Sale Shopping: The Do’s and The Don’ts


Shop the sales with a personal shopper



Don’t you just love a good sale shopping spree? The town is full of bargains at the moment but those bargains can be deceitful. Sometimes there is a reason why an item ended up in sale but very often you will find the item of your dreams with a slashed price tag  if you just have a little insight to the tricks of the trade -and above all, have a little patience.

To help you navigate through the racks full of heavily discounted items, some of which hardly looked good on the model, I have compiled a list of the DO’s and the DON’Ts of sale shopping. Learn from a professional personal shopper how to shop the sales.

Disclaimer: All these rules apply regardless if you are shopping in stores or online.

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Spring Summer 2019 Fashion Trends

SS2019 Fashion Trends selected by I on Image

Spring Summer S2019 Fashion Trends by I on Image

SS 2019 Fashion Trends selected by I on Image

After months and months of being wrapped tightly in oversized puffer coats, preppy tweed, soft and lovely merino wool and luxurious faux fur, it’s time to look towards new season and start thinking about style choices for spring and summer 2019.

Regardless of the weather the biggest sign of spring for me are fashion week news streaming in from New York, London, Milan and Paris, and of course The March Issues of various fashion magazines. Those heavy glossy pages full of inspiration, aspiration and dreams to be fulfilled. I got a pile on my nightstand already and I can’t wait to go to bed with my true love: FASHION.

To make your life easier I have gone through thousands of pages (print and online), tweets and Instagram photos and made you a comprehensive list of what to wear, and what not to wear, this spring and summer. Here you go!

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How to build your personal brand on LinkedIn?

image consultant, executive presence, first impressions, personal branding

Photo credits at


I had the pleasure to interview LinkedIn expert Petra Fisher of Petra Fisher Consulting about building a powerful personal brand on LinkedIn. She is an international LinkedIn trainer, consultant and public speaker of Dutch-Australian origin. Her popular no-nonsense method helps you to create a LinkedIn presence that naturally attracts your tribe. The thought of being successful by just being yourself appealed to me so I went investigating further.


Scroll down straight to the interview or read first a bit about how we met and clicked, pun intended


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Happy International Women’s Day 2019

International Women's Day 2019 #IWD2019 #BalanceforBetter

International Women’s Day 2019 theme is #BalanceforBetter
Photo credits: IWD, Raw Pixel at and I on Image


With this blog post I am wishing you a very happy International Women’s Day that is celebrated globally on 8th of March. The 2019 campaign theme is #BalanceforBetter:

“The future is exciting. Let’s build a gender-balanced world.

Everyone has a part to play – all the time, everywhere.

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

Balance drives a better working world. Let’s all help create a #BalanceforBetter.

Although the United Nations celebrated International Women’s Day only in 1975, the very first gathering powered by ahead of the curve pioneers of this now global movement took place already in 1911. Over one million men and womend attended rallies in Austria, Denmark, Germany and Switzerland demanding women’s rights to vote, work, hold public office and to attend school.

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Chasing Perfect

Image Consultant, personal stylist, personal shopper, style tips

Photo credits: Kristina Paukshtite at


Us humans have a natural tendency to aim for perfection. We admire it’s sublime beauty in architecture, literature, music and very much in science like mathematics. But when it comes to natural sciences like biology of psychology, suddenly the exceptions becomes more interesting than perfection.

There is no charisma in the absoluteness of black and white but in lies in the various shades of the rainbow somewhere in between.

Chasing perfection in your appearance is a futile attempt because once you have reached it, you have already lost the game. There is nothing tangible in perfection and we can’t relate to it. We put it on a pedestal -and just look at it. It becomes an object of admiration. Continue reading