3 Reasons to Hire Me

It’s time to claim the ownership of your image but what really is the added value of hiring an image consultant? Here I have listed 3 very good reasons to hire me.

Photo credits: Blake Bronstad on Stocksnap.io

1. set yourself apart

Style is a powerful form of self-expression. When there is so much information and materia available it’s easy to loose insight. Sometimes you don’t even know where to begin and that’s when I come to your rescue. I map with your the areas you need the most help with and can give you unbiased advice on your personal image. My job is to make you shine and to make your life easier. I enjoy the most to see the glow of confidence and excitement on my client’s face when they try on an outfit or an item of clothing that speaks volumes on them. It belongs to their story and they know it. Others certainly will notice it!

2. Save Money

I will help you to get rid of the things things in your wardrobe that you no longer need and I will help you rediscover items that you had forgotten about or always found difficult to combine. I know which items are missing from your wardrobe and which items would complete your look. With me you will always shop with an intention. You will never return home from your shopping trip with the 5th black cardigan or a fashionable item that looks dated in a month’s time ever again. I am not a sales person and so I don’t take any kickbacks from shops from your purchases. If I am participating an affiliate program through my website it’s always clearly marked so you can make an educated choice. I shop with all budgets and all brands from Primark to Prada. As a bonus I also know when the sales start and sometimes I can even predict which items will end up in sales so you can snatch them for half the price when the time is right.

3. Save Time

Get dressed in a flash? Shop like a pro? Yes please. I have made a career of knowing how to build looks that complement your best features. I always find the hidden gems in the fashion jungle. I know which shops have the nicest staff and tidiest fitting rooms. I have a nose for when the new stock is coming in and where you could still find sold out items. I plan our shopping trip so that we spend minimum time from moving from shop to another. I always keep in mind your budget, your body shape, your colours and your lifestyle. I advice how to wear your outfits and how to take care of them so you can cherish them for years. I also know the web shops inside out so shopping online will me will be a breeze over a cup of coffee.

Need more convincing? Hear it from my wonderful clients here.

Claim the ownership of your image today and book your appointment here.

This article was originally published on 13th March 2017 on I on Image’s blog and updated on 13th June 2018.

-Jenni

Your image consultant with an eye for detail

Shop Your Closet

Is your wardrobe bursting from it’s seams but still you have nothing to wear? 80% of voters on I on Image’s Facebook poll answered YES so I thought it was time to share some tricks of the trade on how to shop your own closet.

Here at I on Image I use a simple 3-step method that you can easily copy into your own routine:

PLAN – PREPARE – STORE

For a more in-depth approach I recommend booking I on Image’s Wardrobe Analysis session where tailored style advice, handy shopping list and fresh suggestions on how to get the most out of your clothes is provided. I come to your house and build strong looks from the items you already have. I take a critical look at each piece. Some may have to go, some need to be replaced. I hang your complete outfits from Monday to Friday in your closet for fast and easy mornings. We take photos of each outfit and you can use them as your visual style journal. Getting a sudden invitation to a big meeting, an interview or a fun dinner after work will never be a fashion dilemma for you again. You will always know you what to wear and you can fully concentrate on what matters the most to you. You can book your Wardrobe Analysis session here.

-Jenni
Your image consultant with an eye for detail

 

I on Image’s Updated Privacy Policy

I am posting this blog because I would like to draw attention to I on Image’s updated Privacy Policy before EU’s General Data Protection Regulation will be applicable as of tomorrow May 25th 2018. I won’t bore you with the details too much but I would like to highlight a few key points because I value your privacy.

  1. I on Image collects only data that is relevant to:

a) providing you this monthly newsletter, in which case only your email address and name are required.

b) providing you an image consulting service of your choice, in which case I would need your contact details and some information about your wishes and goals that you would like to achieve by using this service.

2. I on Image never pass on, sell or swap your data to third parties.

3. All your personal information is stored securely and you can ask access to it, ask it to be amended or permanently erased it (see exceptions in privacy policy).

4. If you are receiving emails from I on Image, it’s because you didn’t want to miss a stylish update and subscribed to I on Image’s Stylish News at ionimage.nl, at one of our events or you gave me written consent on I on Image’s customer forms. If you want to change how you receive these emails you can update your preferences or unsubscribe from this list. These instructions appear on each newsletter for your convenience.

Read I on Image’s updated Privacy Policy in full. You can always access the latest version on my website and address any questions and concerns to me by email.

 

-Jenni
Your image consultant with an eye for detail

Best dressed at The Royal Wedding 2018

Here comes I on Image’s complete list of the best dressed at the Royal Wedding 2018

 

  1. Amal Clooney in yellow Stella McCartney. Hat by Stephen Jones. And oh yes, George Clooney was there too.

2. Countess Karen Spencer in a stunning all-purple outfit.

3. Caroline Greenwood in green silk chiffon Maria Lucia Hohan.

4. Lady Kitty Spencer in green floral Dolce Gabbana and Bulgari diamonds. Hat by Stephen Jones.

5. Serena Williams in gorgeous pale pink Versace.

6. Priyanka Chopra in lavendel Vivienne Westwood.

7. Mother of the bride, Doria Ragland in custom Oscar de la Renta.

8. Abigail Spencer in navy polka dot Alessandra Rich

9. Carey Mulligan in floral Erdem.

10. Meghan Markle, Duchess of Sussex, in custom Givenchy.

 

-Jenni
Your image consultant with an eye for detail

 

Finnish Women’s Day 2018 – 30th Anniversary Edition

This year’s event was held on 14th – 15th April 2018 in Hotel Bilderberg Résidence Groot Heideborgh in Garderen, and it marked the 30th anniversary of Finnish Women’s Day NL. The event is an annual weekend event full of fun, friendship, learning, networking and relaxing. This  year this very special edition gathered together 120 Finnish women living mainly in the Netherlands, but we also had participants who traveled all the way from Belgium and Finland to connect with old and new friends. For me this was the 6th time I attended and had a wonderful time, as expected!

Here is our group photo. I am happy to report that nobody fell in the pond during the photo shoot! The red goodie bags full of amazing surprises (including a discount voucher from I on Image) were sponsored by Jaatinen L6S Consulting.

Photo credits: Mervi Lepistö for Stichting Finnish Women’s Day Netherlands

 

My company I on Image was, 3rd year in a row, a proud sponsor of the event and donated 3 gift vouchers in the immensely popular raffle. The raffle tickets were selling like hot cakes! These envelopes that I am holding contain each a gift voucher for a 45 minute online image scan with I on Image. Congratulations to the lucky winners! The beautiful program booklet is designed by graphic designer Päivi Kärkkäinen who has also helped I on Image with flyer designs in the past.

Our Saturday afternoon program contained a hilarious theater show “Rosa Liksom’s Women”, “Rosa Liksomin Naisia”, written by Finnish author Rosa Liksom and performed by Finnish actors Mira Kivilä and Marja-Leena Kouki. I am a huge fan of Liksom and read many of her books so I knew a little bit what to expect. This play was a compilation of short stories spiced up with dark humor and dialect of the northern Finland. I thought it was just priceless!

Rosa Liksomin Naisia. Photo credits and bookings: www.meebu.fi

 

After the theater it was time for the first round of workshops. I hosted a workshop “Colourful Life”, “Värikäs elämä”, during which I helped the participants to choose their best colours that make them radiate, to select optimal accent colours and metal colour that flatters their complexion the most. I challenged the popularity of an all-black wardrobe, which of course is practical and always stylish, but may feel a bit boring after years and years of wear. Especially in the spring even I as a neutral-addict really love to see a pop of colour. Life is short and style should be also fun! Each participant went home with a little colour booklet that will help them to plan their outfits and to shop for new items.

In the evening we had a delicious dinner at the hotel and after that we headed to the 30th birthday party of the event where Finnish musician Tom Eklund performed with his band Liivit Boys. Eklund is famous from 2015 Voice of Finland and now tours around Finland performing his own music and covers. It was a great gig! The party was heaps of fun and we danced with a DJ well past midnight. The closing song was of course Finnish singer Paula Koivuniemi‘s epic “Aikuinen Nainen”, an ode to the adult woman, that we all sang together shoulder to shoulder.

Curious fact: The night before, 13th April, Tom Eklund performed in Martinlaakso, Vantaa with Neumann who was the star of our last year’s event. Coincidence?

Tänään Neumann & Tomppa @barnr1vantaa klo 23 ! Liput 7e ! Tervetuloa ! 😎👍 #neumann #neumannduo #nipaneumann…

Geplaatst door Tom Eklund op vrijdag 13 april 2018

 

On Sunday we enjoyed an energizing breakfast and after the morning program had another round of workshops. This time I could participate myself and chose a career workshop hosted by business coach Mari Tasanto, director of HRM Partners. During the workshop we learned about the latest work trends, how they affect us, what opportunities they can offer to us and what skills are needed in order to adapt. All in all a very informative package that sparked some good thoughts and lively debate.

 

That was my report from the 30th anniversary event of Finnish Women’s Day NL. Hope you enjoyed reading it. I am looking forward to the next year’s event already!

You can see more fun photos from the weekend on I on Image’s Instagram page or follow #SNPaivat. You can also read my reports from previous years: 2016 in Zutphen and 2017 in Garderen.

Congratulations again to the lucky winners of I on Image’s gift vouchers and a massive thank you for all the participants and volunteer organizers for the memorable weekend!

-Jenni
Your image consultant with an eye for detail

Events in April

This month I will be putting myself out there and speaking at a couple of events. I have listed them all in this blog post but you can also find them here under the events-tab.

On the weekend of 14th – 15th April I will give a workshop on finding your best colours at Finnish Womens Day NL in Hotel Bilderberg Résidence Groot Heideborgh in Garderen. This is a very special edition of the annual event as it’s the organization’s 30th anniversary. Congratulations are in order! I have covered the previous events in my blog and you can read the stories here. Word of warning: the 2017 coverage contains a fan pic… As usual this event was sold out in just a few weeks but I will be posting pics of the event on my Instagram. Stay tuned and follow me already today!

On Wednesday 18th April I will be speaking at Finnish Dutch Chamber of Commerce’s Personal Branding and Business Image -event along international brand advisor Michiel Maandag of Monday Brand Advisory. Come and learn how to brand yourself and hear practical advice on how to support your personal brand with a unique style that is remembered for the right reasons. During the event you have a possibility to get a new business head shot for your LinkedIn or CV taken by photographer Jenna Rutanen. Please note that registration is mandatory and it closes on 13th April. Find tickets and info in here. I am looking forward to seeing you there!

Continuing on the personal branding theme, I will be exploring the science behind first impressions and giving tips on how to create a great first impression at Cultcheers event on Thursday 26th April. This is a brand new startup operating in Amsterdam (and worldwide) that I have recently joined and I am super excited to be a part of this dynamic organization! You can book your very reasonable priced tickets here.

I am wishing you a wonderful month and hope to see you at one of the events!

-Jenni
Your image consultant with an eye for detail

Chasing Perfect

Us humans have a natural tendency to aim for perfection. We admire it’s sublime beauty in architecture, literature, music and very much in science like mathematics. But when it comes to natural sciences like biology of psychology, suddenly the exceptions becomes more interesting than perfection.

There is no charisma in the absoluteness of black and white but in lies in the various shades of the rainbow somewhere in between.

Chasing perfection in your appearance is a futile attempt because once you have reached it, you have already lost the game. There is nothing tangible in perfection and we can’t relate to it. We put it on a pedestal -and just look at it. It becomes an object of admiration. But there is no development and thus no future. Time freezes in perfection, and while it’s an amazing experience to look into Mona Lisa’s 500 year old eyes, for enjoyable life and a successful career there needs to be a journey with a past, present and future.

Perfection is possible in brief passing moments but the beauty of life comes in it’s imperfections and the hiccups on the road. There is no charisma in the absoluteness of black and white but in lies in the various shades of the rainbow somewhere in between. Same applies to you. You are the unique YOU and that is what makes you magnetic. Everyone has their own story and the ability to tell that story through their image. My job is to give it a visual form.

Photo credits Greg Raines on Stocksnap.io

Photo credits Greg Raines on Stocksnap.io


I must admit that I actually dislike the current body positivity movement because it draws the attention to the female body sacrificing their wonderful skills and radiating charisma. It also implies that there was something wrong about the body in the first place that we now need to suddenly love despite it’s imperfections. Actually the body itself is nothing but a shell and it was always perfect as it was. Your story is the one that lives long after you. When you allow yourself to admit your dreams, you are taking a major leap towards the person you want to be -and the way you look like will communicate this to others. You can find some handy tips from me on how to enhance your appearance.

Style is a way to say who you are without having to speak.
-Rachel Zoe 

Style is indeed a great way to express yourself, but without a connection to the real you, it remains vague. So keep on looking for that connection. Just like you, your style should evolve and move on. It should never be 100% ready. It is not meant to be perfect.

Perfection is just… boring.
You are… everything.

 

This article was originally published on 16th April 2016 on I on Image’s blog and updated on 29th March 2018.

-Jenni
Your image consultant with an eye for detail

Field Notes About Ageism

Ageism means stereotyping and discriminating against individuals or groups on the basis of their age. Recent studies in the US and in UK show that especially women are facing persistent age discrimination at the workplace as they get older.

A wonderful line of spectacular women who I am proud to call my friends are turning 40 this year, and it feels impossible to imagine that our beautiful mischievous gang is approaching a point in life where we are no longer considered valuable, desirable or worth investing in. Ageism is a real problem for women, and men, in the workplace but I am pleased to see a wind of change blowing the dust away and giving space to a more diverse and more skilled than ever workforce. Empowering women over (and below!) a certain age, mothers, ethnic minorities is an absolute must in order to prep your business for the approaching new decade. Women have never been more capable than they are today and reducing them to a product with an expiry date is just an utter waste of fabulous resources.

Photo credits Ryan McGuire at Stocksnap.io

Photo credits Ryan McGuire at Stocksnap.io


My clients often ask for a fresher, younger and more dynamic look. They have come to the right address because I love to create strong signature looks that work for my client, instead of my client working for the look. You can read more about my approach in my blog FAQ at I on Image. I am myself unapologetic about my age, and I want to inject that confidence in my clients instead of Botox.

I always advice to be open and honest about your age, just as you would be honest about your skills. Think about you the courses you have taken, seminars and conferences you have attended, things that interest you so much that you find yourself wanting to read more and more about the topic. These are all great assets to have and you may have not have had them when you were 20. Certainly you didn’t know then all that you know today. Every year you are more wiser and more experienced. You just need to stay curious and keep that spark in your eye going on. As a result of your experience and learning you are an improved version of yourself today. This is the image you want to show to the outer world regardless of your age.

Thinking about your digital presence, we have been blessed with a myriad of tools that put us right on the edge of the latest technology without actually being incredibly tech savvy. Use that in your advantage and take the best of all features that your relevant social media platforms offer. Have a professional business head shot taken and add a couple of items in your wardrobe that are a logical part of your narrative. Read also my handy tips on how to enhance your appearance.

Photo credits David Marcu at Stocksnap.io

Photo credits David Marcu at Stocksnap.io

Regarding your personal style, allow yourself to live a little of your dreams. If you love a certain style or item, go for it. Life is too short to think if you can pull it off. If it makes you heart skip a beat, it’s probably the right item for you. I give advice regarding the most common body shapes and very often I notice that women already know what suits them. They just unsure on how to incorporate it in their every day life. Many also ask if they can wear certain items past a certain age. I loved the list of “20 things no woman should wear after 30“compiled by Twitter user Molly Manglewood that went viral for the right reasons. Don’t let the title fool you, it is a hilarious list (I agree that wearing a “meat tunic in feral dog country” is undoubtedly a very bad idea) and it’s message is loud and clear:

Age-appropriate dressing is officially dead.

We wear what we love to wear. Increased confidence is one of the best things about aging and it’s the key to your natural charisma. This is what people will initially find the most fascinating about you. Your age is really just a number, and the world is about to see what you are made of!

This article was originally published on 20th March 2016 on I on Image’s blog and updated on 22nd March 2018.

-Jenni
Your image consultant with an eye for detail

 

Girl, You’re a Super Star

Spring is in the air! It’s time to update your wardrobe to the new season and lighten up in general. Stylist Jenni Ryynänen of I on Image is adding a splash of optimistic yellow in your look and combining it with easy-going denim for an effortless cool girl-next-door-look. Forget about complicated pieces and high-maintenance. Our March fashion edit is dedicated to fabulous, fun and fierce women who do things their way, are kind and compassionate, yet brave and righteous. They go a mile for a friend in need but respect their boundaries and know when to walk away. They are forever curious, passionate and inspiring. May we be them, may we raise them!

Monique Magazine March 2018 Edition

 

  1. Victoria by Victoria Beckham wool sweater. Combine with classic blue denim and a comfy platform sneaker or spice up your classic tailoring with this springy shade. It may look sunny out there but, I tell you, it’s actually still freezing cold so a warm sweater will be a staple for at least two more months, if not longer.
  2. Dolce & Gabbana round golden sunglasses with colourful crystals. I am always a fan of extravaganza and over-the-top maximalism. With these you can keep the rest of the outfit simple or just forget about all the rules and go full-on bling. Just because you can.
  3. Stella McCartney denim jacket with distressed stars. A good denim jacket is an investment with a high return. It goes with pretty much everything and tends to age very well. I bought my previous one in Berlin in year 2000 and only now it’s starting to fall apart. Talking about price per wear ratio!
  4. See by Chloé denim skirt with scalloped and frayed hemline. A denim skirt is the cool girl’s way to transition from trousers to skirts. The A-line makes it easy to wear for most body shapes and I love the retro style front buttoning. Pair with a chunky platform or a sleek sneaker.
  5. See by Chloé ruffled high-neck silk dress. Nothing quite says spring than a boho-chic tiered dress in a breezy fabric and a sunny colour. Toughen up the romantic look with a denim jacket and a shoe that you can take the world in. Add sunnies and an vintage inspired crossbody bag.
  6. Baum und Pferdgarten joggers with side stripes and buttons. A chic jogger sounded impossible on a paper a few years ago but it proved to be a hot item that isn’t going to leave the scene anytime soon. As stated in my January edit (https://moniquemagazine.com/clean-slate/), athleisure will remain a global megatrend in 2018 and for a good reason. There are not many items that can accommodate looking streamlined yet relaxed in one look. Combine yours with a denim jacket and a pair of sneakers. Heels give an amazing contrast to a sporty look.
  7. Stella McCartney Elyse denim platform brogues. For every person who has ever suspected if eco-friendly or vegan shoes can really be cool I have presented exhibit A: every shoe Stella McCartney has ever designed. Loving the raw denim combined with cork and the cut-outs, not to mention the playful polka dots. Wear with mini, midi or cropped.
  8. See by Chloé Hana small crossbody bag in a spicy yellow hue. A true classic for it’s bohemian details and laid-back saddle shape.
  9. Kenzo Move sneaker. Kenzo’s signature tiger roars in these vintage style sneakers. Combine with anything that would otherwise look too conventional or trying too hard. These shoes will take you to places!

 

STOCKISTS AND PHOTO CREDITS (direct link above on each item):

Baum und Pferdgarten

Dolce & Gabbana

Kenzo

See by Chloé

Stella McCartney

Victoria Victoria Beckham

All at De Bijenkorf www.debijenkorf.nl

 

Monique Magazine is using affiliate links and will earn a commission for any purchases you make.

This story was originally published in Monique Magazine March 2018 Edition.

Happy International Women’s Day 2018

I believe in women and want to arm them with a strong personal image and a recognizable personal brand that will give them more visibility and  better opportunities. A big part of my job is to help building confidence, saying you can do it and allowing people to see themselves as a capable and talented professional and not just someone who happened to pass by at the right moment. The right personal style comes only after a strong self-image has been defined and implemented. Education, motivation and confidence are huge factors but what else can be done to gain gender equality? I went to study some data.

World Economic Forum’s  Global Gender Gap Report measures gender equality by bench marking 144 countries regarding their progress on gender parity. It concentrates on four main themes: Economic Participation and Opportunity, Educational Attainment, Health and Survival, and Political Empowerment. In addition the 2017 edition shows also “data around the dynamics of gender gaps across industry talent pools and occupations“. I found this part particularly interesting and hope that will be included in the future. However reading the report didn’t make me particularly happy because despite the small victories the overall findings were disappointing.

Despite the efforts to close the gender gap for good, I read that the gap is actually widening and that the progress is going backwards. It was estimated that with the current rate of progress it will take 170 years to close the gap but the 2017 report from November 2017 found that it will take 217 years to close the gap. It means that the current measures taken are not strong enough and a lot of work still needs to be done. Women are still missing out on opportunities and overlooked during promotion discussions. To me it feels like waste of valuable resources and talent.

The findings tell that the key to closing the gender gap in the workforce is to hire more women. When women participate and go after leadership roles in the workforce all women profit: More women are then hired at all levels throughout the organizations and fields of speciality. That is why it is important to support a steady increase of the proportion of women in leadership. Is your organization doing enough on this front? Are you doing enough to promote women? What else could you or your organization do to put more women in leadership positions and accelerate positive change?

I am a one woman shop but in my work I see a lot of women. They come in many shapes, sizes, nationalities. They are unique, talented, ambitious, self-aware, curious. On March 8th the world is celebrating International Women’s Day and I am joining in celebrating all the women in the world, but there is a special place in my heart reserved for my wonderful female clients. Here at I on Image I am celebrating milestones both big and small. I love when my clients are reaching the stars and living their dreams.

This year’s International Women’s Day’s theme is Press for Progress and encouraged by the inspiring theme I wanted to take a pledge to live by. Mine is closely related to my work and resonates strongly with my business values:

I will forge positive visibility of women

 

IWD2018-pressforprogress

I made that card on International Women’s Day’s website. Join the movement and make your own here. Take a pledge and share it with me. I would love to see the variety and how everyone’s pledges tie to their values and their work. You can mail me at ionimage@gmail.com or tag me in social media.

Happy International Women’s Day 2018!

Let’s make together a positive difference for women!

-Jenni
Your image consultant with an eye for detail