly a suit with a pair of heels can feel somewhat stuffy.

But throwing away fine tailoring just feels wrong, and if it still fits then perhaps you could just wear it in a less formal way.

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The art of dressing down

Here comes I on Image’s style guide on how to dress things down. You can mix up the elements listed below or just pick one powerful way to express yourself through your style.


  1. Add a casual shoe. This is the most practical dress-down effect there ever was and hence an all-time favorite of public transport commuters around the world. Your feet will thank you for swapping your vertiginous heels to a comfy sneaker or a cool loafer. There is no longer need to keep a pair of heels in your filing cabinet which I believe they got rid of anyway during the last office remodeling round.
  2. Add knitwear. I am a big fan of creating contrast by using different textures and playing with proportions. Typically I would use chiffon with tweed or cashmere with leather but the logic can also be applied with tailored pieces in a mid-weight fabric by adding a chunky cable knit jumper. Understated merino wool jumpers go literally with everything and are far more low maintenance than gorgeous cashmere that I would love if I didn’t have kids. Knitwear with a pop of colour combined with tailoring looks also very contemporary and is super wearable.
  3. Add denim. A high-low combo is a no-brainer that does apply for evening wear too. The contrast between something dressy and cool denim remains a classic styling trick favored by the best dressed everywhere. Easy, practical and stylish way to wear your tailored separates or dresses.
  4. Add leather. This is just like the tip above but dressier and a more powerful statement. My favorite is to throw a biker jacket on a feminine dress.
  5. Add a T-shirt. T-shirts with a print or a slogan have been popular for quite some time now and they will make any tailored piece look casual and cool. Just check the appropriateness of the picture/text and that it doesn’t spell something else when worn with a jacket. A safe fail-proof alternative is a stripy or plain, yet well-cut, T-shirt.


Get more out of less

These 5 ways to dress your outfits down will help you get more out of your existing wardrobe without having to transform your style completely. They will also allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Up

If you still feel that your formal suits and dresses no longer have a future in your style narrative then consider donating them to your local Dress for Success®, a global movement that aims to “empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life”.

In The Netherlands you can approach


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How to Dress Things Up?

Is your trusted daily uniform of a plain shirt and basic denim making you yawn of boredom when catching a glimpse of yourself in a mirror? Do you feel that it doesn’t look interesting enough so people would remember you for right reasons? Or could a more lively outfit express your dynamic personal brand better?

Don’t go ditching an otherwise great combo right away as I think it could be easily saved for a round two by just adding a little oomph into it.


Photo credits on


The art of dressing up

Here comes I on Image’s style guide on how to dress things up. You can mix up the elements listed below or just pick one remarkable way to inject some well-deserved energy into your look.


  1. Add a tailored jacket. Nothing says business better than sleek tailoring. If the look feels too stiff for your taste then play it down by rolling the sleeves and popping the collar up for relaxed cool.
  2. Add a fancy shoe. What a perfect opportunity to get some use of the shoe that makes your heart skip a beat but which you keep 364 days a year stored neatly in their box. Let’s go live a little and wear them to work.
  3. Add statement jewelry but don’t go piling it all on at once. One signature piece is enough to wake up the room. Another idea is to go full-on Iris Apfel and wear every single piece of jewelry you have ever owned in one single look.
  4. Add a scarf in a stylish print or in your signature colour. My favorites are small silk squares tied elegantly on a simple knot in the front and large squares folded loosely around the neck.
  5. Tuck your shirt in and add a belt. This look is a classic structured way to make you look more polished without actually having to do anything. I love pleated leather belts and chunky belts with a statement buckle.


Get more out of less

These 5 ways to dress up your otherwise plain or basic outfits can also help you navigate your style on days when you have an event right after work and no time to change, decrease the amount of luggage during business travel and allow you to own less items while having more style -every single day.

Is your problem actually the other way around? Then read my blog about How to Dress Things Down


Your image consultant with an eye for detail



Extend the Life of Your Summer Dress

So you bought yourself a gorgeous summer dress, wore it all summer and now you are experiencing difficulties parting with it. No worries. I on Image wants you to keep on wearing it until the first snowfall or torrential autumn storm and here’s a complete guide on how.

Photo credits Vaibhav Kashyap on


Welcome the new season by styling your summer dress in a new I on Image-proof way:

  1. Wear it with opaque tights. Legs getting covered around town is the first sign of autumn. This look will make hemlines even on the shorter side appropriate for the office and give you an instant leg-lift. Flattering, cheap and practical.
  2. Wear it with chunky knitwear. Nothing says autumn better than a cosy cable-knit in an earthly colour. Chunky knitwear combines well with florals and flowy summer fabrics and anchors your look into the new season. This look has a practical side to it too as the mornings can suddenly feel chilly. Wrap up and feel as cosy as you look.
  3. Wear it with boots. A pair of leather boots will add edge to romantic and carefree summer styles. This look is always cool and admittedly very handy in rain, which we will be undoubtedly getting plenty of.
  4. Wear a T-shirt under it. Strappy sundresses have a seemingly short life span but I like to challenge that by wearing a simple fitted T-shirt under them. This 90’s inspired look is very now and it gives you more coverage for an office-appropriate attire.
  5. Wear a polo neck under it. This look has the same effect as above but with even more coverage for chilly autumn days. This look works well with sheath dresses, pinafore dresses and short-sleeved dresses.

See, there is no reason to pack away something that you love so much and that looks so great on you!


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In the navy

I on Image is in love with navy blue for several seasons now. It’s a universally flattering colour and one of the best shades to choose in your working wardrobe. It’s very chic and elegant and most certainly less severe than black. Gone are the days of boring uniform-like pantsuits that are diplomatic in a sense that they look good on no one. This season navy is sleek, sexy, modern and it works for both day and night time.

Navy looks to wear at work

I have created you five navy looks to wear this season in the office. I have combined navy with beige, grey, bordeaux and even black. Yes that is allowed in 2015. Hope you like them as much as I do!

Did you like these looks? If you don’t feel like shopping on your own, please don’t hesitate to get in contact with me. Along my image consulting services I offer personal shopping service -live and online.

Shopping with an expert saves you time and money, also it saves you from having a headache trawling around the shops alone. You can reserve your spot in style and  book your personal shopping session here.

I have also pinned them all on my Pinterest board  so you can pin them on your own style board for your navy style inspiration.

Enjoy your new stylish week in sleek and chic navy!

Your image consultant with an eye for detail

More wine? I on Image tastes wines with Sanna Pöyry

It’s Friday and let’s just admit it : we all could use a glass of wine by now!

Luxurious and deep shades of red wine are huge this season and very appropriate for the office. Rich bordeaux is a very powerful colour, but it’s less aggressive than scarlet red, and it suits most colour types. It combines well with black, grey, white, cream and even pale pink.


How to wear dark red

I have created you four wine-hued looks to wear this season in the office. All looks can be pinned to your own style board. You can access it here.

Whether you are heading to the local hot spot with the colleagues or curling up inside a warm blanket at home, there is certainly something magical about a good glass of red wine on a crisp autumn evening.


Fashion paired with wines

Wine writer, educator and champagne geek Sanna Pöyry has chosen I on Image’s fans four amazing red wines to match each look. I have known Sanna since forever and I just love her joie de vivre. She is adventurous and passionate about wine and with her I have tasted some of the best wines I have ever tasted in my life. Here her impeccable taste in wine meets my passion for fashion. Santé!


How to wear dark red, personal stylist, Amsterdam

Goes well with a Cabernet Sauvignon: Miguel Torres Manso de Velasco, Curico Valley, Chile

How to wear dark red, personal stylist, Amsterdam

Goes well with a Merlot: Château Siaurac Plaisir de Siaurac, Lalande-de-Pomerol, France

How to wear dark red, personal stylist, Amsterdam

Goes well with a wine from Chianti: Isole e Olena Chianti Classico, Chianti, Italy

How to wear dark red, personal stylist, Amsterdam

Goes well with a Pinot Noir: Jean Stodden Spätburgunder Alte Reben Trocken, Ahr, Germany

Enjoy the rest of the week -and your wine- in style!

Your image consultant with an eye for detail